This Diwali, radio players across the country addressed several social causes
#MeToo, Stree Dum, Iss Saal #MattBajaa, Green Diwali all this and more was heavily discussed on several radio stations across India
Published - 09-November-2018
2018 Diwali on radio was replete with programming that focussed on social causes apart from the usual entertaining programmes.
Radio City extended its support by displaying solidarity towards the #MeToo movement that has engulfed the country. With a pan-India campaign called ‘StreeDum’, Radio City decided to raise its voice against the constant objectification of women and bring about a positive influence in the patriarchal mentality that sees women as objects of sexual gratification.
The aim of the campaign was to bring about a change in the way men view and treat women on a day-to-day basis. Radio City StreeDum was spread across on-air, on-ground and digital mediums and the idea was to make the topic of sexual harassment and eve-teasing a mass-centric conversation. The communication throughout the campaign was to stop men from addressing women as ‘patakha’, ‘bomb’, ‘fuljhadi’, and ‘item’, and respect them as individuals.
Radio City Mumbai’s RJ Archana and Radio City Delhi’s RJ Ginnie took the campaign a notch higher with their on-air and on-ground activities. On-air, RJ Archana urged the listeners to share their real-life experiences on RJ Salil and RJ Archana’s popular breakfast show ‘Kasa kai Mumbai’. As an extension to the Kar Mumbaikar initiative, she took the campaign on-ground at various locations across Mumbai, where Radio City staged ‘Nukkad Nataks’ with the theme around objectification of women. Apart from leading a widespread conversation on her show ‘Suno Na Dilli’, RJ Ginnie went on-ground across different areas of Delhi and spoke about the issue with Delhiites. The ‘StreeDum’ campaign was also led in Ahmedabad by RJ Aarti. They distributed Radio City branded cracker boxes containing goodies and creative content about ideal ways of addressing women.
Kartik Kalla, Chief Creative Officer, Radio City, said, “With the ‘StreeDum’ initiative, Radio City continues to be a forerunner in tackling social issues and bringing about a positive change. As an extension to the successful ‘Kar Mumbaikar’ initiative we have always aimed at solving citizen-centric problems using the power of radio. Most of us are not cognizant of how unconsciously we perpetuate sexual harassment through seemingly innocuous everyday actions. Each one of us is an agent of change and together we can make a conscious effort to treat women better. I am hoping ‘StreeDum’, an initiative by Radio City, will also see a positive response from Mumbai.”
RED FM that embraces its proposition and the tagline ‘Bajaate Raho’; asked everyone “ISS SAAL ‘MATT BAJAA’.
They amplified it with a digital leg. Red FM’s Diwali campaign ‘Iss Saal #MattBajaa urged people to celebrate an Eco-Friendly Diwali. They requested each and every person to click on the link below and mark themselves eco-friendly on FB by changing their profile pics with the Template saved in the link and also urge their friends and followers to mark themselves eco-friendly.
Red FM took this campaign Pan India explaining how the pollution caused due to Diwali can hamper daily lives of children, senior citizens, animals and this was communicated with statistics on hazards caused by Air and Sound pollution. Red FM RJs across cities also broadcast air pollution index of different areas in their cities and how there’s a dire need to curb pollution for us to breathe clean air.
Coming to Radio Mirchi, it also wove in the no-cracker narrative into its programming but with a heavy dose of music thrown in.
“Our popular RJs across the country absconded. Iss Diwali RJs huye faraar, Mirchi pe suno gaana lagataar. That’s four days of popular, hummable and latest music all day. Our RJs decided to mass bunk and enjoyed this Diwali with their loved ones. Plus, to make your teen-patti nights extra-bright we got you the best dance music – we played our specially curated program, Club Mirchi, every night from 9 pm till 3 am,” said Vishaal Sethia, National Programming Head – Mirchi.
“The entire focus of the activity is on enjoying music and there are various messages built in the communication which speak about not bursting crackers but listening to music instead. There is: Iss Diwali patakhe nahi, Music chalao or Iss diwali Patakha nahin jalega, Mirchi pe music chalega. It is our constant endeavour to encourage conversations about socially relevant topics through entertainment without making them seem like a burden. Our aim was to let this Diwali be pollution free, solution-driven, crime-free, with time for family, green with no crackers and letting Mirchi music drive your blues away,” said Sethia.
Radio Indigo’s Diwali programs and promotions focused on celebrating Diwali in an Eco-friendly manner (Green Diwali).
“Content was focussed on creating awareness on the ways to celebrate Diwali without causing damage to the environment. We promoted minimal use of fireworks and created awareness on how to avoid bursting crackers past 10:00pm. We also created awareness on the use of biodegradable plates and proper disposal of used flowers,” said Satyanarayana Murthy, CEO, Radio Indigo.
“We broadcast an interview with the DGP of Fire and Emergencies of Bangalore, MN Reddy and lined up celebrities from the music and film industry to encourage people to celebrate this Diwali in eco-friendly way,” said Murthy.
Digital assets of RED FM - website, app and social media handles - will carry behind the scenes content of SunRisers Hyderabad
93.5 RED FM has announced its association as the principal sponsor of SunRisers Hyderabad for the 7th consecutive year.
Taking the entertainment quotient a notch higher, RED FM aims to give the fans a sneak peek into Sunrisers Hyderabad. Also, this year the fans can lend their ears and be a part of ‘Kaan Cricket’, an entertaining campaign around cricket.
The 12th edition of VIVO Indian Premier League (IPL 2019) is set to start on Saturday. As part of this association, RED FM listeners will witness exciting content on radio and across digital platforms.
The listeners will get to participate in on-air contests - ‘Kaan laga ke sun’ and ‘Fastest Kaan First’ to test their cricket knowledge and win exciting prizes by the end of each week.
The digital assets of RED FM - the website, app and social media handles will carry behind the scenes content of SunRisers Hyderabad.
Commenting on RED FM’s association with SunRisers Hyderabad, Nisha Narayanan, COO, RED FM said, “We are really excited to be extending our association with Sunrisers Hyderabad for the 7th year in a row. Over the years, both brands have benefitted immensely from the association and given their listeners and fans exciting content which is not available elsewhere. We look forward to this year’s association and have plans to give our listeners more of cricket and SRH, bigger and better than the previous years. Brand RED will be buzzing with exciting cricketing content over the next two months. On behalf of the RED FM team, we wish Sunrisers Hyderabad a successful season ahead.”
K. Shanmugham, CEO, Sunrisers Hyderabad said, “We are delighted to have RED FM as our principal sponsor for the seventh year in a row. SunRisers Hyderabad is currently in its best form and we expect an extraordinary IPL season this time. Our association with RED FM will help us elevate the engagement to another level as we plan to create gripping entertainment for the cricket fans.”
Radio City and Radio Mirchi continue to lead in Bangalore and Kolkata respectively
In week 9 of the RAM ratings, Fever FM continues to dominate in Mumbai and Delhi, while Radio City retains its lead in Bangalore, and Radio Mirchi dominates in Kolkata.
In Mumbai, in a universe of 12.2 million listeners, Fever FM held 18.4 per cent share, this was followed by Radio City and Radio Mirchi. Early morning, followed by mid-morning and afternoon time band observed the highest listenership on total radio.
Fever FM led in Delhi with a 17.2 per cent share in a universe of 16.5 million listeners. Radio City held a 15 per cent share, while Radio Mirchi took the third position with 13 per cent share. Evening, followed by early morning and night time band observed the highest listenership on total radio.
In Bangalore, Radio City dominated with a 25.5 per cent share in a universe of 5.3 million listeners. Big FM followed with a 19 per cent share, while Radio Mirchi clinched the third spot with a 17 per cent share. Evening, followed by night and afternoon time band observed the highest listenership on total radio.
Radio Mirchi continues to be the leader in Kolkata with a 20.1 per cent share in a universe of 9.1 million listeners. Last week's third-place holder, Big FM took the second spot this week with an 18 per cent share, while Fever FM slipped to the third position with 17 per cent share. Afternoon followed by evening and mid-morning time band observed the highest listenership on total radio.
Radio City has planned various on-air and social media activities for the listeners across the two cities ahead of Holi
Published - 4 days ago
As the nation celebrates Holi this year, Radio City, India’s largest radio network, has planned various on-air and social media activities for the listeners across Rajasthan and Mumbai.
In Mumbai, Radio City, on the 20th and 21st March 2019, has planned a unique on-air activity, ‘Burra toh Maano Holi Hai’. Through this activity, the listeners will be educated on the do’s and don’ts of playing Holi such as avoiding under the influence of alcohol and not harming animals during the celebrations. Radio City will also play contests with listeners and reward them with passes for Holi parties across the city.
In Rajasthan, cities such as Udaipur, Kota, Bikaner, Radio City have lined up a list of interesting and fun activities for the listeners. Radio City, through the campaign ‘City Ki Taane’ aims to celebrate the festival of colours in the most unique way through on-air and social media initiatives. It is on this day that people rejoice and celebrate the festival of colors.
Taking this thought ahead, Radio City will air fun, quirky, and sarcastic content covering the celebrities who garnered negative publicity last year. This will also be amplified digitally through funny videos. Radio City Jaipur and Ajmer will witness an eco-friendly vibe with ‘City Ki Green Holi’ activity, through which the Radio City team will giveaway tree saplings to the listeners and urge them to plant the saplings in and around their societies and encourage the citizens to make their surroundings green.
The show hosted by celebrity radio jockey Vrajesh Hirjee has maintained the top rank consistently for the last four weeks
Published - 5 days ago
Radio network 92.7 BIG FM recently launched morning show 'Mumbai Maska Maar Ke' which has now become the No.1 breakfast show as per the RAM ratings.
The breakfast show hosted by actor, comedian and RJ, Vrajesh Hirjee has continued to top the RAM ratings from week 4 – 9, 2019 with a 14.6 per cent share (Source: RAM – Week 4-9 2019; 6 week average. TG: 12+ All). The carefree, light-hearted morning show that airs from 7 am to 11 am Monday to Saturday, captures the essence of Mumbai in every aspect inspiring the thinking of every Mumbaikar. The popular offering has resonated well with the audience, making it the leading breakfast show in Mumbai in such a short span of time.
Speaking about the positive response received by the show, Hirjee said, "As an artist and a radio jockey, I have always tried my best to connect with the audience, naturally. Because of the treatment of the show 'Mumbai Maska Maar ke', I get enough freedom to connect with listeners on topics pertaining to the city with alternate perspectives. It is wonderful to see the kind of positive response that the show has received, so far, and I hope it only continues further. 92.7 BIG FM has been a great brand to work with; I am really enjoying my real life role as a radio jockey with them, and more so hosting the breakfast show.”
Speaking about the show and its ratings, spokesperson from BIG FM said, "Dhun Badal Ke toh Dekho has received an overwhelming response from listeners and advertisers from across the country. As part of our revamp, we roped in Vrajesh Hirjee for the morning show in Mumbai to deliver on this promise. Today, we are glad to witness the association reap outstanding results. The ratings are a testament to the well-curated content of the show combined with Vrajesh's inherent talent and knowledge on everyday topics, and that has certainly played a strong role in enhancing the listenership of the show. We aim to keep the momentum going and congratulate Vrajesh Hirjee for the show.”
The show ‘Mumbai Maska Maar Ke' helps listeners build a unique and positive perspective about Mumbai. Hirjee invokes positive conversations and insights around current affairs and key topics pertaining to the city, to enable Mumbai’s listeners begin their day with a fresh new outlook.
The radio station did a studio shift for RJ Akansha’s live show throughout the 10-day cultural festival
Radio network 92.7 BIG FM successfully concluded its association with Taj Mahotsav 2019, a festival which showcases the rich cultural heritage of Agra.
Considering the local connect and reach in the region, 92.7 BIG FM was roped in as the official radio partner for one of the biggest cultural fest in the city. It engaged the locals on-ground and on-air with a studio shift at Shilpgram, Agra and hosted live shows and interviews of artists performing at the 10-day-long artistic extravaganza.
As a part of the association, 92.7 BIG FM effectively showcased the essence of the Mahotsav and city’s excellence in art, craft and culture through dedicated programming on-air. To increase the festival fervour across the day, an on-air property titled BIG Taj Mahotsav was created which was sponsored by Tapan Group, powered by Chaubey Ji Masale and had associate sponsorship from Amrit Sharbati. The radio station did a studio shift where RJ Akansha went live from the on-ground venue throughout the 10 days of the festival. She interviewed celebrities including Usha Uthup, Altaf Raja, Jasbir Jassi, who graced the festival with their presence. Apart from the celebrities, RJ Akanksha was seen engaging with festival attendees through fun on-air interactions and games and giving away huge gratifications to contest winners.
Speaking about associating with Taj Mahotsav, BIG FM spokesperson said, “We are glad to partner with a widely followed cultural festival like ‘Taj Mahotsav’. Through this association, we leveraged our reach and created hyper-local content across on-air and digital mediums inadvertently connecting a wider set of audience through this historic event. Hosting RJ Akanksha’s show live from the venue was an important leg of the activity. The show’s theme perfectly resonated with the essence of the event and served as a perfect medium for aspiring artisans to be known in the region through insightful interviews.”
The on-air elements from the festival were also simulcast on the radio station’s digital platforms thereby bringing the festivities closer to the masses and providing the required combination of audio and visual entertainment to listeners across the city.
Radio City continues to retain the leading position in Bangalore, while Radio Mirchi rules in Kolkata
In Week 8 of the RAM Ratings, Fever FM continues to retain its dominance in Mumbai and Delhi, while Radio City and Radio Mirchi lead in Bangalore and Kolkata respectively.
In Mumbai, in a universe of 12.2 million listeners, Fever FM held a 17.5 per cent share, followed by Radio City and Radio Mirchi. Early morning, followed by mid-morning and morning time band observed the highest listenership on total radio.
Fever FM also led in Delhi with an 18 per cent share in a universe of 16.5 million listeners. Radio City took the second position with 14 per cent share, while Radio held the third spot with a 13 per cent share. Early morning, followed by evening and night time bands observed the highest listenership on total radio.
Radio City continues to hold the number position in Bangalore with a 25.5 per cent share in a universe of 5.3 million listeners. This is followed by Big FM with 19 per cent share and Radio Mirchi with 16 per cent share. Afternoon, followed by mid.morning and evening time bands observed the highest listenership on total radio.
In Kolkata, Radio Mirchi continues to dominate with a 19 per cent share in a universe of 9.1 million listeners, Fever FM took the second position with 18 per cent share, while Big FM held the third position with 17 per cent share. Morning, followed by mid-morning and afternoon time band observed the highest listenership on total radio.
The time will be up on April 1 when entries for the ninth edition of exchange4media Golden Mikes Awards 2019 close
Launched in 2010, Golden Mikes Radio Advertising Awards celebrates the very best of Indian radio, honouring outstanding programming, on-air personalities, marketing and promotions and creativity within the industry. The awards acknowledge the contribution of advertising agencies, media agencies, radio stations, brand and others to the growth of the radio industry.
The ninth edition is accepting nominations for radio campaigns executed from March 1, 2018 to February 28, 2019 across various categories: Effectiveness, Creativity, Promotions, Innovation, Broadcaster, Language radio and Excellence. You can send in your entries by April 1, 2019.
Like every year there will be an exhaustive evaluation of the entries by the grand jury chaired by Ramakrishnan Ramamurthi, Chief Executive of Polycab.
This year the event will also host a radio advertising conference called On Air. In its very first edition, the conference will be a half day event consisting eminent speakers, panel discussions and an interactive fireside chat discussing the various facets of radio advertising such as: Radio keeping up with the Digital Age, Radio trends & challenges in having a proper Measuring Metric system, the Importance of Regional Radio Advertising, radio still being one of the fastest growing traditional mediums and its opportunities for Brands, Agencies, Marketers and much more.
Don’t forget to send in your entries, you still have time to be a part of one of the biggest radio advertising events.
To know more, click here: https://e4mevents.com/golden-mikes-2019/
Radio City and Radio Mirchi retain their lead in Bangalore and Kolkata respectively
Published - 07-March-2019
In Week 7 of the RAM ratings, Fever FM continued to dominate in Mumbai and Delhi, while Radio City led in Bangalore and Radio Mirchi held the top spot in Kolkata.
In Mumbai, in a universe of 12.2 million listeners, Fever FM held a 17.6 per cent share, followed by Radio Mirchi with 13 per cent share and Big FM with 12 per cent. Early morning, followed by mid-morning and morning time bands observed the highest listenership on total radio.
Fever FM was also in the leading position in Delhi with a 17.7 per cent share in a universe of 16.5 million listeners. This was followed by Radio City with 14 per cent share and Radio Mirchi with 13 per cent share. Early morning, followed by evening and night time bands observed the highest listenership on total radio.
In Bangalore, Radio City retained the lead with a 25 per cent share in a universe of 5.3 million listeners. Big FM garnered 20 per cent share, while Radio Mirchi took the third spot with a 16 per cent share. Evening, followed by mid-morning and night time band observed the highest listenership on total radio.
Radio Mirchi continues to be the leader in Kolkata with 19 per cent in a universe of 9.1 million listeners. Big FM followed with a 17 per cent share, while Fever FM held a 16 per cent share. Morning, followed by afternoon and mid-morning time bands observed the highest listenership on total radio.
For the campaign hoardings all over town approximated distances to the number of songs you could listen to before reaching a destination
Published - 06-March-2019
Time is only as quick or slow as your state of mind. Stuck in traffic, surrounded by the impatient honks of a hundred cars and the terror-inducing antics of two-wheelers in a hurry, the two minutes to the next green light may seem like an eternity. But if you are humming along to a timeless classic, the same two minutes may vanish like two seconds! Radio Mango speaks the language of music.
It is this promise they made in their tagline ‘Nattilengum Pattayi’, which, based on the context can mean ‘Music everywhere’ or ‘talk of the town.’ These two ideas were married when they launched their much lauded ‘song-distance campaign’ a few years ago.
Hoardings all over town approximated distances to the number of songs you could listen to before you got to your destination. “Our listeners – and just about anyone out on the roads – had a fun time calculating the number of songs it actually took and would often call us to tell us we were right or that the traffic had made our calculation horribly wrong. It achieved both our purposes – at least for a while, people forgot the tedium of traffic and just focused on the music. It became the talk of the town,” said Ashok KG, Head Marcom & Activation.
In 2019 ‘Song-Distance’ campaign 2.0 was launched. “We couldn’t just repeat what we had done before, despite its huge success. This time we took the help of technology to make it even more interesting. Hoardings that appeared at major junctions didn't just tell you the number of songs it will take for you to get to wherever you need to be – it calculated time-based on the state of traffic, in real time,” said Ashok.
So, the same hoarding that told you that 2 songs will get you to the nearest mall on your way home from the gym in the morning will tell you that it now takes 5 songs – at peak hours. The traffic data available with Google Maps is used here on the technology front. “This one-of-a-kind use of technology is what we offered our listeners this time around. Effective. Engaging,” added Ashok.
Before Radio Indigo, Murthy was National Marketing Head at Radio City where he had stint of almost seven years
Published - 04-March-2019
Satyanarayana Murthy, Chief Executive Officer (CEO), Radio Indigo has stepped down from his role.
Murthy joined Radio Indigo in 2016 where his mandate included designing its new growth story and implementing the overall vision of the organisation. He was also responsible for refurbishing the brand to make it relevant to the consumers and advertisers in the changed landscape.
A part of Jupiter Capital group, Radio Indigo has operations in Bangalore and Goa and it has also bracketed itself in the international music niche.
Prior to joining Radio Indigo, Murthy was National Marketing Head at Radio City where he worked for seven years.
Aside from his career in Radio, Murthy has also worked with L&T, Bharat Shell and Adlabs Films.