Mindshare India leads ICMA 2017 shortlist

A total of 93 entries have been shortlisted for Audacity e4m Indian Content Marketing Awards 2017



The Audacity e4m Indian Content Marketing Awards 2017 will be held on August 30, 2017. In the world of marketing, content has definitely changed the way marketers present their brands to consumers. As more and more brands choose creative content for engaging with their consumers, the need to stand out increases every minute. ICMA aim to promote and recognise the talent, expertise and hard work that go behind cracking breakthrough ideas and concepts to create exceptional brand stories.



 



This year’s edition has seen 93 entries make it to the shortlist. Mindshare India leads with a staggering 30 entries shortlisted. This is followed by Jagran Prakashan with 7 shortlisted entries while McCann Worldgroup has 4 shortlisted entries. Big FM and WatConsult both have 3 shortlisted entries. AdLift, Mediacom Communications, Contract India, Living Media India, 4nought4, Jack in The Box Worldwide and Arre each have 2 shortlisted entries.



 



The jury for ICMA 2017 was headed by Prasoon Joshi, Chairman McCann Worldgroup, Asia Pacific CEO & CCO Mccann Worldgroup India. It comprised Avinash Pandey, COO of ABP News; Darshana Shah, CMO at Aditya Birla Health; Gaurav Mehta, CMO at GirnarSoft; Jaikishin Chhaproo, Head (Media & PR) at ITC; Kartik Kalla, EVP & National Head- Programming, Marketing, Audacity at Radio City 91.1 FM; Malay Dixit, Chief Communication Officer at Tata Sky; Malini Agarwal, Founder and Creative Director at MissMalini.com; Manoj Gurshani, Chairman, USIIF; Parag Agarwal, Head (Global Marketing and NPD) at Hero; Ronita MItra, Founder and Chief Strategist at Brand Eagle; Swati Mohan, Business Head at National Geographic; Sunita GR, Head of Marketing at Facebook; Viral Oza, CMO at Lodha Group; and Zoya Pandey, Head (Marketing Excellence) at Abbott.



 



You can find more details about ICMA 2017 here - http://www.exchange4media.com/events/content-marketing-awards-icma-2017/home.aspx



 



Here is the complete shortlist selected by the jury:



 











































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































Category


Entry Name


Entrant Company Name


Client Company Name


Best Character Led Branded Content


Experience Commerce, Royal Challengers Bangalore


Experience Commerce


Royal Challengers Bangalore


Best Character Led Branded Content


Kellogg's Chocos Made Tinkle - Tinklecious


Mindshare India


Kellogg's Chocos


Best Character Led Branded Content


Movekars


BC Webwise


Aditya Birla Health


Best Character Led Branded Content


So Sorry


Living Media India Limited


Living Media India Limited


Best Character Led Branded Content


When Chhota Bheem became a fan of Chocos Chhota-Laddoo


Mindshare India


Kellogg's Chocos


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Content Marketing Annual Plan


#ChalUdteHain


Mindshare India


Castrol Activ Scooter


Best Content Marketing Annual Plan


Engaging Readers through Content


Jagran Prakashan Ltd


Dainik Jagran


Best Content Marketing Annual Plan


India


Contract India


UTI Mutual Funds


Best Content Marketing Annual Plan


Inspiring Better Life Choices


AdLift


ICICI Lombard


Best Content Marketing Annual Plan


Instant Impact Creatives


WATConsult


Mother Dairy Ice Creams


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Content Marketing Launch/Relaunch


#FindingMirchi


AdLift


Radio Mirchi 98.3 FM


Best Content Marketing Launch/Relaunch


#StartSomethingFresh


MediaCom Communications Pvt Ltd


Doublemint


Best Content Marketing Launch/Relaunch


Delhi Station Relaunch: Sunte Hee Pyaar Ho Jaye


BIG FM


BIG FM


Best Content Marketing Launch/Relaunch


Flying Basin


WATConsult


HE


Best Content Marketing Launch/Relaunch


Khurafati Nitin Launch


BIG FM


BIG FM


Best Content Marketing Launch/Relaunch


Kuch Bhi Poochhofy


4nought4


FYI TV18


Best Content Marketing Launch/Relaunch


The car that spoke!


Jack in the Box Worldwide


TATA Motors


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Content Marketing Multi-year Program


Benedryal Big Golden Voice


BIG FM


Benedryl


Best Content Marketing Multi-year Program


Creating a Newspaper for the Future by the Future


Jagran Prakashan Ltd


Dainik Jagran


Best Content Marketing Multi-year Program


India


Contract India


UTI Mutual Funds


Best Content Marketing Multi-year Program


Innovation Jockeys - the hunt for India's most innovative minds across campuses


MEDIAEDGE CIA INDIA PRIVATE LIMITED


Accenture Services Pvt. Ltd.


Best Content Marketing Multi-year Program


When a Newspaper decided to become the Nation's Teacher


Jagran Prakashan Ltd


Dainik Jagran


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Content Marketing on Print


A newspaper galvanizes communities for a Green Revolution


Jagran Prakashan Ltd


Dainik Jagran


Best Content Marketing on Print


Comics For Change


 


Dainik Bhaskar


Best Content Marketing on Print


India's 1st Cloth Newspaper


Mindshare India


Comfort Fabric Conditioner


Best Content Marketing on Print


Kellogg's Chocos Made Tinkle - Tinklecious


Mindshare India


Kellogg's Chocos


Best Content Marketing on Print


Rin Antibac


Mindshare India


Rin Advance Powder


Best Content Marketing on Print


The Road to India's 'Epic' Issue


Jagran Prakashan Ltd


Dainik Jagran


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Content Marketing on Social Media Platform


#TeaForTrump - Trumping Donald Trump


#ARM Worldwide


TE-A-ME


Best Content Marketing on Social Media Platform


Dove Change the Rhyme


Mindshare India


Dove


Best Content Marketing on Social Media Platform


Healthy Hands


WATConsult


Savlon


Best Content Marketing on Social Media Platform


India Today Group


Living Media India Limited


Living Media India Limited


Best Content Marketing on Social Media Platform


Reliance Fresh | #PartyTohBantiHai | Reclaiming The “Party†Season For Indian Homemakers


Utopeia Communicationz


Reliance Fresh


Best Content Marketing on Social Media Platform


Skip the 7


Mindshare India


Motorola


Best Content Marketing on Social Media Platform


The car that spoke!


Jack in the Box Worldwide


TATA Motors


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Content Marketing on TV


Bharat benz IRT


Mindshare India


Bharat benz IRT


Best Content Marketing on TV


Girl in the City


Mindshare India


Castrol Activ Scooter


Best Content Marketing on TV


Jaguar Ready To Rule


Mindshare India


Jaguar Land Rover


Best Content Marketing on TV


Lux Golden Rose Awards


Mindshare India


Lux


Best Content Marketing on TV


Nike - Da Da Ding


Mindshare India


Nike


Best Content Marketing on TV


When Chhota Bheem became a fan of Chocos Chhota-Laddoo


Mindshare India


Kellogg's Chocos


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Content Marketing- Experiential


A brand makes it's mark at the world's largest congregation:Simhastha


 


Dainik Bhaskar


Best Content Marketing- Experiential


A newspaper challenges Patriarchy to empower women


Jagran Prakashan Ltd


Dainik Jagran


Best Content Marketing- Experiential


Dettol Germbursters


McCann Worldgroup India


Dettol Handwash / Reckitt Benckiser


Best Content Marketing- Experiential


Kurkure Family Express


Mindshare India


Kurkure


Best Content Marketing- Experiential


LOO-WITH-A-VIEW


Mindshare India


Domex


Best Content Marketing- Experiential


Paytm Sweet Change


McCann Worldwide, India


Paytm


Best Content Marketing- Experiential


Quaker Feed a Child


Mindshare India


Quaker Oats


Best Content Marketing- Experiential


Selfie with Salman


Mindshare India


Active Wheel


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Crowd Sourced (user generated) Content


#StartSomethingFresh


MediaCom Communications Pvt Ltd


Doublemint


Best Crowd Sourced (user generated) Content


A Newspaper invests in the Future of Democracy


Jagran Prakashan Ltd


Dainik Jagran


Best Crowd Sourced (user generated) Content


Jump For Health


Dentsu Webchutney


Aditya Birla Health


Best Crowd Sourced (user generated) Content


Kurkure Family Express: India's First Family Food Train


Mindshare India


Kurkure


Best Crowd Sourced (user generated) Content


Mumbai Metro One


FRUITBOWL DIGITAL


MUMBAI METRO ONE


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Digital Branded Content (Non-Video)


THERE ARE NO SHORTLISTED ENTRIES IN THIS CATEGORY


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Digital Branded Content- Video


#ChalUdteHain


Mindshare India


Castrol Activ Scooter


Best Digital Branded Content- Video


6 Pack Band 2.0


Mindshare India


Brooke Bond Red Label Tea


Best Digital Branded Content- Video


Dove Change the Rhyme


Mindshare India


Dove


Best Digital Branded Content- Video


FilterCopy & Furlenco present "If Parents Behaved Like Us"


Pocket Aces Pictures Pvt Ltd


Furlenco


Best Digital Branded Content- Video


Girl in the City


Mindshare India


Castrol Activ Scooter


Best Digital Branded Content- Video


OMG Yeh Mera India


4nought4


HISTORY TV18


Best Digital Branded Content- Video


Palo Alto


Arré


Palo Alto Networks


Best Digital Branded Content- Video


Reebok - Fit To Fight


Isobar India


Reebok India


Best Digital Branded Content- Video


Tripling


Maxus Global Mumbai


The Viral Fever


Best Digital Branded Content- Video


Voot Originals


Group M(Mindshare)


MOTO


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Integrated Branded Content


Dainik Bhaskar, Zidd karo Duniya Badlo


O&M


Dainik Bhaskar


Best Integrated Branded Content


Girl in the City


Mindshare India


Castrol Activ Scooter


Best Integrated Branded Content


Kurkure Family Express


Mindshare India


Kurkure


Best Integrated Branded Content


L'Oreal Paris_CCG_ #JoyOfColouring


McCann Worldgroup India


L'Oreal Paris


Best Integrated Branded Content


Mirinda - Release the Pressure


Mindshare India


Mirinda


Best Integrated Branded Content


Nike - Da Da Ding


Mindshare India


Nike


Best Integrated Branded Content


Palo Alto


Arré


Palo Alto Networks


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Marketed Branded Content


Girl in the City


Mindshare India


Castrol Activ Scooter


Best Marketed Branded Content


L'Oreal Paris


McCann Worldgroup India


L'Oreal Paris


Best Marketed Branded Content


Nayi Soch


Sparkt Private Limited


STAR PLUS


Best Marketed Branded Content


Nike - Da Da Ding


Mindshare India


Nike


Best Marketed Branded Content


Sonata Act Now


BIG FM


Sonata


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Radio Led Branded Content


Bandho Na Bachpan Ko


Mindshare India


Horlicks


Best Radio Led Branded Content


Dead Hour by NESCAFÉ


McCann Worldgroup India


NESCAFÉ


Best Radio Led Branded Content


Mirinda - Release the Pressure


Mindshare India


Mirinda


Best Radio Led Branded Content


Sonata Act Now


BIG FM


Sonata


Best Radio Led Branded Content


Vodafone: One Nation One Song One Network


BIG FM


Vodafone India


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best use of Mobile Medium for Marketing


Flaunt to Feed


WATConsult


Godrej Appliances


Best use of Mobile Medium for Marketing


Mobile Asana


WATConsult


Bajaj Allianz General Insurance


Best use of Mobile Medium for Marketing


Naamkarann


Star India Pvt Ltd


STAR PLUS


Best use of Mobile Medium for Marketing


Our Hearts beat as One


Mindshare India


Kwality Walls Cornetto


Best use of Mobile Medium for Marketing


Star Parivaar Awards 2016


mCanvas Advertising Pvt Ltd


STAR PLUS


 


 


 


 


Category


Entry Name


Entrant Name


Organisation


Young Gun of Content


Fevikwik


Yuvraj Pirgonda Gorule


Scarecrow Communications Ltd.


Young Gun of Content


Indian Army


Ankit Dave


The Wadhwa Group


Young Gun of Content


Lifebuoy


Aakruti Upadhyay


Mindshare India


Young Gun of Content


Pedigree


Vaishakh Jhunjhunwala


Scarecrow Communications Ltd.


Young Gun of Content


Raj Comics


Rajeev Ranjan


Mindshare India


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