Goafest 2019: Every year, it is a new festival: Nakul Chopra
Chopra, Chairman, Goafest 2019 Organizing Committee says the marketing communications world has seen disruptive change in recent years and the speaker line-up at Goafest recognizes that change
Published - 11-April-2019
The world of marketing communications has seen disruptive change in the last few years, and the speaker line-up at Goafest recognizes that change while aiming to put together refreshing and new content, says Nakul Chopra, Chairman, Goafest 2019 Organizing Committee.
What are your own expectations from Goafest 2019? What can the industry expect?
The goal for Goafest has always been to give the marketing, media and advertising industry a platform that provides learning, inspiration, collaboration and celebration. This year will be no different. Over the past few years – basis industry feedback – we have widened the scope of the speaker panels. Apart from bringing the latest points of view in the marcom industry from around the world, we now also seek to bring learning and inspiration from allied creative fields and arenas such as sports and life. This year we have continued the push in that direction.
Is there anything new or special about the festival this year - any new introductions such as Marketing Wizards that was launched a few years back?
Every year, it is a new festival – every year we try to bring refreshing and new content. As we try to take on board the feedback of the industry on all issues, be they large or small. We have unveiled the list of speakers and performances – I believe we can look forward to a really special event. I don’t think we have Marketing Wizards this year.
Why do we have Goafest sans a theme these days? Earlier, Goafest revelled in its fun themes... with a lot of interesting branding, content, and activities generated out of them...
I believe that the focus of Goafest should remain around the pillars of learning, inspiration, collaboration, and celebration. And we don’t really need to add the layer of a theme to drive interest or fun. As every year, we have a slew of interactive stuff planned this year as well – indeed much of it is already happening – as in this day and age we don’t need to wait to physically assemble to start interacting. Everyone should get on the Goafest app and become part of the activities that are already underway.
You have stated in a media release that year on year, the focus of Goafest is on an increasing scale, driving inclusivity... Can you please elaborate on that?
What sort of an incremental increase in scale has happened, compared to last year? I have said that increasing scale and inclusivity are a focus for Goafest. This is borne out by the fact that the outlay for the festival has more than doubled in the past 3-4 years. It is borne out by the fact that the number of organisations participating in the festival – either by way of delegates or award entries – has grown by a smart two-digit number every year – despite some larger agencies choosing not to participate in some years. It is borne out by the greatly increased width of the talent that makes up the speaker panels. I could go on, but I think the point is clear enough.
While the speaker line-up reflects the industry's multi-facets, some are disappointed that we perhaps have no really big names from global agencies barring one or two...
I am not sure I can agree with this point of view. I find perhaps this question and comment are still rooted in the traditional creative agency mind-frame. The world of marketing communications has seen disruptive change in the past 3-4 years – this speaker line-up recognizes that change.
What would be your top three priorities during the three days of the festival?
Personally, for me – my priorities would be to ensure a fault-free festival – enjoy the fantastic content – and partake in the spirit of the festival!
Any message that you would have for non-participating agencies/industry folk?
My good friend Shashi Sinha who chairs the AGC once again this year has already said it too well for me to better – those who are looking the other way risk getting played out of the game.For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK