Arup Bansal appointed to lead PRS and Brand Solutions at Jiostar

Arup Bansal has over two decades of experience in media, marketing, and business leadership

by e4m Staff
Published: Nov 15, 2024 11:33 AM | 2 min read

JioStar has announced the appointment of Arup Bansal as Head of PRS and Brand Solutions, including overseeing revenue strategy for Sports LCS and SMB segments.

With a distinguished career spanning over two decades in media, marketing, and business leadership, Arup Bansal is poised to drive Jiostar's strategic objectives in a rapidly evolving, technology-first landscape.

Bansal is a transformational leader with a proven track record in scaling and stabilising large businesses, blending strategic foresight with operational expertise.

He has held senior leadership roles at major organizations like Viacom18, Hotstar, Star TV Network, and GroupM, where he has specialized in revenue strategies, digital transformation, and brand solutions. Notably, during his tenure at Hotstar, he spearheaded revenue strategies for sports and entertainment, optimizing brand measurement, customer marketing, and ROI-driven solutions.

His professional journey also includes significant achievements as Country Managing Director at Wavemaker Vietnam, where he earned accolades such as Top 100 Businessman of the Year 2018 and Campaign Asia Southeast Asia Agency Head of the Year. His extensive expertise spans P&L management, GTM strategy, digital marketing, ad tech platforms, and building C-level relationships.

Commenting on his appointment, Bansal emphasized his commitment to leveraging data-driven insights and fostering innovation to drive growth for Jiostar’s Sports and SMB verticals. His dynamic approach and vision to integrate advanced ad tech solutions into revenue generation will further solidify Jiostar’s leadership in the entertainment and sports ecosystem.