the-120-media-collective

Digital advertising trends that will rule 2019: Rishi Sen

Guest Column: Chief of Staff at The 120 Media Collective explains how social media influencers, social messaging apps, chatbots and AI will be used in a big way this year

Rishi Sen 05-January-2019

Idea's #MeriRealLife ad campaign: Yet another great Idea, Sirji?

The recent Idea ad developed by BBDO India show consumers talking about the perfect look & relationship goals on their social media while in their real lives they question their shallow behaviour

Misbaah Mansuri 26-September-2018

Senior level promotions made at The 120 Media Collective

Kaizad Pardiwalla is now President & Chief Operating Officer, Rishi Sen has been promoted to Chief of Staff, Praveen Nair has been promoted from Associate Creative Director to Creative Director

exchange4media Staff 29-May-2018

Jack in the Box Worldwide secures digital duties of PNB MetLife

The mandate encapsulates digital communication and digital media creative duties.

exchange4media Staff 21-May-2018

Anita Karnik appointed as Senior Vice President and Business Head of Sniper

She will be part of the senior management team at The 120 Media Collective

exchange4media Staff 15-December-2016

The 120 Media Collective rolls out Google's new customer story for G Suite in India

The commercial, directed by Karan Boolani, features celebrity designer Manish Malhotra

exchange4media Staff 04-November-2016

Sooperfly and Vivek Law to launch new digital content brand

The new brand will be a JV between the two and will target audiences seeking financial advice and insights.

exchange4media Staff 10-February-2016

Cheil enters strategic partnership with Sniper and Sooperfly for digital content production and distribution

The 120 Media Collective’s brands Sniper and Sooperfly will produce and distribute a wide range of digital content for Cheil’s clients. Sniper has already executed the first project in the partnership

exchange4media Staff 14-August-2015

Sandeep Naug joins The 120 Media Collective as VP, Business Development

He will be responsible for driving revenue and integrated new business including branded content and other properties, for the company and its verticals – Jack in the Box Worldwide, Sniper and Sooperfly

exchange4media Staff 25-July-2015

Cannes 2015: The Fringe: The Festival’s other side: Roopak Saluja

Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective, goes beyond the seminar halls and finds a different world altogether

Roopak Saluja 27-June-2015

Video: Video revolution will change the digital space: Roopak Saluja

With the technological boost & increasing consumption of video content, India will be one of the best digital markets, says the Founder & CEO, The 120 Media Collective

Saloni Surti 28-June-2013

2-min video: Indian marketers don't understand 'virality' – Roopak Saluja

The propensity of taking risks is low in India and hence, viral marketing has not taken off here, believes the Founder & CEO of The 120 Media Collective

Priyanka Nair 14-May-2013