Know more about Influencer Marketing at #TechManch 2019
Experts to decode the dos and don’ts of Influencer Marketing at the event
Published - Jun 10, 2019 5:59 PM Updated: Jun 10, 2019 5:59 PM
People have been talking about Influencer Marketing. It’s not going to replace Social or Content Marketing, because it can’t exist without them.
What is Influencer Marketing?
At its most basic, Influencer Marketing (IM) is like a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaigns. The main difference is that the results of the campaign are usually collaborations between brands and influencers.
What is not Influencer Marketing?
This is a good time to point out that IM isn’t just about finding someone with an audience and offering them money or exposure so they can say good things about you. That’s what celebrities are for. Influencers are people who’ve spent time building their own brand and cultivating their audience; they will be naturally protective of their reputation and the people who trust them. They’re people who had the patience and focus to succeed in social media, one organic follower at a time—people like this aren’t interested in a quick payout.
Influencer Marketing is also not about quick payouts. It’s the same kind of slow-and-steady approach as Social Media and Content Marketing, where your campaign isn’t about directly selling your wares. It’s about demonstrating your authority, credibility, and thought leadership within your industry. It’s about becoming synonymous with whatever it is that you offer, like when people say they’re going to Xerox a document instead of photocopying it.
With Social Media Marketing, it’s a slow game of acquiring the kind of followers who are going to be loyal and engaged. It’s tempting to think that joining forces with an influencer is going to be an easy way into the hearts and minds of her followers—it’s not that simple, though. Because to ally yourself with influencers, you’ve got to earn their trust and respect. But how?
What doesn't work in Influencer Marketing
Generalizing your approach to finding and making use of different influencers. One size doesn’t fit all influencers: tailor your approach to the specific influencer by simply looking at the popularity of the influencer. Influence does not only mean popularity, remember that your goal is to elicit a specific action from your customers
Get answers to all such questions on Influencer Marketing at the influencer panel at #TechManch 2019 on the June 27 and 28. This two-day conference will take place at Taj Lands End, Mumbai.
Book Your seats here - http://bit.ly/2Urroew
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