IMA 2024: Dabur triumphs with four prestigious metals for innovative marketing
The brand took home 4 metals-- 1 gold, 1 silver and 2 bronze metals across categories
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Published: Jan 30, 2025 3:10 PM | 1 min read
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The exchange4media group hosted the 11th edition of the Indian Marketing Awards (IMA) on Wednesday, January 29 in Mumbai. At the glittering awards night, Dabur took home four coveted metals for its powerful marketing strategies. With its creative and innovative campaigns, the brand earned four prestigious metals including one gold, one silver, and two bronze across multiple categories.
The victory at IMA 2024 reflects the brand’s commitment to innovation in marketing and its role in setting new industry benchmarks for success.
The esteemed awards recognize organizations, individuals, and teams for their outstanding achievements driven by innovative marketing strategies. Apart from Dabur, the other brands that won the most metals include Diageo India, Tata Consumer Product +Tata Tea Chakra Gold, UltraTech, ITC Limited, Abbott.
The IMA winners are chosen from a diverse range of categories, recognizing excellence in marketing across industries and sectors. For the 11th edition, the jury convened on January 17 to evaluate this year’s top contenders.
The IMA 2024 jury was chaired by Sudhir Sitapati, Managing Director & CEO of Godrej Consumer Products, alongside a panel of industry leaders, seasoned professionals, and renowned experts.
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