Chrome produces latest ad series for Cadbury Fuse featuring Yuvraj Singh
Both the advertisement fall right in the middle of the popular IPL season providing cricket fans the necessary excitement

Chrome Pictures creates the latest Cadbury Fuse two ad series campaign. Both the advertisement fall right in the middle of the popular IPL season providing cricket fans the necessary excitement they deserve.
Vijay Veermal, Director, Chrome Pictures, manages to utilise both Yuvraj Singh & Rishabh Pant to do justice to the TVCs as well as to the product (Cadbury Fuse) whilst projecting a fun side to both the cricketers which can be rather enjoyable for the viewers.
Veermal said, “Working on a chocolate brand is always fun. Throw in a bit of cricket into it and you have a happy crew. The concept for Cadbury Fuse was narrated to me and I was extremely thrilled to hear it especially since the TVCs were due to release around the IPL season when cricket fever is at its peak. Shooting with Yuvraj and Rishabh was great fun they were very cooperative and thorough professionals on set. I hope the audiences enjoy the fun, playfulness that has been captured on screen.”
Credits:
Production House: Chrome Pictures
Director: Vijay Veermal
Producer: Poonam Wahi
Music Director: Arjuna Harjaie
Art Director: Rahil Khan
Editor: Nipun Gupta
Costume Stylist: Aditi Khanna
Makeup & Hair Stylist (Yuvraj Singh): Apeni George
Makeup (Rishabh Pant): Heena Patel
Hair Stylist (Rishabh Pant): Rashid Khan
Client: Mondelez
Brand: Cadbury Fuse
Agency: Ogilvy
Account Management: Prakash Nair Beenu Kurup Tanmay Rajpurkar
Strategic Planning Vipasha Bhuptani Raghav Swamy
Creative: Zenobia Pithawalla Varsha Desai
Cast: Yuvraj Singh, Rishabh Pant & Shayan Roy
Chief Ad: Roopali Singhal
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