sam-singh
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Content is undoubtedly the king but while there is UGC that generates a lot of interest among users, there are also marketing tools that help in accelerating the reach of these campaigns

Tasmayee Laha Roy Jun 15, 2020 9:15 AM

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Short format, native content and the ability to influence and co-create are the pillars of new-age audience engagement, according to Singh, VP Monetisation (India), TikTok Ads

exchange4media Staff Jan 24, 2020 8:32 AM

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Sameer Singh quits from his position of CEO at GroupM to join TikTok. Prasanth Kumar presently serving as the COO, South Asia will be taking over as the new CEO

exchange4media Staff May 21, 2019 3:42 PM

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GroupM South Asia has restructured its leadership and has named Tushar Vyas as President Growth and Transformation

exchange4media Staff Jan 25, 2019 10:55 AM

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Sam Singh, Shashi Sinha, Ashish Bhasin and Anita Nayyar share insights on what 2019 will look like

exchange4media Staff Jan 15, 2019 8:23 AM

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HomeLane.com rebrands with new tagline, ‘Interiors Made Easy’, to strengthen brand identity

exchange4media Staff Jan 3, 2019 3:39 PM

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Mausumi has over 25 years of experience in the field of media, entertainment and advertising

exchange4media Staff Sep 14, 2018 5:58 PM

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In a fireside chat, Sam Singh says media agencies are at that wonderful intersection for brands, consumers, media and technology

Christina Moniz Sep 5, 2018 8:57 AM