Chrome produces latest ad series for Cadbury Fuse featuring Yuvraj Singh

Chrome Pictures creates the latest Cadbury Fuse two ad series campaign. Both the advertisement fall right in the middle of the popular IPL season providing cricket fans the necessary excitement they deserve. 

Vijay Veermal, Director, Chrome Pictures, manages to utilise both Yuvraj Singh & Rishabh Pant to do justice to the TVCs as well as to the product (Cadbury Fuse) whilst projecting a fun side to both the cricketers which can be rather enjoyable for the viewers.

Veermal said, “Working on a chocolate brand is always fun. Throw in a bit of cricket into it and you have a happy crew. The concept for Cadbury Fuse was narrated to me and I was extremely thrilled to hear it especially since the TVCs were due to release around the IPL season when cricket fever is at its peak.  Shooting with Yuvraj and Rishabh was great fun they were very cooperative and thorough professionals on set. I hope the audiences enjoy the fun, playfulness that has been captured on screen.”

Credits:
Production House: Chrome Pictures 
Director: Vijay Veermal 
Producer: Poonam Wahi 
Music Director: Arjuna Harjaie 
Art Director: Rahil Khan 
Editor: Nipun Gupta 
Costume Stylist: Aditi Khanna 
Makeup & Hair Stylist (Yuvraj Singh): Apeni George 
Makeup (Rishabh Pant): Heena Patel 
Hair Stylist (Rishabh Pant): Rashid Khan 
Client: Mondelez 
Brand: Cadbury Fuse 
Agency: Ogilvy 
Account Management: Prakash Nair Beenu Kurup Tanmay Rajpurkar 
Strategic Planning Vipasha Bhuptani Raghav Swamy 
Creative: Zenobia Pithawalla Varsha Desai 
Cast: Yuvraj Singh, Rishabh Pant & Shayan Roy 
Chief Ad: Roopali Singhal 

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