the-120-media-collective
Prime Minister Modi

As the Modi-led BJP government comes to power for a second term, marketers look forward to stability, growth and stronger policies to bolster the industry

exchange4media Staff May 28, 2019 8:50 AM

BigRock

The ad film ‘Shudh-Hawa.co’ focuses on the fact that the right online identity is important for any business

exchange4media Staff Apr 21, 2019 10:00 AM

Jack in the Box Marico

The mandate comprises end-to-end digital services, which encompasses communication strategy and creative duties

exchange4media Staff Mar 11, 2019 4:35 PM

Jack in the box Marico

True Roots is Marico's latest offering in the personal care space and the agency will be responsible for building the brand's presence across multiple digital platforms

exchange4media Staff Mar 5, 2019 10:15 AM

RishiSen

Guest Column: Chief of Staff at The 120 Media Collective explains how social media influencers, social messaging apps, chatbots and AI will be used in a big way this year

Rishi Sen Jan 5, 2019 9:04 AM

The recent Idea ad developed by BBDO India show consumers talking about the perfect look & relationship goals on their social media while in their real lives they question their shallow behaviour

Misbaah Mansuri Sep 26, 2018 8:58 AM

Kaizad Pardiwalla is now President & Chief Operating Officer, Rishi Sen has been promoted to Chief of Staff, Praveen Nair has been promoted from Associate Creative Director to Creative Director

exchange4media Staff May 29, 2018 3:14 PM

The mandate encapsulates digital communication and digital media creative duties.

exchange4media Staff May 21, 2018 1:05 PM

The 120 Media Collective rolls out Google's new customer story for G Suite in India

The commercial, directed by Karan Boolani, features celebrity designer Manish Malhotra

exchange4media Staff Nov 4, 2016 12:01 PM

Sooperfly and Vivek Law to launch new digital content brand

The new brand will be a JV between the two and will target audiences seeking financial advice and insights.

exchange4media Staff Feb 10, 2016 4:45 PM

Cheil enters strategic partnership with Sniper and Sooperfly for digital content production and distribution

The 120 Media Collective’s brands Sniper and Sooperfly will produce and distribute a wide range of digital content for Cheil’s clients. Sniper has already executed the first project in the partnership

exchange4media Staff Aug 14, 2015 12:57 PM

Sandeep Naug joins The 120 Media Collective as VP, Business Development

He will be responsible for driving revenue and integrated new business including branded content and other properties, for the company and its verticals – Jack in the Box Worldwide, Sniper and Sooperfly

exchange4media Staff Jul 25, 2015 3:27 PM

Cannes 2015: The Fringe: The Festival’s other side: Roopak Saluja

Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective, goes beyond the seminar halls and finds a different world altogether

Roopak Saluja Jun 27, 2015 8:32 AM

Video:  Video revolution will change the digital space: Roopak Saluja

With the technological boost & increasing consumption of video content, India will be one of the best digital markets, says the Founder & CEO, The 120 Media Collective

Saloni Surti Jun 28, 2013 7:53 AM

2-min video: Indian marketers don't understand 'virality' – Roopak Saluja

The propensity of taking risks is low in India and hence, viral marketing has not taken off here, believes the Founder & CEO of The 120 Media Collective

Priyanka Nair May 14, 2013 7:48 PM