What are marketers expecting from Modi 2.0?

As the Modi-led BJP government comes to power for a second term, marketers look forward to stability, growth and stronger policies to bolster the industry

by exchange4media Staff
Published - May 28, 2019 8:50 AM Updated: May 28, 2019 8:50 AM
Prime Minister Modi

The Narendra Modi led Bharatiya Janata Party (BJP) has won the Indian General Election 2019 with a sweeping victory of 300-plus seats in the Lok Sabha, surpassing the results of 2014 Election. In the last two years, the NDA government took many strong decisions such as demonetization and the implementation of the Goods and Services Tax (GST). Such steps impacted the growth rate of the market in many ways. As the Modi Government comes into power for a second term, we did a quick look at what marketers are expecting from the government, and which policies they feel need to be implemented.

Gautam Sinha, CEO - Times Internet

“We are hopeful the current government will continue with its progressive policies in the technology and startup sectors. The Indian startup sector has seen a considerable boost in the past five years and is now calling for bolder reforms. Clearer policy directions and enhanced ease of doing business will help establish a healthier ecosystem for large-scale businesses as well as tech entrepreneurs.”  

Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective

"The return of Modi is the best option we could have asked for as far as the economy and the ad industry are concerned. While the government made some seriously bad economic decisions the last time around, there was some significant structural progress too. The more important point is that there's no better alternative on the economy front. The most urgent crisis we will face, however, that no one seems to have the answer to is how we're going to create 200 million jobs over the next ten years."

Armand Poonawala, Founder & CEO, Pronounced 'At'

"The positive effect is definitely stability that results in more money being pumped into Indian markets in general. On the downside, I’m not expecting any policies from this government that will actually make any significant positive difference on the ground level for startups."

Gaurav Sarin, Business Head -CricPlay 

“India’s Media & Entertainment sector is at an inflection point, buoyed by rapid 4G penetration and the emergence of newer advertising platforms for the country’s marketers to experiment with. Most brands have increased their ad spends in the ongoing quarter owing to the fervor of the 2019 General Elections and the ICC Cricket World Cup. This euphoria can solely be sustained by increased consumer spending and higher investor confidence in our country, things that should be leading the incumbent government’s mandate. A greater influx of capital along with faster reforms and legislation in the digital ecosystem will encourage more brands to invest a larger share of their budget on marketing and advertising.”

Meghana Narayan and Shauravi Malik, Co-founders, Slurrp Farm

In the next 5 years, it would be nice to see India with super strong credentials in areas related to economy, culture, agriculture, food, technology and ecology, etc. Small and Medium Enterprises should be encouraged to be at the forefront of product innovation by reviving traditional grains, such as millets. The comeback of millets is significant when considered in tandem with growing concerns about food security and sustainability. Their renewed relevance is especially important in countries like India, where they can aid the monumental task of feeding an ever-growing population and address concerns of malnutrition, recurrent drought, and sustainable food traditions.

 Harkirat Singh, Managing Director, Woodland

We need consistency and people who understand the need of the industry. This term will be much better because all the experimentation which have been done. GST disrupted the market but I believe it’s very good for the market because of the uniformity. A stable government is good for everybody. In business, we don’t need many changes.

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