Mindshare India leads ICMA 2017 shortlist

A total of 93 entries have been shortlisted for Audacity e4m Indian Content Marketing Awards 2017

exchange4media Staff 26-August-2017



The Audacity e4m Indian Content Marketing Awards 2017 will be held on August 30, 2017. In the world of marketing, content has definitely changed the way marketers present their brands to consumers. As more and more brands choose creative content for engaging with their consumers, the need to stand out increases every minute. ICMA aim to promote and recognise the talent, expertise and hard work that go behind cracking breakthrough ideas and concepts to create exceptional brand stories.



 



This year’s edition has seen 93 entries make it to the shortlist. Mindshare India leads with a staggering 30 entries shortlisted. This is followed by Jagran Prakashan with 7 shortlisted entries while McCann Worldgroup has 4 shortlisted entries. Big FM and WatConsult both have 3 shortlisted entries. AdLift, Mediacom Communications, Contract India, Living Media India, 4nought4, Jack in The Box Worldwide and Arre each have 2 shortlisted entries.



 



The jury for ICMA 2017 was headed by Prasoon Joshi, Chairman McCann Worldgroup, Asia Pacific CEO & CCO Mccann Worldgroup India. It comprised Avinash Pandey, COO of ABP News; Darshana Shah, CMO at Aditya Birla Health; Gaurav Mehta, CMO at GirnarSoft; Jaikishin Chhaproo, Head (Media & PR) at ITC; Kartik Kalla, EVP & National Head- Programming, Marketing, Audacity at Radio City 91.1 FM; Malay Dixit, Chief Communication Officer at Tata Sky; Malini Agarwal, Founder and Creative Director at MissMalini.com; Manoj Gurshani, Chairman, USIIF; Parag Agarwal, Head (Global Marketing and NPD) at Hero; Ronita MItra, Founder and Chief Strategist at Brand Eagle; Swati Mohan, Business Head at National Geographic; Sunita GR, Head of Marketing at Facebook; Viral Oza, CMO at Lodha Group; and Zoya Pandey, Head (Marketing Excellence) at Abbott.



 



You can find more details about ICMA 2017 here - http://www.exchange4media.com/events/content-marketing-awards-icma-2017/home.aspx



 



Here is the complete shortlist selected by the jury:



 











































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































Category


Entry Name


Entrant Company Name


Client Company Name


Best Character Led Branded Content


Experience Commerce, Royal Challengers Bangalore


Experience Commerce


Royal Challengers Bangalore


Best Character Led Branded Content


Kellogg's Chocos Made Tinkle - Tinklecious


Mindshare India


Kellogg's Chocos


Best Character Led Branded Content


Movekars


BC Webwise


Aditya Birla Health


Best Character Led Branded Content


So Sorry


Living Media India Limited


Living Media India Limited


Best Character Led Branded Content


When Chhota Bheem became a fan of Chocos Chhota-Laddoo


Mindshare India


Kellogg's Chocos


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Content Marketing Annual Plan


#ChalUdteHain


Mindshare India


Castrol Activ Scooter


Best Content Marketing Annual Plan


Engaging Readers through Content


Jagran Prakashan Ltd


Dainik Jagran


Best Content Marketing Annual Plan


India


Contract India


UTI Mutual Funds


Best Content Marketing Annual Plan


Inspiring Better Life Choices


AdLift


ICICI Lombard


Best Content Marketing Annual Plan


Instant Impact Creatives


WATConsult


Mother Dairy Ice Creams


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Content Marketing Launch/Relaunch


#FindingMirchi


AdLift


Radio Mirchi 98.3 FM


Best Content Marketing Launch/Relaunch


#StartSomethingFresh


MediaCom Communications Pvt Ltd


Doublemint


Best Content Marketing Launch/Relaunch


Delhi Station Relaunch: Sunte Hee Pyaar Ho Jaye


BIG FM


BIG FM


Best Content Marketing Launch/Relaunch


Flying Basin


WATConsult


HE


Best Content Marketing Launch/Relaunch


Khurafati Nitin Launch


BIG FM


BIG FM


Best Content Marketing Launch/Relaunch


Kuch Bhi Poochhofy


4nought4


FYI TV18


Best Content Marketing Launch/Relaunch


The car that spoke!


Jack in the Box Worldwide


TATA Motors


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Content Marketing Multi-year Program


Benedryal Big Golden Voice


BIG FM


Benedryl


Best Content Marketing Multi-year Program


Creating a Newspaper for the Future by the Future


Jagran Prakashan Ltd


Dainik Jagran


Best Content Marketing Multi-year Program


India


Contract India


UTI Mutual Funds


Best Content Marketing Multi-year Program


Innovation Jockeys - the hunt for India's most innovative minds across campuses


MEDIAEDGE CIA INDIA PRIVATE LIMITED


Accenture Services Pvt. Ltd.


Best Content Marketing Multi-year Program


When a Newspaper decided to become the Nation's Teacher


Jagran Prakashan Ltd


Dainik Jagran


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Content Marketing on Print


A newspaper galvanizes communities for a Green Revolution


Jagran Prakashan Ltd


Dainik Jagran


Best Content Marketing on Print


Comics For Change


 


Dainik Bhaskar


Best Content Marketing on Print


India's 1st Cloth Newspaper


Mindshare India


Comfort Fabric Conditioner


Best Content Marketing on Print


Kellogg's Chocos Made Tinkle - Tinklecious


Mindshare India


Kellogg's Chocos


Best Content Marketing on Print


Rin Antibac


Mindshare India


Rin Advance Powder


Best Content Marketing on Print


The Road to India's 'Epic' Issue


Jagran Prakashan Ltd


Dainik Jagran


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Content Marketing on Social Media Platform


#TeaForTrump - Trumping Donald Trump


#ARM Worldwide


TE-A-ME


Best Content Marketing on Social Media Platform


Dove Change the Rhyme


Mindshare India


Dove


Best Content Marketing on Social Media Platform


Healthy Hands


WATConsult


Savlon


Best Content Marketing on Social Media Platform


India Today Group


Living Media India Limited


Living Media India Limited


Best Content Marketing on Social Media Platform


Reliance Fresh | #PartyTohBantiHai | Reclaiming The “Party†Season For Indian Homemakers


Utopeia Communicationz


Reliance Fresh


Best Content Marketing on Social Media Platform


Skip the 7


Mindshare India


Motorola


Best Content Marketing on Social Media Platform


The car that spoke!


Jack in the Box Worldwide


TATA Motors


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Content Marketing on TV


Bharat benz IRT


Mindshare India


Bharat benz IRT


Best Content Marketing on TV


Girl in the City


Mindshare India


Castrol Activ Scooter


Best Content Marketing on TV


Jaguar Ready To Rule


Mindshare India


Jaguar Land Rover


Best Content Marketing on TV


Lux Golden Rose Awards


Mindshare India


Lux


Best Content Marketing on TV


Nike - Da Da Ding


Mindshare India


Nike


Best Content Marketing on TV


When Chhota Bheem became a fan of Chocos Chhota-Laddoo


Mindshare India


Kellogg's Chocos


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Content Marketing- Experiential


A brand makes it's mark at the world's largest congregation:Simhastha


 


Dainik Bhaskar


Best Content Marketing- Experiential


A newspaper challenges Patriarchy to empower women


Jagran Prakashan Ltd


Dainik Jagran


Best Content Marketing- Experiential


Dettol Germbursters


McCann Worldgroup India


Dettol Handwash / Reckitt Benckiser


Best Content Marketing- Experiential


Kurkure Family Express


Mindshare India


Kurkure


Best Content Marketing- Experiential


LOO-WITH-A-VIEW


Mindshare India


Domex


Best Content Marketing- Experiential


Paytm Sweet Change


McCann Worldwide, India


Paytm


Best Content Marketing- Experiential


Quaker Feed a Child


Mindshare India


Quaker Oats


Best Content Marketing- Experiential


Selfie with Salman


Mindshare India


Active Wheel


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Crowd Sourced (user generated) Content


#StartSomethingFresh


MediaCom Communications Pvt Ltd


Doublemint


Best Crowd Sourced (user generated) Content


A Newspaper invests in the Future of Democracy


Jagran Prakashan Ltd


Dainik Jagran


Best Crowd Sourced (user generated) Content


Jump For Health


Dentsu Webchutney


Aditya Birla Health


Best Crowd Sourced (user generated) Content


Kurkure Family Express: India's First Family Food Train


Mindshare India


Kurkure


Best Crowd Sourced (user generated) Content


Mumbai Metro One


FRUITBOWL DIGITAL


MUMBAI METRO ONE


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Digital Branded Content (Non-Video)


THERE ARE NO SHORTLISTED ENTRIES IN THIS CATEGORY


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Digital Branded Content- Video


#ChalUdteHain


Mindshare India


Castrol Activ Scooter


Best Digital Branded Content- Video


6 Pack Band 2.0


Mindshare India


Brooke Bond Red Label Tea


Best Digital Branded Content- Video


Dove Change the Rhyme


Mindshare India


Dove


Best Digital Branded Content- Video


FilterCopy & Furlenco present "If Parents Behaved Like Us"


Pocket Aces Pictures Pvt Ltd


Furlenco


Best Digital Branded Content- Video


Girl in the City


Mindshare India


Castrol Activ Scooter


Best Digital Branded Content- Video


OMG Yeh Mera India


4nought4


HISTORY TV18


Best Digital Branded Content- Video


Palo Alto


Arré


Palo Alto Networks


Best Digital Branded Content- Video


Reebok - Fit To Fight


Isobar India


Reebok India


Best Digital Branded Content- Video


Tripling


Maxus Global Mumbai


The Viral Fever


Best Digital Branded Content- Video


Voot Originals


Group M(Mindshare)


MOTO


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Integrated Branded Content


Dainik Bhaskar, Zidd karo Duniya Badlo


O&M


Dainik Bhaskar


Best Integrated Branded Content


Girl in the City


Mindshare India


Castrol Activ Scooter


Best Integrated Branded Content


Kurkure Family Express


Mindshare India


Kurkure


Best Integrated Branded Content


L'Oreal Paris_CCG_ #JoyOfColouring


McCann Worldgroup India


L'Oreal Paris


Best Integrated Branded Content


Mirinda - Release the Pressure


Mindshare India


Mirinda


Best Integrated Branded Content


Nike - Da Da Ding


Mindshare India


Nike


Best Integrated Branded Content


Palo Alto


Arré


Palo Alto Networks


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Marketed Branded Content


Girl in the City


Mindshare India


Castrol Activ Scooter


Best Marketed Branded Content


L'Oreal Paris


McCann Worldgroup India


L'Oreal Paris


Best Marketed Branded Content


Nayi Soch


Sparkt Private Limited


STAR PLUS


Best Marketed Branded Content


Nike - Da Da Ding


Mindshare India


Nike


Best Marketed Branded Content


Sonata Act Now


BIG FM


Sonata


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best Radio Led Branded Content


Bandho Na Bachpan Ko


Mindshare India


Horlicks


Best Radio Led Branded Content


Dead Hour by NESCAFÉ


McCann Worldgroup India


NESCAFÉ


Best Radio Led Branded Content


Mirinda - Release the Pressure


Mindshare India


Mirinda


Best Radio Led Branded Content


Sonata Act Now


BIG FM


Sonata


Best Radio Led Branded Content


Vodafone: One Nation One Song One Network


BIG FM


Vodafone India


 


 


 


 


Category


Entry Name


Entrant Company Name


Client Company Name


Best use of Mobile Medium for Marketing


Flaunt to Feed


WATConsult


Godrej Appliances


Best use of Mobile Medium for Marketing


Mobile Asana


WATConsult


Bajaj Allianz General Insurance


Best use of Mobile Medium for Marketing


Naamkarann


Star India Pvt Ltd


STAR PLUS


Best use of Mobile Medium for Marketing


Our Hearts beat as One


Mindshare India


Kwality Walls Cornetto


Best use of Mobile Medium for Marketing


Star Parivaar Awards 2016


mCanvas Advertising Pvt Ltd


STAR PLUS


 


 


 


 


Category


Entry Name


Entrant Name


Organisation


Young Gun of Content


Fevikwik


Yuvraj Pirgonda Gorule


Scarecrow Communications Ltd.


Young Gun of Content


Indian Army


Ankit Dave


The Wadhwa Group


Young Gun of Content


Lifebuoy


Aakruti Upadhyay


Mindshare India


Young Gun of Content


Pedigree


Vaishakh Jhunjhunwala


Scarecrow Communications Ltd.


Young Gun of Content


Raj Comics


Rajeev Ranjan


Mindshare India


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BARC India bags ‘Most Innovative Company’ award

BARC India won the award in the Service- Medium-sized enterprise category at the 5th CII Industrial Innovation Awards. It was also recognised as one of the Top 25 Most Innovative Companies in India.

exchange4media Staff 11 hours ago

BARClogo

BARC India was adjudged the ‘Most Innovative Company in Service – Medium Enterprise Category’ at the CII Industrial Innovations 2018 Awards. The company has also been recognised as one of the ‘Top 25 Most Innovative Companies in India’. The announcement was made in a ceremony of the 5th CII Industrial Innovation Awards 2018 held in New Delhi on December 3, 2018.

The Industrial Innovation Awards identify and celebrate innovative Indian enterprises across various sectors. The award has been instituted by the Confederation of Indian Industry (CII), and is one of the most coveted innovation awards in India, BARC said in a statement on Monday.

The winners have been decided after a four-stage process, spanning across eight months. This also included an assessor visit to understand BARC India’s robust technology set up on the back of some path-breaking innovations and a presentation in front of an eminent jury. 

The company said that the award is a validation of the rigorous and credible measurement system that BARC India has established in a short span of three years. With its robust methodology and constant tech innovations, BARC India has developed a world class system for the TV industry. It can also be recalled that BARC India’s BAR-O-Meters were developed indigenously at 1/6th the cost of globally available meters. This ensured scalability as well as ensured that the meters could handle the weather/power/telecom fluctuations which is unique to the Indian market, the statement mentioned.

The other innovation which has helped BARC India achieve the status of Most Innovative Companies is the Panel Management System (PMS). This indigenously developed system has helped in bringing efficiency in the field force that installs, manages and trains the panel homes. This has played an important role in ensuring reporting from the panel homes at par with global standards.

The third innovation is the BIO suite of products which is a visualization tool that provides interactive UI, 90 per cent reduction in output time and helps in faster and better decision making. 

Shashi Sinha, BARC India Technical Committee Chairman and CEO, IPG Mediabrands, said, “BARC India was set up with the aim to give the industry a measurement system that it deserved, and this could not have happened without having a strong technology backbone. The team at BARC India has been able to give the industry a technology marvel which is capable of providing the industry a representative data that helps them take better business decisions. The CII Industrial Innovation Award is proof of the great work done by the team.” 

BARC India Chairman Nakul Chopra added, “BARC India has been a key-change agent in the viewership measurement space, and its initiatives have already started to redefine the industry. Since its inception, BARC India has tackled several challenges. But, considering we work in a dynamic industry, these challenges are never-ending. The key to success is to constantly keep innovating and be the change-maker. BARC India has been successful in doing so. We are now looking at implementing some key future projects such as Unified Video Measurement and Return Path Data, which will bring another paradigm shift in the industry.”

BARC India CEO Partho Dasgupta said, “In future, technology will disrupt every single business, be it cement, retail, telecomm, e-comm or media. It is therefore important to keep pace with the changing technology. As is said, in tomorrow’s world, the big fish will not eat the small fish, but a fast fish will eat the slow one. We at BARC India firmly believe that innovation is imperative and not a choice. We also believe that it is important to be the fearless first to inspire change and not be a mere follower. I am delighted to see that our efforts have been recognised by CII. We shall continue to empower the industry with our robust measurement.”

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Radaan Media Works offloads 24% stake to JBCG Advisory to raise Rs 3.5 Cr

The Company is launching television soap, ‘Chandrakumari’ on December 10, 2018

exchange4media Staff 16 hours ago

raadan

Radaan Mediaworks, promoted by actress Raadhika Sarathkumar, has decided to offload nearly 25% stake to former Stanchart head honcho, Jaspal Singh Bindra’s M/s. JBCG Advisory Services Private Limited, say reports.

As per the deal, Radaan will issue 17.5 million equity shares of Rs.2/- face value on preferential basis to at a price of Rs.2/- per share to JBCG Advisory that is aggregating to Rs.3.5 Crore.

Radaan Mediaworks was founded as a proprietary concern in the early 90s and converted into a listed entity in 1999.

The Company is launching television soap, ‘Chandrakumari’, being aired in all four South Indian languages starting with Tamil version on Sun TV from December 10, 2018.

 

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Our focus areas for 2019 are south, rural & cinema: Ashish Sehgal, ZEEL

The Chief Growth Officer of ZEEL on the dissolution of Zee Unimedia, TRAI tariff order, key focus areas for 2019 and more

Sonam Saini 19 hours ago

AshishSehgal

Last month, Zee Entertainment Enterprises Ltd (ZEEL) promoted Ashish Sehgal (former Chief Operating Officer of ZEE Unimedia) to the position of Chief Growth Officer, ZEEL. The change of designation came following the dissolution of Zee Unimedia, a vertical that was set up by the broadcast network in 2016 to boost ad sales monetisation. Before being shifted to Zee Unimedia, Sehgal, who has been associated with the network for over a decade, handled sales at ZEEL as the Chief Sales Officer .

 

exchange4media caught up with him to talk about the dissolution of Zee Unimedia, Trai tariff order, key focus areas for 2019 and more.

 

Excerpts:

 

Why exactly was Zee Unimedia dissolved within two years of its creation?

 

Zee as an organisation is gearing up to the take the next leap in the media & entertainment space as a ‘global media-tech player’.  Hence, we are consolidating all our units.

From a business point of view, the objective of Zee Unimedia was to offer a synergistic solution across ZEEL, ZMCL & the digital business. And this continues in the new scenario. Hence, effectively, there is no change in the functioning of the team.

 

What are the key challenges before you in the new role as Chief Growth Officer?

 

As market leaders, the key challenge is to not only grow the market but also garner higher shares in this highly fragmented & cluttered environment. Hence, as the Chief Growth Officer, it is imperative that we evolve newer modes of revenue opportunities that provide effective & efficient solution to the brands as well as help us maintain above-the-market advertising revenue growth rates for ZEEL & ZMCL, which currently is at 20 per cent & 30 per cent, respectively. In this endeavour, our core focus would be to proliferate newer segments of advertisers across the length & breadth of India.

 

How will the new TRAI tariff order impact the industry?

 

The demand-supply equation has shifted in the favour of consumer. Hence, brands that are constantly evolving, connecting & delivering compelling content and satisfying the entertainment needs of the consumer will sustain in the long run. Having said that, it’s too early to predict the impact as it’s a challenge for broadcasters, LCOs, MSOs & DTH players to educate the consumer about this new beneficial structural change. The backend for this change is a huge challenge for all distribution platforms.

 

When it comes to business, I don’t think it will have an impact in the near term. In the long term, it will only help me grow my advertising revenue. How? While BARC will keep giving its ratings, I, through distribution, can find out which channels are in demand. Also, it will benefit niche channels. My assumption is that this may finally lead the conversation towards CPT. Eventually, then the advertising industry will grow.

 

How has 2018 been for the industry?

 

The year has been good. The industry has grown in double digits; I think 13-14 per cent. However, my perspective is that the overall industry could have grown better.

 

What are your plans for 2019? How does the next year look like for the broadcast industry? Going forward, what will be the key focus areas for you?

 

2019 looks like a great year. It will be another year of growth as there are three big properties—state elections, general elections & cricket world cup. This will attract advertisers and increase the TV advertising pie.

 

From our perspective, our key focus areas for 2019 are very clear- south, rural & cinema genre.

 

We are seeing a change in market focus from pan-India to region specific. Advertisers are creating customised market-specific communication plans. South as a region has seen high economic growth, fuelling consumption across categories. Television medium is at an advantage with almost 100 per cent penetration. As a dominant player, it will be our endeavour to correct the price point in line with the economic contribution to the national GDP.

 

Cinema genre continues to be undervalued in comparison to GEC, despite closing the gap in terms of the impressions delivered. We believe, there is ample room for growth.

 

Thirdly, the rural viewer is under-indexed compared to his urban counterpart in terms of advertising rates. This is despite significant growth in his personal consumption & contribution across categories.

 

 

Sonam reports on the broadcast media and Out of Home (OOH) industry. She has worked across television and cable industry, and in the past has written for travel and lifestyle magazines.

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Always want to be a pro-people channel: Power TV CEO

Newly launched Kannada news channel now available on all MSOs, by the end of 2018 it will be available on 3 DTH platforms

Neethu Mohan 19 hours ago

powertv

Powersmart Media Pvt Ltd launched its Kannada News channel, Power TV, in October.

“We are positioning ourselves as a channel which brings truthful and unbiased news to the people of Karnataka. Delivering accurate, uncompromised news to the audience will be our top priority,” said Manjunath TR, CEO, Power TV.

“We always want to be a pro-people channel, whether it is about bringing social issues to the forefront or taking people’s might and plight to the lime light,” he added.

He said that the channel’s programmes are designed with utmost passion to cater to all sections of society.

“A dedicated young team is well equipped to work industriously to reach out to the people of Karnataka,” said the CEO.

"Just like the name, Power TV will always thrive hard to empower, protect and educate women, youth and people of all walks of life.  After all, credibility and our people matter the most to us.”

The channel telecasts programmes namely Power Yoga, Power Café, Ladies Power, Filmy Power, Chintus Power, to name a few.

Available on all MSOs (Multiple System Operators), by the end of 2018 it will be available on 3 DTH platforms. Viewers can also watch live updates on www.powertvnews.in

 

 

 

Neethu reports on media, marketing and advertising industry. In the past she has reported on start-ups, education and health sector for over 6 years.

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Sony Pictures Network India's channels back on Tata Sky

Sony Pictures Networks India’s channels are back on Tata Sky after two months

exchange4media Staff 3 days ago

SonyPicturesNetwork

Early October, Direct to Home (DTH) operator Tata Sky removed SPNI's 22 channels along with TV Today Network’s channels which were officially distributed by SPNI.

SPNI spokesperson confirmed the news and said, “Yes, the Sony Pictures Networks channels are back on Tata SKy”

The operator had faced a lot of backlash by its subscribers on social media after removing the broadcaster's channels. Tata Sky requested its subscribers to bear with them and assured that they are committed to working in the interest of its subscribers.

“Commercial negotiations with the broadcasters broke down as what they were seeking would have forced us to hike our prices. Hence we have had to drop a few channels while keeping the popular ones on. We request our subscribers to bear with us, as we are doing this in their best interest,” said Harit Nagpal, CEO & MD of Tata Sky said in October.

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India-Aus series: Third match gets highest viewership of 18.1 million

The first and second matches recorded 14.8 million and 13.3 million impressions, respectively

exchange4media Staff 3 days ago

cricket

The third match of the ongoing India- Australia cricket series has garnered the highest viewership so far. The November 25 face-off, which was won by India by six wickets, recorded 18.1 million impressions, according to BARC data.

The first and second matches had recorded 14.8 million and 13.3 million impressions, respectively

The matches are being aired on five channels-- Sony Six HD, Sony Six, Sony Ten 3, Sony Ten 3 HD and DD Sports.  

The series, being telecasted with English and Hindi commentaries on Sony Ten 3, started on November 21, 2018 and will go on till January 18, 2019.

In Week 48 of BARC data, Star Sports First bagged the first slot in the sports genre with 115 million impressions, followed by Sony Ten 3 on the second spot with 110 million impressions and Star Sports 1 Hindi on the third position with 79.0 million impressions. Sony Ten 1 and Sony Six grabbed the fourth and fifth spots with 75.2 and 75.1 million impressions respectively.

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Our future course will be determined more by values than commerce: Sudhanshu Vats

Sudhanshu Vats, Chairman of National Committee on Media & Entertainment and Group CEO & MD, Viacom18, delivered the theme address at CII Big Picture Summit 2018

exchange4media Staff 4 days ago

Vats

Sudhanshu Vats, Chairman of National Committee on Media & Entertainment and Group CEO & MD, Viacom18, spoke at CII Big Picture Summit 2018 on Thursday. Vats delivered the theme address on ‘Changing M&E landscape - from convergence to transformation’.

Here’s his full speech:

Namaskar ladies & gentlemen, many thanks for investing your valuable time with us at the CII Big Picture Summit. It is my privilege to host all of you, over today and tomorrow to discuss, debate and deliberate on the rapidly changing media and entertainment landscape in this country.

The first CII Big Picture event I attended was in 2012, I believe it was also the first edition of the event. As a regular learner at these events, I can say with utmost certainty that a lot of the issues we discussed back then – ambitious revenue targets, radio auctions, TV measurement, digitization and so on – a large chunk of it – while still relevant – are in various stages of development today. And that’s only fair – such is the nature of the beast we ride. Also, this trend of convergence and consolidation – the 2 ‘Cs’ – is a universal one – taking place all over the world. That brings me to the theme of this edition of Big Picture – from convergence to transformation.

This is an interesting thought, convergence is a reality – one that is here to stay. It’s being driven by consumer needs and industry’s response to those needs – meaning that it’ll be a long-lasting phenomenon. Transformation is a much bigger – and more daunting – phenomenon. That said, what do we mean by ‘transformation’?  It’s a big word. I’m going to do what my professor at university used to do when we asked her the meaning of a ‘big word’ – throwback two bigger words – MORAL DILEMMAS.

On a serious note, I want to take this precious opportunity to share a point of view that may not make headlines like aggressive industry targets do, but is, in my humble opinion, even more important. 

If you step back and introspect about all that is happening with our industry across the world, you will agree that we are battling several changes - and most of them are a result of moral dilemmas and our response to them. If we can tackle these dilemmas successfully (and defining success is the hardest part), we can believe that we have transformed.

Interestingly, our rich cultural heritage is a treasure trove of insights when it comes to handling moral dilemmas. I recently had a young director from the South approach me with what he called was a ‘modern adaptation of the Mahabharata – told from the perspective of the Kauravas’. It was an interesting thought and we’re testing it - but that’s beside the point. We all know about Dharamraj Yudhishtira and his half-lie – when he told Drona  - on Krishna’s counsel - that Ashvathama is dead. Yudhishtira was referring to an elephant who had died in battle – knowing that Drona would mistake Ashvathama to be his son of the same name. On hearing that ‘Ashvatahama is dead’, Drona put down his arms and was killed by Dhrishtadyumna. Was Yudhishitra right in doing what he did? It’s a debate that divides many till date. 

I gave this example to showcase the greyness of moral dilemmas. Let’s look at our industry and the moral dilemmas we will have to face or are facing – 

  • How do we deal with the power we have? What do we do if we find out that our reach and credibility is being used to influence electoral processes across the world?
     
  • How do we ensure fairness in the terms of availability of our content to our consumers and parity across distribution platforms? Especially in a foreseeable future when convergence is going to dial up vertical integration across value chains.
     
  • As consumption moves online, our access to data will increase. In many ways, data will be a competitive advantage and drive advertising revenues and personalized user experiences – what processes do we put in place to ensure it is not misused – how and where do we draw the line differentiating personalization versus privacy?

 

  • Human resources – our people- are our biggest asset – on screen and off it – how do we react when their individual, personal behaviour questions the fabric of the society we want to create? Think of this especially in light of the recent issues around diversity and inclusion that we’ve experienced. It’s important for everyone, but especially so for our industry.

The list of moral dilemmas is endless. We need to be cognizant of these dilemmas – as organizations, industry bodies, policymakers and governments - as we look to scale up our businesses.

I’ve always been an ardent supporter of data and its importance in driving decision making. In this address, I have not used a single data point – because I believe that the course we take over the next decade will be determined more by these fundamental issues of values and how we tackle moral dilemmas than just commercial considerations. Driving consensus will be difficult yet more important than ever before. This is even more so given that India is today amongst the world’s largest ‘open’ media markets and home to a multitude of players from all over and of all sizes.

Yudhishtira had to spend a day in hell to make up for his half-lie. He was willing to spend a lifetime there to atone for his sins. I’m not sure that we are as brave as him. We must tread carefully, follow our dharma in the toughest of times and be patient. Only then will we have truly transformed.

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MTV's Ryan Mendonca appointed at BANG BANG as Director

His previous stint includes Ogilvy & Mather, where he developed iconic campaigns for Unilever, Cadbury, BCCI and more and rose rapidly to Group Creative Director

exchange4media Staff 4 days ago

ryan mendonca

MTV’s Ryan Mendonca signs with BANG BANG as Director. Armed with over a decade of experience in the world of advertising, Mendonca started his filmmaking career at MTV, where he was National Creative Head until last month, leading the team at MTV and MTV Beats, pushing creative boundaries with branded communications across digital and branded content. Prior to this, he was Group Creative Director at Ogilvy & Mather, where he developed iconic campaigns for Unilever, Cadbury, BCCI and more and rose rapidly to Group Creative Director.

His experience has earned him many accolades like Copywriter of the Year and Social Thinker of the Year by The Advertising Club of India. His other laurels include winning at Cannes, The One Show, London International, Spikes Asia, Promax Asia, WARC, Effies (India and Asia), AMEs, Kyoorius, and Young Guns to name a few.

Mendonca says, “Goes without saying I’m excited to be partnering Roopak and the team at BANG BANG. The plan is no different from what it’s been so far– to try and tell big stories, beautifully. Except this time around I’ll be directing them as well. Can’t wait to start.

Roopak Saluja, Founder & Chief Executive Officer – The 120 Media Collective, comments, Sometimes you just know someone's going to make a kick*** Director; they tend to exude a special storytelling ability and a keen eye for detail. I've known Ryan over the years and have always been a fan of his abilities. He's definitely that guy. Watch out world, here comes Ryan Mendonca!”

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Doordarshan launches educational channel DD Roshini

The channel has been launched in partnership with Microsoft and Bruhat Bengaluru Mahanagar Palike (BBMP).

exchange4media Staff 4 days ago

Doordarshan

Public broadcaster Doordarshan on Thursday launched an educational channel, DD Roshini, on the DTT platform. The channel was launched by Karnataka Chief Minister H D Kumaraswamy.

DD Roshini debuts as a pilot on Digital Terrestrial Platform of DD in partnership with Microsoft and Bruhat Bengaluru Mahanagar Palike (BBMP).

The channel will be available on DD FreeDish, Airtel Digital TV, Dish TV, Big TV, Tata Sky, VideoconD2h and Sun Direct.

 

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Kabaddi comes home to AP and Telangana on Star Sports 1 Telugu

Superstar Rana Daggubati, the ambassador for VIVO Pro Kabaddi in Andhra Pradesh and Telangana, features in the new TVC

exchange4media Staff 4 days ago

prokabbadi

Star Sports has launched Star Sport 1 Telugu, which will offer multiple sporting events in Telugu, starting with the VIVO Pro Kabaddi League. The channel launch is In-line with Star Sports’ commitment to foster a multi-sports culture in the country while bringing fans closer to the sporting ecosystem. Providing live and non-live content, Star Sports 1 Telugu will have onboard, experts, commentators and players building a strong compelling offering for Telugu speaking sports audiences.

 

Superstar Rana Daggubati, the ambassador for VIVO Pro Kabaddi in Andhra Pradesh and Telangana features in the new TVC, where he compares sports to action packed cinema. He draws parallels on the similarities between sports and cinema, emphasizing on the ability each of them possess to capture audience attention always.  

 

Speaking at the launch of Star Sports 1 Telugu, a Star Sports spokesperson said, “Andhra Pradesh and Telangana are unique markets with a substantial demand for specific language content and have distinct viewing habits, this has helped us at Star Sports understand the pulse of the Telugu sports fan. Star Sports 1 Telugu is a unique product offering catering to core Telugu sports fans in the region and outside. With the launch of Star Sports 1 Telugu, we are exemplifying our endeavor of providing relevant regional sports content to fans across the country. We are committed to constantly strengthen our portfolio across markets, with the growing number of diverse requirements, Star Sports 1 Telugu launch is a key milestone in that journey to curate a compelling offering for fans across regions.”

 

On the caravan moving to Andhra Pradesh, Anupam Goswami, League Commissioner, VIVO Pro Kabaddi League, said, "The initiative with Star Sports 1 Telugu exemplifies the value created by Star India for sports in the country, with its belief and commitment to take it deep into the lives of fans across India in their own language.   VIVO Pro Kabaddi has been a big gainer owing to the role created by the broadcaster; the launch of Star Sports 1 Telugu will deepen great following that the League has in both Andhra Pradesh and Telangana.”

 

Present at the press conference was, Rahul Chaudhari, Telugu Titans – Leading Raider, who said, “Over the past few seasons we have received immense support from fans in the region, they have cheered for Telugu Titans and been there to support us for every match. The affection we receive in the region has been unmatched so far. I thoroughly enjoy watching sports in Hindi, and with this new destination, I am confident Star Sports 1 Telugu will make fans come together to watch their favourite sport in their language, starting with our home games here.”

 

Star Sports 1 Telugu will feature live and non-live content packaged into a line-up with distinguished Telugu hosts and commentators from the sports fraternity including, Venkatpathy Raju, Venkatesh, Kalyan Krishna and Kaushik Nallan Chakravarthy for Cricket and Madhavi Bhandari, Radhika Reddy and Kalyan Kollaram for Kabaddi. Star Sports 1 Telugu will be available on leading DTH and Cable Operators across Andhra Pradesh and Telangana as well as the rest of India. The channel will be LIVE December 7, 2018 onwards.

 

Fans can catch the VIVO Pro Kabaddi action LIVE, 7:30 pm onwards, on Star Sports 1 Telugu, the Star Sports Network and Hotstar. Fans can also watch the match live at Rajiv Gandhi Indoor Stadium, Vizag, starting December 7, 2018 onwards.

 

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