Madison Media appoints Shan Jain as Chief Strategy Officer

Her previous stint was with Publicis as Managing Partner - Business Transformation Practice

e4m by exchange4media Staff
Updated: Aug 1, 2018 8:50 AM

Madison Media has appointed Shan Jain as its Chief Strategy Officer. She will perform a national role, based out of New Delhi. Her previous stint was with Publicis as Managing Partner - Business Transformation Practice.

A Mathematics (Hons) graduate with a Masters in Operations Research from St Stephens College, Jain comes with more than 25 years of experience across Media, Account Planning, Strategy and Account Management and has also previously worked with Mindshare, RK Swamy BBDO, The Media Edge, FCB Ulka, Lowe, McCann and Ogilvy. Some of the key clients she has led and contributed to are Unilever Personal Care, Unilever Foods and Beverage, GSK, Nestle, Sun Pharma, ITC, Maruti and Gillette.

Jain’s strength lies in capturing consumer insights, converting them to action, which are data-driven and human-centric. She has to her credit multiple awards including Festival of Media Global, Festival of Media Asia and Spikes.

Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH, said, “We are excited to have Shan join us as CSO. She is just the right person to help Clients navigate their way through a complex media environment that straddles legacy media with digital and manage the realm of data and technology.”

Jain said, “We are in the beginning of the 4th revolution. Industry 4.0 is altering the way in which people live, work, and connect with one another unlike any other revolution before it. These are times of exponential change, fuelled by the way people are connected almost 24x7. Change is occurring in every industry and this is creating a seismic shift in the lives of consumers and businesses alike. Marketers need a new model for success. My endeavour will be to craft frameworks and processes that enable short and long term strategies for Change and Transformation to cater to this connected- consumer times.”

Madison Media Group has been handling media planning and buying for blue chip clients including Godrej, Titan, Asian Paints, Viacom 18, UBER, BJP, TVS, Raymond, Pidilite, Ceat, Piramal Healthcare, Domino’s, McDonald’s Gaana.com, Timesjobs.com, Tata Salt, Acer, Crompton, Indian Oil, Enamor Lingerie, Snapdeal, McDonald’s, Gowardhan Dairy, Café Coffee Day and many others. Madison Media, is part of Madison World, which through its 11 companies served as many as 550 advertisers last year.

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