Socia Media Influencers?blur=25

Experts believe that unlike celebrities, these influencers are giving brands a greater reach at affordable rates

Shreshtha Verma Aug 12, 2019 8:43 AM

Harkirat Singh?blur=25

Harkirat Singh, Managing Director, Woodland, says the brand is focussed on keeping its brand message aligned with the product line that caters to the outdoor enthusiast

Dolly Mahayan Jun 4, 2019 9:09 AM

Prime Minister Modi?blur=25

As the Modi-led BJP government comes to power for a second term, marketers look forward to stability, growth and stronger policies to bolster the industry

exchange4media Staff May 28, 2019 8:50 AM

LinTeractive wins Woodland's digital business?blur=25

As part of the association, LinTeractive would be handling online community management, web development, content development, and media duties for Woodland

exchange4media Staff Oct 13, 2014 8:39 AM

Woodland launched first digital magazine 'Explore More' in outdoor adventure space?blur=25

A quarterly magazine, "Woodland Explore More", is available on both iOS and Android platforms

exchange4media Staff Sep 4, 2014 4:32 PM

The use of new technologies for OOH is still missing in India: Harkirat Singh?blur=25

Taking a cue from other countries, we need to see more integration of innovative technologies with OOH campaigns, says Harkirat Singh, MD, Woodland India

Abhinn Shreshtha Jun 11, 2014 8:13 AM

25-30% of our budget is used on digital: Harkirat Singh?blur=25

The MD, Woodland India explains the importance of digital in the company's media mix, the focus on innovation, mobile as the channel to connect with the digitally savvy consumers & the company's future plans in the digital space

Simran Sabherwal Mar 24, 2014 7:02 AM

Woodland bullish on social media to engage youth?blur=25

The brand has embarked on the 'Woodland - Adventurer Wanted' campaign to bring adventure lovers together. It has earmarked about 25% to 30% of its budget for the digital medium

Deepa Balasubramanian Sep 18, 2013 8:48 AM

Woodland spreading its wings globally: Harkirat Singh?blur=25

Woodland is slowly entering markets such as Hong Kong and China, says Harkirat Singh, MD, Woodland

exchange4media Staff Jun 25, 2012 6:29 PM

Woodland urges consumers to 'earn their sweat'?blur=25

With a new print campaign 'earn their sweat', Woodland is on the aggressive in India, and has upped its marketing spends from 5-6 per cent of sales to 10 per cent, this year.

Deepika Bhardwaj Jun 9, 2011 11:09 AM

Woodland to focus on social media in a big way in 2011; to launch e-commerce store?blur=25

Woodland, the brand which stands for the outdoor and adventure along with close association with nature and environment, has chalked out a host of plans for 2011. The immediate being the launch of an e-commerce store by January 2011 and getting into the social media space in a big way.

Tuhina Anand Nov 25, 2010 7:50 AM