PK appointed new GroupM CEO as Sam Singh moves on to TikTok parent company

Sameer Singh quits from his position of CEO at GroupM to join TikTok. Prasanth Kumar presently serving as the COO, South Asia will be taking over as the new CEO

e4m by exchange4media Staff
Updated: May 21, 2019 3:42 PM  | 4 min read

Sameer Singh (Sam Singh) has quit from his position as CEO at GroupM to join ByteDance the company that owns TikTok. Prasanth Kumar who is presently serving as the COO, South Asia will be taking over as the new CEO. Singh will leave GroupM at the end of June. Kumar will take up the CEO role with immediate effect.

Excited about the new role Prasanth Kumar said, “I am humbled at the opportunity to take on the CEO role for GroupM in one of the most dynamic and fastest-growing markets in the world. When it comes to advertising and media, India has made its mark on the global stage and success with our consumers is of vital importance to some of the world’s biggest advertisers. It’s been thrilling to be with GroupM as we’ve led the way and there is much more to come.”

As COO, Kumar was responsible for ensuring client expectations are reliably met by continuously improving processes. In his role as COO Kumar was guiding and leading the teams across OpCos, Trading, and Specialised Units.

It was only in May 2018, GroupM announced the appointment of Singh as CEO of its South Asia operations. Singh was leading the continued development of GroupM’s data-centric enablement for its agencies Based out of Delhi (Gurugram), Sam Singh reported to CVL Srinivas, country manager, WPP India, and Mark Patterson, CEO GroupM Asia Pacific.

Sam Singh joined GroupM from Google India where he was Director- Sales, responsible for the agency business. In the last 25 years in the industry, Singh has worked across markers like India, China, UK, USA, and the Middle East. An alumnus of IIM Calcutta Sam has worked in various roles across brands like at Gillette, P&G, GSK, and Google.

Mark Patterson CEO GroupM Asia Pacific said, “PK has performed to the highest levels for fifteen years in GroupM and agency leadership roles. He is uniquely and perfectly positioned to take on the CEO role, working closely with myself and CVL Srinivas (our WPP Country Manager), our local leadership team, clients and media partners. We have ambitious plans to continue to leading growth in the market as we help our clients fulfil their ambitions. It’s an exciting time for India, and the region and the future are bright. PK has been very much a part of our success to date and will be in the years to come in his new role. I’d like to thank Sam for his hard work and leadership and wish him all the best in his new role. No doubt, we will work closely with him and his new team in the future,” Patterson added.

Appreciating Kumar's contribution to the group, CVL Srinivas said, “PK has contributed immensely to the success of GroupM in India and South Asia through the various roles he has enjoyed since joining us back in 2004. His passion for the business, never say die attitude and a strong commitment to our clients and partners have earned him a great deal of respect across the board. I have enjoyed working with him and am excited to see him lead GroupM South Asia. I’d like to thank Sam for his leadership and wish him the very best”.

To ensure a smooth transition, Kumar and Singh will be closely working together. Talking of the development Singh said, “Heartiest congratulations to PK on his promotion. It has been an absolute privilege working with GroupM this last one year. The friends that I have made, are friends for life. First hand I’ve seen the excellence and passion that the GroupM people bring to work every day; and the bonds that they have with their clients and the passion for their brands. I wish GroupM all the success.”

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