Patanjali Ayurved Limited's new apparel brand aims to bring the focus and interest back to Indian clothing

exchange4media Staff 1 week ago

Patanjali took more than 10 per cent hit in its standalone consumer goods revenue for the year ending March 2018

Madhuwanti Saha 27-November-2018

Patanjali’s much-talked about foray into the $10bn branded apparel industry finally took shape last week through its Delhi-based store Paridhan

exchange4media Staff 12-November-2018

Kantar Worldpanel presented a report on consumer behaviour and growth opportunities for marketers in the FMCG Industry

exchange4media Staff 27-July-2018

Three TV channels - Aastha Tamil, Aastha Kannad and Aastha Telugu owned by Vedic Broadcasting Ltd will telecast spiritual content

exchange4media Staff 29-May-2018

Out of the 16 weeks this year, the company did not appear in BARC’s list of Top 10 Advertisers for six weeks

Madhuwanti Saha 02-May-2018

As day 1 of Goafest 2018 kicked off around the idea of 'Make in India', here is a look at a few moments from the event on April 5

exchange4media Staff 06-April-2018

Goafest 2018 attendees comment on the two sessions on Day 1 - Baba Ramdev and Kashyap Vadapalli, CMO of Pepperfry

exchange4media Staff 06-April-2018

The yoga guru spoke about how Patanjali has developed a Rs 50,000-crore empire by working on principles that place customers over profit

Ruhail Amin 06-April-2018

The direction came on a plea by Patanjali seeking to take down a Tamil video which allegedly criticised the product by them and ITC's 'Aashirvaad' brand

exchange4media Staff 28-March-2018

Opening the festival as keynote on Day 1 will be Yoga Guru and Business Leader Baba Ramdev and Founder, Managing Director and CEO of Yes Bank, Rana Kapoor, each of whom have been game-changers in their respective areas.

exchange4media Staff 13-March-2018

Launches its e-commerce platform www.patanjaliayurved.net and products will also be available on Amazon, Flipkart, Paytm Mall, BigBasket, Shopclues and Snapdeal

Anam Khan 16-January-2018

Baba Ramdev was recently named the Impact Person of The Year (IPOY) 2017 for causing unprecedented disruption in the FMCG industry in India with the launch of Patanjali Ayurved

exchange4media Staff 14-December-2017

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

exchange4media Staff 13-December-2017

Baba Ramdev of Patanjali Ayurved wins top Media, Marketing and Advertising award for disrupting the domination of established players in India’s FMCG industry and riding the swadeshi sentiment to script brand Patanjali’s phenomenal success

exchange4media Staff 12-December-2017

Baba Ramdev gave an inspiring speech as he won the Impact Person of the Year award on December 11

exchange4media Staff 12-December-2017

Industry leaders play the guessing game, and tell us who according to them would win the IMPACT Person of the Year 2017 award

exchange4media Staff 11-December-2017

The much-awaited Impact Person of the Year award for 2017 will be held on December 11

exchange4media Staff 07-December-2017

The final list of nominees for the exchange4media Group’s flagship IMPACT Person of the Year 2017 award emerged from the shortlist of 13 that was unveiled a month ago

exchange4media Staff 23-October-2017

Industry insiders speculate that the FMCG disruptor’s intensive marketing initiatives will result in an increase in ad spends

Venkata Susmita Biswas 09-August-2017