“At Radio City, we do not chase hits like a new breaking song”
Rana Barua, National Head-Marketing, Radio City, explains that other channels call themselves 'Adult hit contemporary channels', while Radio City calls itself an 'AC' channel, that is, Adult Contemporary channel. In other words, City plays music that can connect with the first generation and need not necessarily be the latest hits. This is the big differentiator, he reasons.
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Published: Jul 16, 2007 9:29 AM | 1 min read
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Rana Barua, National Head-Marketing, Radio City, explains that other
channels call themselves 'Adult hit contemporary channels', while Radio City
calls itself an 'AC' channel, that is, Adult Contemporary channel. In other
words, City plays music that can connect with the first generation and need
not necessarily be the latest hits. This is the big differentiator, he
reasons.
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