92.7 BIG FM and Pantaloons presents fourth edition of Xaat Bihur Xaat Xur in Assam

The week-long celebration will be hosted by popular RJ’s Shubhankar, Sujita and Aaliya

e4m by exchange4media Staff
Updated: Apr 18, 2019 6:36 PM
Big FM

Radio network, 92.7 BIG FM, launched the 4th edition of Pantaloons Presents Xaat Bihur Xaat Xur show this Rongali Bihu a festival which showcases the rich cultural heritage of Assam. The week-long celebrations commence April 14 and shall conclude on April 20. Hosted by RJ Shubhankar, RJ Sujita and RJ Aaliya, the show will be aired between 5 pm to 7 pm with a repeat broadcast from 10 pm to 12 am. 

The festival marks the auspicious beginning of the Assamese New Year, which is celebrated by the radio network every year with a special and unique theme. To honour the true essence of the region, the theme this year is ‘let’s celebrate the evergreen music of Assam’. The show will witness popular celebrity singers including Dikshu Sarma, Deeplina Deka, Pranamika Goswami, Mantumoni Saikia, Rupam Bhyuan, Pompi Gogoi and Kallol Barthakur who will be dedicating their performances to legendary Assamese singers. 

To kick start the show, 92.7 Big FM organized a musical evening at Roodraksh Mall, Bhangagarh on 7th April with live performances by seven popular singers from Assam including Deeplina Deka, Jeena Rajkumari, Pranamika Goswami, Chayanika Bhuyan, Mayuri Saikia, Geetali Kakati and Geetanjali Das. The launch event saw them performing to soulful Assamese hits, gathering thousands of audience at the venue. Apart from the celebrities, RJ Shubhankar & RJ Sujita were seen engaging with the audience at the launch through fun interactions and games where they gave away huge gratifications including Pantaloons vouchers. 

On the occasion, spokesperson from BIG FM said, “Further extending our association with Pantaloons, we are glad to be back with the 4th edition of Xaat Bihur Xaat Xur, which is a celebration of togetherness. We, at BIG FM, have been creating and disseminating content depending on the region and keeping listeners preference in mind. This is one such festival which gives us an opportunity to connect with our listeners directly. Playing a crucial part here has been Pantaloons, who we’d also like to thank for their constant support.”

Speaking on the occasion, spokesperson from Pantaloons said, “With Bihu marking the onset of the New Year, Pantaloons brings in the festive vibe with its latest summer styles.  We are happy to be associated with Big FM for Xaat Bihur Xaat Xur, a festival which brings local communities together. What can be a better way to celebrate the festival with our audience along with BIG FM, a brand that resonates well with our philosophies and brings out the fun side of Pantaloons.” 

Pantaloons is constantly innovating designs, concepts and products by infusing the latest styles in its offerings. The summer range boasts an array of contemporary styles for men, women and kids. This New Year, Pantaloons presents Xaat Bihur Xaat Xur is also supported by partners including Roodraksh Mall, Aeromica, Prajapati Axomiya Gahana, Rang, Time8, Need advertising, Studio Heron and Aroma.  The on-air elements from the show will also simulcast on the radio station’s digital platforms, thereby bringing the performances closer to the masses and providing the required combination of audio and visual entertainment to listeners across the city. 

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