IMA 2024: Procter & Gamble bags four metals for outstanding marketing strategies
The brand took home 4 metals-- 1 gold, 1 silver and 2 bronze metals across categories
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Published: Jan 30, 2025 3:12 PM | 1 min read
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The exchange4media group hosted the 11th edition of the Indian Marketing Awards (IMA) on Wednesday, January 29, in Mumbai. At the glamorous awards night, Procter & Gamble took home four coveted metals including one gold, one silver, and two bronze for its innovative marketing strategies.
The esteemed awards recognize outstanding achievements driven by groundbreaking marketing strategies across industries. Along with Procter & Gamble, brands like Diageo India, Tata Consumer Products + Tata Tea Chakra Gold, UltraTech, ITC Limited, and Abbott won the most metals.
The jury for the 11th edition met on January 17 to evaluate this year’s top contenders. Chaired by Sudhir Sitapati, Managing Director & CEO of Godrej Consumer Products, the IMA 2024 jury included industry leaders, seasoned professionals, and renowned experts.
This victory at IMA 2024 highlights the brand’s ongoing commitment to driving marketing innovation and setting industry benchmarks for success.
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