IMC 2009: Macro environment for magazines looks the most positive in India: Aroon Purie

Delivering the keynote address at the Indian Magazine Congress (IMC) 2009 on November 5, an upbeat Aroon Purie of India Today Group said that the future was great for magazines, more so India, where the macro environment for magazines looked good. While sharing his ‘magic mantras’ for the magazine industry, Purie also exhorted the industry to talk up the journalistic talent in the country. <br> <a href= target= _blank><b>IMC 2009: stop talking about economic cycles, it is just a cycle: Chris Llewellyn</b></a> <br> <a href= target= _blank><b>IMC 2009: Look for new sectors that could take the industry further: Nishant Singhal</b></a>

e4m by Nitin Pandey
Published: Nov 6, 2009 8:00 AM  | 3 min read
IMC 2009: Macro environment for magazines looks the most positive in India: Aroon Purie

Aroon Purie, Chairman & Editor-in-Chief, India Today Group and Chairman, FIPP, delivered the keynote address on Day One of the Indian Magazine Congress (IMC) 2009. On an upbeat note Purie said that the future was great for magazines. He also shared his ‘magic mantras’ for the growth of the magazine industry.

The two-day IMC 2009 is being held in the Capital on November 5-6. Worldwide Media is the presenting sponsor, while Chitralekha and Cannon are the associate sponsors. exchange4media Group (, impact and Pitch) is the media partner.

Speaking at the Congress, Purie said that the Indian magazine had come a long way. “The magazine industry in India has been a part of the newspaper industry. It was only in the 70s and 80s that it started gaining a separate identity for itself,” he noted.

Praising the Government for liberalising magazines in 2002, Purie said, “This shows that our Information and Broadcasting Ministry is very open to ideas for the growth of the magazine industry. This led to the entry of foreign magazines in the country further leading to the growth of the industry.”

Speaking about the future of the magazine industry in India, Purie said, “The macro environment for magazines looks the most positive in India. Retail revolution will greatly increase the saliency of the magazine market.”

Commenting on how much the magazine business had been hit by the economic downturn, Purie said that last quarter of last year saw a fall of 30 per cent in the magazine industry. “Salaries were no longer sustainable in the downturn and were rationalised,” he added.

On a more positive note, he affirmed, “New launches in different genres – business, high fashion, lifestyle, technology, sports – were testimony to faith in the Indian magazine industry.”

Globally, too, the general trend was skewed towards magazines in a positive way, Purie said, while dishing out, what he called, some ‘Twitterable’ truths – 92 per cent of US adults read magazines; magazine subscriptions are on the rise; magazine launches surged 10 per cent in H1 of 2009; 75 per cent of US teens read magazine; top 25 magazines in the US reached more people that the top 25 TV shows, etc.

Magic Mantras

On the way forward, Purie shared his ‘magic mantras’ to facilitate the growth of the magazine industry:

Invest in quality content and the brand – content is the core of our business, no cutting down on editorial costs

Look for new revenues and profit streams – supplements, events, brand extensions

The future lies in delivering to multiple media platforms – Mobiles is a big grade opportunity India

Treat magazine brand as an engagement with readers

Time has come to be a frugal medium – process of cost control is a must

Tap the vast potential of India’s language market (As per IRS, of the top six magazines in India, five are in Indian languages)

Must increase cover prices to build a sustainable business model

Address the untapped potential of growth through international partnerships – great opportunities for quality international brands in India

Address opportunities of outsourcing – Get the world to start using all the talent which are here in India in non-IT work as well, such as editing, page layout, etc.

Educate potential magazine advertisers on the power of the medium – use research more and more to educate and engage the advertisers. FIPP can be a great help here On a concluding note, Purie said that time had come to talk up the industry, instead of projecting the recessionary effects. “We have great journalistic talent, a large, loyal audience, and new media, which is an opportunity and not a threat – all these make for a great future for magazines in India,” he asserted.

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BW Businessworld's latest edition explores Wealth Creation and Entrepreneurial Innovation

The issue exclusively showcases the ‘Guide to Wealth Creation’ as well as an ‘Up-close with BW Top Marketers’ along with the ‘G20 Summit Takeaways’

By e4m Staff | Sep 23, 2023 4:15 PM   |   4 min read


The latest edition of BW Businessworld, releasing on September 23, 2023 delves deep into the world of business and entrepreneurship, offering an array of thought-provoking columns, interviews, and features.

In a rapidly evolving economic landscape, where wealth creation strategies have become increasingly intricate, BW Businessworld's latest edition, 'Guide to Wealth Creation' and Upclose with BW Top Marketers along with the G20 Summit Takeaways serve as an indispensable guide.

India's Wealth Creation Saga

The latest issue of BW Businessworld explores the journeys of pioneering innovators like Sanjeev Bhikchandani and Dr. A. Velumani, as well as contemporary industry leaders like Binny Bansal and Mithun Sacheti. The narrative of wealth creation in the private sector in India is characterized by its diversity and dynamism.

As we delve into the history of Indian commerce and entrepreneurial leadership, it becomes clear that the strategies and approaches to business have undergone significant transformations which leads us to reflect on the future path for the next generation of entrepreneurs.

Moreover, this issue covers the trailblazers in the business world of not only establishing prosperous enterprises but also paving the way for fresh and more audacious exits. This includes substantial cash deals, exemplified by Mithun Sacheti's recent move with Carat Lane, as well as highly anticipated Initial Public Offerings (IPOs) which has been showcased in this issue.

This evolving storyline presents an inspiring blueprint that has the potential to turn India into a nation driven by entrepreneurship. Looking forward, the future of India's entrepreneurial landscape promises an exhilarating journey characterized by innovation, visionary leadership, and an unwavering dedication to achieving excellence.

Marketing Reset: India's Trailblazing Leaders

Moreover, this edition features an exclusive package focusing on India's most influential marketing leaders. These individuals are not only shaping the marketing landscape in India but are also at the forefront of a significant transformation. Marketing is currently undergoing a profound shift and as we call it, ‘Marketing Reset’. This transformation is being driven not only by emerging technologies but also by the evolving nature of creativity itself. The decisions made by these marketing leaders have a far-reaching impact, influencing every facet of the company's operations.

This issue narrates India’s top marketers journey, their take on marketing and the road ahead in this landscape. The marketers featured in this issue include Hardeep Brar from Kia India; Ranjivjit Singh from Hero MotoCorp; Virat Khullar from Hyundai India; Shashank Srivastava from Maruti Suzuki India; Subhranshu Singh from Tata Motors; Abbey Thomas from Volkswagen Passenger Cards India; Anuja Mishra from Honasa; Ipshita Chowdhury from Valvoline Cummins; Sumit Mathur from Paytm; Sai Narayan from Policy Bazaar; Rahul Talwar from Max Life Insurance; Ashish Mishra from ACKO; Puneeth Bekal from MasterCard; Akash Deep Batra from DBS Bank; Aparna Bhawal from KFC India & Partner Countries; Aman Gupta from boat Lifestyle; Damyant Singh Khanoria from Oppo; Sunil Narula from Panasonic Life Solutions India; Aditya Babbar from Samsung India; Prashant Jain from HP; Pooja Baid from Versuni India; Ajay Dang from UltraTech Cement; Atit Mehta from Byjus; Jyoti Kumar Bansal from Tata Power; Chandan Mukherji from Nestle India; Nitin Saini from Mondelez India; Saakshi Verma Menon from Kimberly Clark India; Gunjit Jain from Colgate - Palmolive (India); Saurabh Jain from Reckitt – South Asia; Varun Kandhari from Mars Wrigley; S. Prasanna Rai from Wipro Consumer Care & Lighting; Zoher Kapuswal from Ferrero India Brands; Ankit Desai from Hershey Company; Amedeo Aragona from Ferrero India; Gunjan Khetan from Perfetti Van Melle India Vineeth Viswambharan from Adani Wilmar; Tushar Malhotra from Bisleri; Raj Rishi Singh from MakeMyTrip; Himanshu Khanna from Raymond; Amit Tiwari from TCS; Arvind Saxena from NEC Corporation India; Amrita Thapar from Microsoft; Roshni Das from Intel Solutions & Service India; Aparna Giridhar from Swiggy; Karthi Marshan; Deepali Naair from CK Birla Group; Ajay Kakar and Debabrata Mukherjee from Coca-Cola.

Nonetheless, this issue features Deepak Chhabria, Executive Chairman, Finolex Cables sharing his insights and perspectives in the 'Last Word' column. He discusses the company's growth strategy, upcoming opportunities, and much more.

Click here to read the entire story of BW Businessworld

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HT Media ad revenue sees 12% uptick in FY23

PAT margin decreased to 13.6% in FY 2022-23

By e4m Staff | Sep 22, 2023 8:24 AM   |   3 min read

HT Media

HT Media's revenue from operations rose by 14.0% to Rs 1,711 crore in FY 2022-23, as compared to Rs 1,500 crore in FY 2021-22, according to the company's annual report. Total income for FY23 grew to Rs 1862 crore from Rs1677 crore.

The company's revenue from the sale of newspapers for the year FY 2022-23 grew by 17.53% to Rs 236.41 crore against Rs 201.15 crore in FY22. Advertisement revenue for the financial year increased by 12% to Rs 1,064.83 crore against Rs 949.32 crore.

Revenue from airtime sales grew to Rs 140.82 crore in FY23 from Rs 99.68 crore in FY22. Meanwhile, income from digital services stood at Rs 132.21 crore against Rs 131.73 and job work revenue and commission income was Rs 42.13 crore against Rs 32.55 crore.

The company's EBITDA margin decreased to 0.7% in FY 2022-23 from 12.2% in FY 2021-22, according to the annual report for FY 23. The company said that this decline was led by higher newsprint costs along with new business investments in the fiscal year.

Subsequently, PAT margin decreased to 13.6% in FY 2022-23 from 1.3% in FY 2021-22. The company reported a loss of Rs 251.75 crore against a profit of Rs 18.99 crore.
In the annual report, Shobhana Bhartia, Chairperson and Editorial Director of HT Media said that over the course of the last financial year, HT Media witnessed growth in revenue, marking a significant recovery from two challenging years of the pandemic and the consequent industry-wide slowdown.

"During the year, our businesses showed resilience in the face of geopolitical strife, broken supply lines, increased raw material costs, and a relatively subdued festive season on the back of sluggish retail spending. Nonetheless, we ended the year on a positive note with top-line growth in our key businesses and a relative softening of input cost inflation, especially in the second half of the year."

She added that while the group's emphasis on journalistic principles and quality content remains steadfast, HT Media continue to constantly find ways to grow readership (across platforms) and be the voice of the common man.

"As part of our effort to reach a wider audience, our focus has shifted to 'phygital', combining physical and digital approaches for thought leadership events, consumer outreach and enhanced user experience."

She added that the group's radio business also experienced robust growth, mostly on account of the sustained strength of the FCT (Free Commercial Time) and non-FCT performance both of which have seen an upswing post-pandemic. The social media presence and relevance of radio brands led by Radio Fever and Punjabi Fever has grown and they dominate the metro city landscape in regions where they operate.

The company's digital businesses continue to show growth promise with Mosaic reinforcing its position among prominent enterprise tech-led business investment intelligence platforms for both individuals and corporates.

According to her, the Indian OTT space is one of the fastest-growing segments of the Media and entertainment industry. "To tap into this emerging opportunity, we launched, a platform that aggregates OTT content with a focus on choice, convenience, personalisation and affordability.
"In the ongoing financial year, our focus remains on sustaining our growth trajectory from the previous year as we manoeuvre through the overarching macroeconomic conditions and the evolving media ecosystem. It is an approach that is rooted in our long-standing journalistic values, that is cognizant of the emerging opportunities, and which understands the changing needs of both our readers and advertisers."

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DB Corp ad revenue up 25% in FY23 

The group’s total revenue has increased by 21%; circulation revenue by 1.5% 

By Sonam Saini | Sep 21, 2023 8:25 AM   |   5 min read


DB Corp Ltd has reported an increase of 21% in total revenue to Rs 2168.2 crore for the financial year 2022-23 against Rs 1788.5 crore for the fiscal ended 2021-22. As compared to the fiscal 2020-21, FY23 reported a growth of 42%. 

According to the 2023 annual report, the group's advertising revenue for FY23 grew 25% to Rs 1482.7 crore against Rs 1182.7 crore in the previous fiscal. The advertising revenue for the FY 2020-21 stood at Rs 1008.4 crore. The company’s circulation revenue for the financial year 2022-23 saw an increase of 1.51% to Rs Rs 462.7 crore against Rs 455.8 crore. The circulation revenue of the company in FY 2020-21 stood at Rs 418.6 crore. The company’s PAT grew 19%  for the FY23 to Rs 169.1 crore against Rs 142.6 crore in FY22. 

Sudhir Agarwal, Managing Director, DB Corp highlighted that the group businesses performed well on all parameters. He said that the company's EBITDA had gone up 12% to Rs 3,611 million (Rs 361.1 crore) in the backdrop of investments in the company's digital business as well as steep newsprint prices for a large part of the year. 

“We took proactive measures in response to the pandemic’s impact, and the cost optimisation actions we adopted are now firmly embedded in our ongoing business practices. By maintaining a steadfast focus on cost management, we aim to fortify our earnings to ensure resilience even in challenging circumstances,” Agarwal said. 

He also mentioned that the Dainik Bhaskar Group has remained resilient and patient to tide over the challenges while retaining strategic focus to become future-ready with continued emphasis on being reader-centric. “We are strong believers that through timely and widespread dissemination of relevant and hyper-local information, we empower millions, and this helps in accelerating our readership growth.” He also highlighted that the company's debt-free balance sheet ensures financial stability during these difficult times.  

According to Agarwal, due to the editorial strategies of Dainik Bhaskar and its market dominance, advertising revenues have increased significantly across the board, especially with print continuing to be the centre point of advertisers for both traditional and new age to run their hyperlocal marketing campaigns. 

He added, “We are seeing this trend continue and we are happy to report that we closed the financial year on a good revenue run-rate. We are encouraged by the performance of our radio division as well as the increasing digital presence, as we work to develop our content and enhance our omni-channel platform to give information that is accurate, concise, and useful.”

Agarwal also stated that while CY2021 was severely impacted by Covid-19 and attendant restrictions, CY2022 began with geo-political tensions. However, the Print Sector continued the path of recovery despite these challenges. What is particularly heartening was that while advertising in Hindi and regional language publications recovered to around 90% whereas English newspapers advertising recovered to only 71% of pre-COVID-19 levels, according to a report by FICCI-EY, underscoring the strength of the markets that DB Corp operate in. The print media industry is on a strong recovery path as the ad space per publication in CY2022 grew by 16% compared to CY2021, according to a report by Adex India, he said.

Agarwal said Indian language print media have not only made a strong comeback but are demonstrating strong growth over new-age media segments.

“The growth in Tier-II and III markets has further driven the growth in the Print segment and as the clear market leader, the Dainik Bhaskar Group has been a strong beneficiary of this shift as it offers clear advantages to the advertisers and as a result the Group recorded ~25% growth in advertising revenues in FY23 over the previous year.”

Speaking on circulation strategy, he said Dainik Bhaskar’s long-term efforts to extend its leadership by increasing readership continue to yield benefits. “We rolled out several initiatives for our readers and trade partners to drive more reader acquisitions. Our teams continue to deepen our market presence and increase our circulation by taking several initiatives with trade partners as well as readers. Ongoing campaigns such as Personal Contact Campaign (PCC), One Nation One Number (ONON) helpline for bookings, Rebooking Drives in some newer markets such as Maharashtra, Bihar, Jharkhand and Punjab are all yielding results.  “

“This dominant position has also allowed us to take nominal increases in our cover price in some markets during the year with headroom for more,” he added. 

Speaking on the radio business, he said the Retail / local advertisers’ share of ad volumes increased 10% over CY2021 to reach 49% of total ad volumes in CY2022. Gujarat, Maharashtra and Uttar Pradesh had the highest ad volumes. “At the Dainik Bhaskar Group, MY FM continues to connect with audiences and augment listeners' engagement activities through innovative content creation. This was demonstrated in the strong 20% growth in revenues and an almost ~30% increase in operating profits. We continue to believe that this business has strong potential.”

According to Agarwal, on the digital business for the past three years, the group has put in renewed focus on strengthening our digital business as it looks to create an omni-channel mechanism to reach its readers. “Our ability to innovate clearly puts us ahead of the competition and with a highly personalised product experience.” 


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Reliance Entertainment joins hands with Mid-Day

This collaboration is expected to yield a variety of content across mediums, including films, web series and documentaries

By e4m Staff | Sep 20, 2023 12:01 PM   |   2 min read


Reliance Entertainment and Mid-Day Infomedia Limited (100% owned subsidiary of Jagran Prakashan Limited) have joined forces. This innovative partnership aims to leverage the strengths of both entities to create captivating content inspired by real-life stories.

The collaboration between Reliance Entertainment and Jagran Prakashan Limited (through its 100% owned subsidiary Mid-Day Infomedia Ltd.) marks a significant step towards enhancing the quality and diversity of content available to audiences across various platforms. Through this collaboration, the two industry leaders will combine their expertise and resources to bring to life an array of compelling narratives drawn from the rich tapestry of human experiences.

Chhitra Subramaniam, Sr. Vice President, Creative & Production, Reliance Entertainment, expressed her enthusiasm about the partnership, stating, "We are thrilled to join forces with Jagran Group, a venerable institution in Indian media. This collaboration reflects our shared commitment to delivering impactful and engaging content to audiences. By blending Reliance Entertainment's creative & producing prowess with Jagran Group’s deep-rooted understanding of real-life stories, we aim to create content that resonates deeply with people from all walks of life."

Shailesh Gupta, Director of Mid-Day Infomedia Limited and Whole-Time Director of Jagran Prakashan Limited, also shared his perspective on the collaboration, stating, "Our collaboration with Reliance Entertainment aligns seamlessly with our mission to connect with audiences on a profound level through meaningful narratives. The power of storytelling is immense, and together, we can harness this power to bring stories that inspire, inform, and entertain."

This collaboration is expected to yield a plethora of content across various mediums, including films, web series, documentaries, etc.

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‘No pretence at all of a critical analysis: Malini Parthasarathy criticizes The Hindu

“Becoming a brazen apologist for the hate propaganda spread by @arivalayam (DMK),” Parthasarathy wrote in a tweet

By e4m Desk | Sep 11, 2023 3:08 PM   |   2 min read

Malini Parthasarathy
Months after resigning as The Hindu chairperson over a possible difference with the Board, Malini Parthasarathy has yet again hit out at the publication accusing the newspaper of “becoming a brazen apologist for the hate propaganda spread by @arivalayam (DMK).”

“As a major stakeholder in The Hindu Group, yet rendered powerless as of now, am deeply disappointed by @the_hindu becoming a brazen apologist for the hate propaganda spread by @arivalayam. Today’s piece is another case in point. “At a time when regional parties need ideological clarity, Mr. Udhayanidhi seems to be retaining in him the vestige of the core values of the Dravidian movement, though it often backfires. He does not seem to be intimidated by the criticisms. However, whether he will remain the Athiveeran of Maamannan, who vent his anger on injustice, or make compromises is to be seen.”

“No pretence at all of a critical analysis here as required by good journalism!,” she mentioned. LLLLLL


In June 2023, Parthasarathy resigned as The Hindu Chairperson. At the time of her resignation, Parthasarathy had hinted at differences with the Board, Parthasarathy, in a LinkedIn post said, “My term as Chairperson of The Hindu Group Publishing ends. However, I have also resigned from the Board of the THGPPL as I find the space and scope for my editorial views shrinking. My entire endeavour as Chairperson and Director, Editorial Strategy was to ensure that The Hindu Group revives its legacy of fair and unbiased reporting.”

Malini had two stints as Executive Editor of The Hindu. Her last stint was from 2015 to 2016.



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Ads and festivities: Celebratory time for print industry?

With Q3 of 2023-24 just around the corner, advertisers are waiting to go all out with their festive deals and discounts. Here's what the print media players expect from this festive season

By Chehneet Kaur | Sep 11, 2023 9:13 AM   |   4 min read

print industry

As the season of festivities closes in, every advertiser is optimistic about their ad spends, especially in the print sector, which has bounced back spectacularly after the Covid lull. Print promises to be a lucrative medium for advertisers during this period.

Taking a look back at TAM AdEx numbers, during the festive season of 2022, ads with festive themes of Diwali topped the advertising category list with a 45 per cent share, followed by Navratri/Durga Puja and Independence Day with a 12 per cent share each. 

Similar to previous years, there is an anticipated significant increase in large-format advertising this year. Clients are expected to witness substantial outcomes through impactful advertising campaigns.

Subramanian Swaminathan, Senior Vice President- Response, BCCL shared, “Advertising during the festive season accounts for a sizable portion of total advertising spends for the industry. Focus on large format advertising like Innovations, Gatefolds, Jackets, and Full Pages, which deliver impact and give brands visibility and recall.”

Newspapers are the only advertising medium where advertising is not seen as intrusive but as a part of the content, said Satyajit Sengupta, Chief Corporate Sales and Marketing Officer, Dainik Bhaskar. "Readers actually look forward to their newspapers becoming thicker as the festive season approaches."

During the past festive seasons, the retail, durable goods, electronics, and jewellery sectors consistently allocated substantial budgets for advertising throughout the festive month. Additionally, the BFSI sector has remained robust in its festive promotions, capitalising on the optimistic retail sentiment.

The BCCL executive shared, “While conventional festive categories such as e-commerce, clothing, F&B etc. will be on print, focus on other categories like furnishing/home renovation/improvement, media/OTT, local retail is expected to be aggressive.”

On the regional front, Onam was recently celebrated and consumers looked forward to offers and discounts from their favourite brands and at their preferred retail outlets.

Newspapers uniquely offer large format advertising along with the opportunity for consumers to pause and go through the content with ease. Newspaper advertising is hence very effective during the festival sales push by brands and advertisers, according to Varghese Chandy, Vice President of Marketing and Advertising Sales, Corporate Publicity at Malayala Manorama. 

The ad space increases by a huge margin during the last quarter of the year, making more space for full-page advertisements. For Malayala Manorama, it goes up by about 70-80 per cent as compared to a normal month. 

Swaminathan said, “Last year, we witnessed seven per cent volume growth in the festive period compared with the previous year. Also, festive 2022 saw 39 per cent volume growth compared to Q1.”

But in the world of pages and columns, there exist challenges too. BCCL observed there has been pressure on certain emerging categories that are PE-funded. This could be a challenge and will need to replace some of these erstwhile high-spenders through other verticals. 

Another point to focus on is that print is a medium where inventory is limited and hence inventory management becomes a bit of a challenge, Chandy shared. It requires immense planning and management to ensure that advertiser needs are met within the space available and on the days when advertisers expect the best impact for their message.

Jagran Media’s Director Shailesh Gupta noticed that there are more advertisers and less passivation in an industry like print as of now. Nevertheless, advertisers have been realising the importance of print and are looking forward to investing their ad spends on a medium that is again picking up pace. 

Readers have continued to display engagement with the medium and the sustained recovery indicates the "enduring popularity of print media in India" and also the advantages it possesses, like the ability to provide original and credible content and sticky reading habits. Festivals often provide people with some extra leisure time, especially during public holidays or extended weekends which can lead to an increase in print readership, highlighted Swaminathan.

Print media enables businesses to connect with a diverse audience, leverage the cultural and emotional significance of festivals, and promote their products and services in a visually appealing and targeted manner.

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Ajit Ninan didn't make cartoons, cartoons made him: Neelabh Banerjee

Banerjee is the National Creative Director at Reliance Industries Limited

By e4m Desk | Sep 9, 2023 11:11 AM   |   3 min read

I grew up on Ajit Ninan cartoons. His works were my companions from school to college. The humour was simple and action-oriented.
Later, when he and I became colleagues, he told me that the power of cartoons lies in the drawing, the connect is best done without reading the caption. 
I first met Ajit Bhai at the India Today office. My brother Jayanto and he were colleagues. India Today used to bring out this beautiful magazine called Target and Ajit's famous character Detective Moochwala was a star attraction. Inspired, Jayanto and I started our own comic series Ghardhab Das for Target. Moochwala and Ghardhab Das continued for many years before winds of change set all three of us in different directions. Ajit Bhai joined Outlook magazine, Jayanto remained with Target and I was in The Times of India.
When Ajit bhai joined The Times of India, another chapter began. We would create cartoons, illustrations, and everything under the deep blue sky.
Those were fun years, Ajit bhai as an elder used to always be by my side. He would often help sell some of my notorious ideas to the Editors. He had a knack for seeing politicians' faces in objects and animals -- politicians would transform from train engines to toads! What we see ordinarily and what they are.
Ajit bhai was one for details. He jokingly told me once- if he wasn't a cartoonist he would have been an engineer doing technical drawings. I too try to do detailed drawings of objects appearing in my cartoon, true to the original reference.
Both of us used to draw with the right hand ... but he always used to point out right hand gets the credit but it is the left hand without which drawing on paper is impossible. Just try it and you will see! 
In our family and friend circle, there was a label called Ninan Jokes, some highly unprintable. One of the tame ones was: We don't need to draw caricatures of most politicians, just Xerox them and a cartoon will pop up. 
I still remember advice he used to give me as a senior cartoonist and elder brother-- He was all for the power of thought and cartoon ideas and spending more time with myself and my thoughts... His life was his cartoons and he used to live in them... somewhere the line I use to describe myself and my work -- I don't make cartoons, cartoons make me is rooted in learnings from Ajit Ninan.
Go ahead Ninan Saab, fill Heaven with more laughter!!   
(The writer is National Creative Director, Reliance Industries Limited)

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