IRS Q2 2019: Daily Thanthi, Malayala Manorama, Vijay Karnataka & Eenadu lead in South

South publications also bagged spots among Top 20 magazines in the country

e4m by exchange4media Staff
Updated: Aug 19, 2019 1:26 PM



Media Research Users Council (MRUC) has released Indian Readership Survey (IRS) 2019 Q2 data. Print media has seen a steady Total Readership (TR) and a slight decline in the Average Issue Readership (AIR).

Among the Top 10 Dailies in India, Daily Thanthi- the Tamil language daily bagged the fourth spot. The daily reported 24054000 as compared to 24916000 in IRS Q1 2019, there by adding 8.62 lakh readers. It also took the first spot among Tamil regional newspapers and is the only regional language among Top 10 dailies to have registered growth in AIR.

Malayala Manorama- the Malayalam daily took the7th spot among the Top 10 Dailies in India and first among the Malayalam dailies. It has also shown a growth in Total Readership. The daily reported 18091000 TR in Q2 as compared to 17480000 TR in IRS Q1 2019, there by adding 6.1 Lakh readers in TR.

Talking about their numbers, Varghese Chandy, VP-Marketing & Advertising Sales, Malayala Manorama, said, “Across languages, the Average Issue Readership is either dropping or stagnant. The growth of digital is not surprising as digital consumption is high and it’s a natural growth. I wouldn’t say that is the reason why readership is dropping. The magazine readership is also not showing any decline. Coming to Malayala Manorama, we are one of the very few newspapers in the Top 10 that have shown a growth in Total Readership in IRS 2019 Q2.”

Meanwhile, Mathrubhumi reported 13095000 TR as compared to 12841000 TR in IRS Q1 2019.

Sreyams Kumar, Joint Managing Director, Mathrubhumi, said the IRS Q2 survey result has only illustrated positive growth in print readership for both the quarters published by MRUC.

“For Mathrubhumi, it has been a holistic growth. Compared to previous quarter, our daily increased by 2.70 lakh TR, and all our periodicals like MathrubhumiYathra (travel magazine), MB Illustrated Weekly and Thozhilvartha (employment tabloid) have shown increase in both TR and AIR parameters this quarter. This is a positive sign and truly depicts the strength of print and publications in the digital world,” Kumar said.

Coming to Kannada dailies, Vijay Karnataka bagged the first spot. It reported 8081000 TR as compared to 7860000 TR in IRS Q1 2019, thereby adding 2.3 Lakh readers.

Ranjeet Kate, CEO, Metropolitan Media Co. Ltd ( that owns Vijay Karnataka), said Vijay Karnataka, the most read daily in the state, continued its upward march in the latest round of IRS 2019 Q2. The publication from The Times Group is now read by 81.4 lakh Kannadigas (TR). Vijay Karnataka has added 230,000 new readers in this round.

This rise in readership is driven by credible and contemporary content, a strong calendar of reader activities, No.1 position in the Kannada advertising market & several reader/advertiser-friendly innovations, he added.

“Our company’s youthful and vibrant compact daily Bangalore Mirror has shown a dramatic increase in readership. The Total Readership of Bangalore Mirror has increased to 7.34 lakh in 2019 Q2 from 6.10 lakh in the previous round. The 20 per cent jump in readership for Bangalore Mirror may be the highest for any English daily in the country. This stupendous performance is driven by exciting and hard-hitting Bangalore news content and a series of engaging readers’ initiatives covering subjects of local importance as well as entertainment,” Kate said further.

Among Telugu dailies, Eenadu took the first spot. However, the readership of Eenadu has declined. Sakshi bagged the second spot among Telugu regional newspapers.

“We expected a much better number for us against the backdrop of quality content, improved circulation and visibility during General and Assembly elections. We are sure of further improvement in the forthcoming rounds,” said Vinay Maheshwari, Executive Director  & CEO, Sakshi Group.

South publications also bagged spots among the Top 20 magazines in the country. Vanitha, fortnightly magazine from Malayala Manorama Group, clinched the fourth spot. Tamil weekly magazine Ananda Vikatan, Mathrubhumi Thozhilvartha, Mathrubhumi Arogya Masika, Balarama are the other magazines from South India which are among the Top 20 magazines in India.

The 2019 Q2 IRS data is a rolling average of the last two quarters of IRS 2017 (Q3+Q4) and the first two quarters of IRS 2019 (Q1+Q2). The data, which is based on a sample size of 3.6 lakh households, shows a growth in the consumption of news on digital media platforms.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.