IMPACT Creative Talks: Does controversy help a brand sell?

Watch our panellists Prahlad Kakkar, Manish Bhatt, Santosh Padhi and Sambit Mohanty share their views today

e4m by exchange4media Staff
Updated: Jul 8, 2020 9:19 AM

It is a known fact that we, as viewers, remember the controversial ads more than the regular ones that make us laugh or cry. However, does that also translate in brand love or more sales for the brand? The row over Baba Ramdev’s Coronil medicine has put the spotlight once again on whether controversies help in selling a brand and bringing a brand out of obscurity.

In the third episode of IMPACT’s weekly webinar series Creative Talks, experts from the industry will come together to discuss the topic - 'Does controversy help a brand sell?' The objective of the discussion is to find out whether controversies impact a brand’s sales positively. The webinar will debate if the benefits of the controversy are temporary and leave a negative impact on the brand in the long run. 

Joining the panel will be Prahlad Kakkar, ad filmmaker and the Founder of Genesis Films; Manish Bhatt, Founder, Scarecrow M&C Saatchi; Santosh Padhi, CCO and Co-founder, Taproot Dentsu; and Sambit Mohanty, Head of Creative, South, McCann WorldGroup. The session will be moderated by Neeta Nair, Assistant Editor, IMPACT.

The session is slated to happen on the e4m official Facebook, Twitter, Instagram,
YouTube feeds and on on Jul 8, 2020 05:00 PM. To register for the webinar, click here.  

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