NTO 2.0: Push for consistency shouldn’t come in way of industry's growth: Sudhanshu Vats

Enough time should be allowed for implementation of any change and changes shouldn’t be suggested so frequently, said Sudhanshu Vats, Group CEO & MD, Viacom18 and Vice-President, IBF

e4m by exchange4media Staff
Updated: Jan 12, 2020 1:23 PM
Sudhanshu Vats

Members of the Indian Broadcasting Foundation came together on Friday to discuss TRAI’s recent amendments to Tariff Order, Interconnection Regulations and Quality of Service Regulation of 2017 for the broadcasting and cable services sector.

Speaking on NTO 2.0, Sudhanshu Vats, Group CEO & MD, Viacom18 and Vice-President, IBF, said: “The objective of NTO 1 was first - to give choice to consumers, second - to bring transparency and third - to reduce litigation. While only the first two have happened, it’s too early to talk about the third.”

Sharing data, Vats said overall 94 per cent of Indians were aware of the NTO and the choices they have because of the efforts made by the broadcast industry collectively. The month-on-month churn in the industry shows people are continuously fine-tuning their choices. “The other objective of NTO was transparency and that has also been brought in. The question, therefore, is - what is the fundamental need to change again? In my opinion there was no need.”

He further added, “India is a heterogenous country with different choices and abilities to pay. In every sector there is a wide spectrum and that needs to play out more in the Indian media as well. This push for consistency shouldn’t come in the way of the industry’s and economy’s growth. In the M&E industry there is a lot of dynamism and flux, and hence the broadcast sector needs to be able to settle down. If there has to be any change, we need to allow enough time for its implementation and also changes shouldn’t be suggested so frequently.”

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