Happy Birthday Raktim Das: Journey of a media veteran

Raktim Das, Chief Growth Officer - Broadcast and Digital - TV9 Network, has been shaping media houses for two decades

by e4m Staff
Published: Sep 1, 2025 11:08 AM | 2 min read

Today marks the birthday of Raktim Das, a media veteran whose career has been defined by a rare ability to bridge tradition and innovation in India’s media landscape. Over the past two decades, he has left his imprint on some of the country’s most influential media houses, shaping both their creative vision and business strategies.

Das began his journey with the India Today Group, where he helped pioneer branded content as a serious business practice, well before it became industry standard. He contributed significantly to making Business Today India’s a top notch business magazine and later steered the revival of Zee Business during a crucial phase of its growth. In his second innings with Zee, he set up the Zee Innovation Studio, a hub of experimentation and fresh ideas that expanded the company’s creative footprint.

Today, as Chief Growth Officer for Broadcast and Digital at TV9 Network, Das drives growth across television and digital platforms, bringing together content strategy, ad sales, branded content, and new IP creation under one vision. His leadership has been central to building industry-first initiatives, creating award-winning properties, and reimagining how audiences and brands engage with media.

He holds the P&L responsibility of Digital Business at TV9 Network. Earlier in his career he is credited with scripting and leading the turnaround success story of Zee Business during 2008-10. Later, during his second stint with ZEE, he is credited with making ZEE Innovation Studio the best in business during his tenure.

His career also includes bringing global brands to Indian readers and viewers. From Harvard Business Review South Asia and TIME Magazine to Scientific American and Men’s Health, Raktim has been instrumental in launching and growing international media titles in India, blending global standards with local sensibilities.

On this day, we celebrate not just his professional achievements but also his role as an innovator who has consistently seen the future of media before others did.