d2h launches new brand campaign to promote its customised offerings
Created by Lowe Lintas, d2h’s new TVC targets Hindi speaking audiences and cricket lovers
Dish TV India Limited, the world’s largest single-country DTH Company, has launched a new TVC for its d2h brand targeted at rural audiences. Many customers are missing out on their favourite entertainment programs as popular Hindi channels are no longer available on the free DTH platform. The new brand campaign is targeted at the rural and semi urban markets consumers in the Hindi heartland who were earlier enjoying popular entertainment free to air channels. The TVC highlights the discomfort caused due to withdrawal of these channels from the free DTH platform and its impact on a regular family through the eyes of a mischievous kid.
With this campaign, d2h has launched the Introductory ‘Value Combo offer with India Cricket’, an affordable new acquisition offer which is designed to acquire customers from rural & semi urban markets offering popular entertainment channels that were earlier free to air. The new acquisition offer is available at two price points, INR 1292 and INR 2033, (both excluding GST) for 3 months and 12 months respectively, including a standard definition set top box and installation. This includes India Cricket which is an advance request based add-on service, which telecasts all the three formats (ODI, T20 and Test matches) of Indian men’s cricket team matches.
Commenting on the d2h brand’s value proposition, Anil Dua, Executive Director & Group CEO, Dish TV India Limited said, “Many customers in tier-3 and tier-4 markets are currently missing out on entertainment and we are here to address their needs. To benefit these customers, we are delighted to announce attractive and innovative offerings on our d2h brand. Our new customer awareness TV campaign also underscores the continuous investment being made in the d2h brand.”
Speaking on the new offer and brand campaign, Sugato Banerji, Corporate Head – Marketing, d2h brand said, “Our new campaign is aimed at the rural Hindi speaking market. Entertainment consumption is growing in rural areas and watching television for entertainment has become an important part of their lives. The objective of this TV campaign is to create awareness amongst them, supported with extensive trade engagement and on-ground activation. The TV campaign also aims to attract existing inactive d2h customers to reactivate.”
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