With circulation up, newspapers mull new editions

While Dainik Bhaskar is rumoured to be scaling up its presence in Delhi, Divya Himachal’s reported Baddi edition is also generating a lot of curiosity

e4m by Saif Ahmad Khan
Published: May 15, 2017 8:07 AM  | 2 min read
With circulation up, newspapers mull new editions

Having gained confidence following the unexpected growth in circulation numbers, the print industry is buzzing with rumours concerning the launch of new editions. There is speculation that Dainik Bhaskar will soon expand its presence in the National Capital Region (NCR) through an enhanced Delhi edition. An industry source told exchange4media that though Bhaskar has had a footprint in New Delhi, it was a soft launch with 18,000-odd copies.

After having increased its circulation from 38,12,599 (Jan-June 2016) to 38,13,271 copies (July-Dec 2016), Bhaskar is expected to dramatically scale up its presence in New Delhi. While sources authorized to speak to the media at Bhaskar denied any such development, exchange4media has received an input that the hiring for the upcoming edition is already underway.

When approached to address the rumours, a senior editorial functionary drew a step back claiming that he was not entitled to speak on the subject. “I cannot comment on a project, which may be under consideration,” the source said. Two weeks back on May 1, Bhaskar launched its Surat edition. DB Corp publishes 7 newspapers with 63 editions spread across 14 states. Recently, the listed print media giant received a huge jolt with the passing away of its Chairman Ramesh Chandra Agarwal.

On the other hand, far away from the heat of the national capital, Divya Himachal is planning to bring out an edition from the industrial town of Baddi in Himachal Pradesh. The town serves as the home of numerous manufacturing units of pharmaceutical companies including Cipla. Currently ruled by the Indian National Congress, Chief Minister Virbhadra Singh’s home state is slated to go to polls before the end of the year as the term of the incumbent Himachal Pradesh Legislative Assembly expires on January 8, 2018.

If the word of media watchers is to be believed, Divya Himachal’s Baddi edition will hit the newsstands before the election season. High-octane coverage of the same can enable it to gain traction during its initial days. Exchange4media had earlier reported that even Hindustan Times was initiating multiple new editions with Pune being one of the markets.     

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