Dabur Q1 ad spends down 16.5% YoY to Rs 157.2 crore

The company has reported 8.4% increase in consolidated revenue compared to previous year

e4m by exchange4media Staff
Published: Aug 4, 2022 5:53 PM  | 2 min read

Dabur India's advertisement and publicity expenses have fallen 16.5% to Rs 157.2 crore for the quarter ended 30th June against Rs 188.4 crore in Q1 FY22.

The company reported consolidated revenue of Rs 2,923 crore which is an 8.4% increase over Rs 2,696.4 crore in the previous year. It ended the first quarter with a net profit of Rs 440.3 crore, up 0.7% from Rs 437.3 crore a year earlier, with the India FMCG Business reporting a 5% Volume growth on a high base of 34%.

"Our brands continued to grow significantly ahead of the market, gaining market shares across all key categories. Despite the macro-economic headwinds, we remained focused on rolling our consumer-centric innovation that expanded our total addressable market, and report strong, sustainable, profitable growth. The demand environment remained stressed in view of the heavy inflation, which saw consumers switch to more affordable smaller packs of branded consumer goods," Dabur India CEO Mohit Malhotra said.

Both rural and urban demand growth have been at par for Dabur. Rural demand for Dabur was driven by the ahead-of-the-curve investments in expanding our rural footprint to over 91,500 villages in Ql, up from 89,800 villages in March 2022. Urban growth, on the other hand, was driven by new-age channels like Modern Trade, which grew by 42% during the quarter."

The company said that new launches contributed 4.4% to the company's sales. Dabur's International Business reported an 8% jump in Constant Currency terms, led by strong growths in Turkey (88%), Sub-Saharan Africa (35%), Nepal (30%), and Egypt (17.5%). The International Business reported a 2-year CAGR of 12.9%.

Dabur's Foods & Beverages business reported strong growth, led by a 51% jump in the Beverages business. The Foods business also reported 36% growth during the quarter.

The Home Care business was up 52%, while the Skin & Salon business reported an 11.4% rise during the quarter. The Oral Care business, riding on the strong performance of our Toothpaste brands, ended the quarter with a 12.5% growth. Sustained demand for Hajmola and PudinHara helped the Digestives business end the quarter up 31%.

Despite the consumption slowdown and shrinkage in overall demand, Dabur reported market share gains across 98% of its portfolio. In juices and nectars, Dabur improved its market share by 330 bps. Dabur also reported a 240 bps gain in Chyawanprash market share and a 190 bps gain in Honey market share during the quarter. Dabur also reported a 30 bps gain in Hair Oil market share to corner the highest-ever volume share in the category at 15.4%. Dabur's shampoo market share reported a 50 bps gain while its share of the Mosquito Repellent Cream category grew by 260 bps.

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