HC asked Google, FB to take down blog mocking Patanjali atta

The direction came on a plea by Patanjali seeking to take down a Tamil video which allegedly criticised the product by them and ITC's 'Aashirvaad' brand

e4m by exchange4media Staff
Updated: Mar 28, 2018 8:57 AM

According to media reports, the Delhi High Court has directed social media sites Facebook, Google and YouTube to take down a video blog that allegedly criticized the ‘atta’ made and marketed by Baba Ramdev’s Patanjali Ayurved. The video terming the atta as rubber was shared by a Tamil- language video blog which allegedly disparaged the atta made by Patanjali as well as that of ITC's 'Aashirvaad' brand.

The interim order was given by Justice Rajiv Sahai Endlaw, who directed the three social media platforms to restrict access to the links and contents of the blog. The court also issued notices to the social media platforms to disclose the identity of the persons involved in the making of the Patanjali atta video, and the URLs leading to it.

Appearing for Patanjali, senior advocate Rajiv Nayar told the court that ITC has already obtained an interim stay order against the blog from a Bengaluru court. He said his client had notified the three social media platforms about the disparaging video blog and its contents and asked them to block it. But as they did nothing, Patanjali filed the instant plea, he said. The court listed the matter for further hearing on May 15.

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