As we bid adieu to 2019, it’s time to take a look at some of the stories on exchange4media that caught the attention of the advertising and marketing industry, created an impact and emerged as some of the most-read ones on the platform.
As we get set for a new decade, here are some of the interesting stories for you.
With 1.2 billion impressions, #PMModiOnDiscovery takes Twitter by storm
The news of Prime Minister Narendra Modi’s upcoming debut on Discovery’s iconic and hugely popular franchise Man vs Wild took the social media by storm. What started with a tweet by survivalist and adventurer Bear Grylls announcing the Discovery Exclusive ‘Man Vs Wild with Bear Grylls and PM Modi’ with the hashtag #PMModiOnDiscovery, soon turned into a Twitter storm.
Not selling whoppers to help McDonald's cause: Is it a king-sized win for Burger King?
Burger King won the internet and hearts of people with a hearty and spirited gesture. The fast food chain did not sell whoppers in Argentina for an entire day to divert burger craving customers to McDonald's instead, so that the latter could raise more money for children fighting cancer. McDonald's had pledged all sales for that day towards the fund, and Burger King did their bit to ensure the initiative was a success.
Fevicol unveils new campaign to celebrate 60 years of operations
To celebrate 60 years of operations, Fevicol unveiled a new campaign capturing its bonding qualities. Conceptualised by Ogilvy, Pidilite’s creative agency partner for over three decades, the new TV film highlighted Fevicol’s journey over the years in its typical human and humorous fashion.
Is the Indian media in its worst-ever phase of layoffs & shutdowns?
In the wake of the financial slowdown, newsrooms across media houses were seeing layoffs and downsizing. Journalists across print, television and digital media were being given the pink slip. Many said this was the worst phase of job losses in the business of news, ever since the global slowdown hit the Indian economy between 2012 and 2013.
Sanjay Gupta joins Google as Country Manager & Vice President of Sales & Operations, India
Sanjay Gupta stepped down as Country Manager, Star & Disney India in November. Gupta joined Google as its new Country Manager and Vice President of Sales and Operations for India. He will contribute to Google’s ongoing efforts to expand the internet ecosystem in the country, driving Internet adoption among consumers and businesses and accelerating innovation. Gupta will take on the role early next year and will be based out of Mumbai working closely with the teams based in Gurgaon, Hyderabad and Bangalore.
Vivo Row: Agency heads back Ogilvy, say it’s high time industry took stand to protect idea
How often do you see top honchos from the creative world echoing the same sentiment? Plagiarism and idea shopping by clients have always been spoken about in hush-hush tones within the industry, with very rare cases coming into the limelight. But with Ogilvy’s move to Bombay High Court over a Vivo advertisement and the court ruling that the commercial, made by Dentsu Impact, was in fact very similar to the proposal sent by Ogilvy to Vivo for the very same ad, the matter came out of agency boardrooms into the open.
Ad with errors: An expensive mistake for Uber India?
A print spot by ride-hailing company Uber India was trolled on Twitter for its erroneous copy. The ads with glaring errors were published on the front page of leading dailies like Times of India, Hindustan Times, etc in editions like Mumbai, Delhi, Gujarat, among others. The print ads were rolled out by the brand to put the spotlight on its inter-city service offerings.
Prasanth Kumar appointed new GroupM CEO as Sam Singh moves on to TikTok parent company
In May, Prasanth Kumar took over as the new CEO of GroupM. Sameer Singh (Sam Singh) quit from his position as CEO at GroupM to join ByteDance the company that owns TikTok. Singh will leave GroupM at the end of June. Kumar will take up the CEO role with immediate effect.
Raj Nayak launches new company House Of Cheer - Content, Curate and Consult
This September, Raj Nayak, the former COO of Viacom 18, launched a new company called House Of Cheer with the tagline - Create, Curate and Consult. He made the announcement on Twitter.
Veteran DD News anchor Neelum Sharma no more
Veteran TV anchor and well known face of Doordarshan (DD) News, Neelum Sharma passed away in August. She was associated with DD for over two decades.
This list is not in any particular order but are among our most read stories of the year.
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