patanjali-ayurved
Patanjali Paridhan

Patanjali Ayurved Limited's new apparel brand aims to bring the focus and interest back to Indian clothing

exchange4media Staff Feb 11, 2019 12:25 PM

News Next 2019

The 11th edition of enba 2018 News Broadcasting Awards and NewsNext Conference 2019 is scheduled for February 16 at Hotel Radisson Blu in Noida

exchange4media Staff Jan 24, 2019 8:51 AM

Out of the 16 weeks this year, the company did not appear in BARC’s list of Top 10 Advertisers for six weeks

Madhuwanti Saha May 2, 2018 8:59 AM

As day 1 of Goafest 2018 kicked off around the idea of 'Make in India', here is a look at a few moments from the event on April 5

exchange4media Staff Apr 6, 2018 4:30 PM

The direction came on a plea by Patanjali seeking to take down a Tamil video which allegedly criticised the product by them and ITC's 'Aashirvaad' brand

exchange4media Staff Mar 28, 2018 8:57 AM

Launches its e-commerce platform www.patanjaliayurved.net and products will also be available on Amazon, Flipkart, Paytm Mall, BigBasket, Shopclues and Snapdeal

Anam Khan Jan 16, 2018 3:40 PM

One of the key factors driving the natural, herbal and ayurvedic trend in India has been the massive consumer awareness campaigns carried out by players such as Himalaya, Patanjali and Dabur in the last few years

Ruhail Amin Jan 9, 2018 8:57 AM

We list a few important stories that you may have missed in the week gone by

exchange4media Staff Dec 16, 2017 8:26 AM

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

exchange4media Staff Dec 13, 2017 8:55 AM

Videocon D2H and Hindustan Lever maintained its lead over BARC’s Top 10 Brands and Advertisers respectively for Week 43 (October 21-27)

exchange4media Staff Nov 3, 2017 8:34 AM

With Diwali almost here, Amazon took the no.1 spot in Top 10 Brands while Hindustan Lever ruled Top 10 Advertisers

exchange4media Staff Oct 13, 2017 8:40 AM

Patanjali must mean quality. If there is a problem, the brand needs to own up and fix it: Experts

In the context of armed forces’ canteen stores suspending Patanjali Ayurved’s amla juice, experts advise the homegrown FMCG major to be accountable and address the issue

Madhuwanti Saha Apr 25, 2017 7:30 AM

Goafest 2017 kick-starts by popping the bubbly; Media and Publisher ABBYs bring glory on Day 1

Goafest 2017 kick-started on Thursday with the ceremonial popping of champagne to herald with the announcement of the Media & Publisher ABBYs later in the evening.

exchange4media Staff Apr 7, 2017 7:59 AM

Ramdev Baba’s Patanjali Yogpeeth fined Rs 6.83 lakh as entertainment tax

Patanjali’s tryst with controversy continues. This time Ramdev Baba’s Patanjali Yogpeeth and Yoga Gram management has got into trouble with the Haridwar district administration who slapped a notice on the institution to cough up Rs 6.83 lakh as entertainment tax

exchange4media Staff Jan 11, 2017 8:07 AM

Has 2016 been Patanjali's year?

Right from announcing a turnover of Rs 5,000 crore during FY16 to becoming one of biggest FMCG advertisers on television and then stirring up controversy with ASCI and legal bodies, 2016 has turned out to be quite a year for Baba Ramdev’s Patanjali Ayurved

Madhuwanti Saha Dec 30, 2016 8:01 AM

Patanjali sets an ambitious production goal of Rs 1 lakh crore by 2020 through its upcoming food parks

Patanjali Ayurved’s constant investment on food and herbal parks across India will further help it achieve this production figure

exchange4media Staff Dec 14, 2016 8:08 AM

Who will be named IMPACT Person of the Year?

It is that time of the year again when the media, advertising and marketing circles are abuzz with talk of who will walk away with the coveted IMPACT Person of the Year (IPOY) award. In its twelfth year, the glitzy event promises to get even better with some of the biggest achievers of the year being a part of the nominee list

exchange4media Staff Dec 12, 2016 8:10 AM

Amazon to take Patanjali Ayurved overseas; nine international markets on radar

Patanjali Ayurved may soon cross border to international market with the help of ecommerce major Amazon who is looking to boost its product portfolio globally

exchange4media Staff Nov 28, 2016 8:06 AM

Patanjali ads yet again under ASCI scanner

In June 2016, ASCI upheld two ads, one for Patanjali juices and the other for Patanjali energy bar

exchange4media Staff Sep 21, 2016 8:13 AM