"You can expect consolidation in the Chennai FM market"
Chennai is the most mature market as far as listeners are concerned, says PB Ramaswamy, Cluster Director, BIG FM Chennai. A music strategy or programme content without having felt the pulse of the city just doesn't work in the Chennai market.
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Published: Sep 5, 2008 8:36 AM | 1 min read
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Chennai is the most mature market as far as listeners are concerned, says PB Ramaswamy, Cluster Director, BIG FM Chennai. A music strategy or programme content without having felt the pulse of the city just doesn't work in the Chennai market.
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