ABP News launches campaign ‘Rating Mein Setting Nahin’

In the campaign, ABP News says news channels have been resorting to unfair practices, but despite that it continues to be one of the leading news channels 

by exchange4media Staff
Published - Jun 14, 2019 8:45 AM Updated: Jun 14, 2019 8:45 AM
ABP News

With the ongoing dispute between the broadcasters, Telecom Disputes Settlement and Appellate Tribunal (TDSAT) and BARC India, ABP News has come up with a befitting campaign called ‘Rating Mein Setting Nahin’.

 

The campaign says: “When it comes to viewership ratings, News Channels are resorting to all kinds of unfair practices. In spite of this, we are proud to share that ABP News continues to be one of the leading news channels. Whether it’s the exit poll or counting day, state election or general election, our ratings have time and again, proven that the faith of viewers in ABP News is unshakeable.”   

 

Avinash Pandey, CEO, ABP News Network in the past has also shared his dismay with BARC’s calculation of ratings with exchange4media. He had stated, “This is a direct assault on the freedom of press. There are media companies whose pockets are deep and there are some whose parent companies also run cable companies. It is unfair that they get to control what people watch. Investing in landing pages is a marketing activity that media companies can take up. But then, BARC shouldn’t consider numbers of landing pages for defining ratings. This move will not just hurt broadcasters but the overall industry in the long run.”

 

Following TDSAT’s May 31 ruling on landing page, BARC had included unfiltered outlier’s data from landing page for its ratings data for Week 22. However, the ratings body has reverted to its earlier practice of filtering out landing page data for its Week 23 ratings data. According to BARC India, this was done following representations received from various stakeholders.

 

A statement issued by BARC India saying, that it can no longer identify landing pages. “It has been identifying reach outliers. This practise is followed for all channels but the impact is more pronounced for smaller viewership channels like English news, business news and not for genres like Hindi GEC etc.

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