Big brands come up with Christmas campaigns with focus on the joy of giving

Asian Paints, Swiggy and SBI Life Insurance unveil short films, trailers setting in the holiday season

e4m by exchange4media Staff
Updated: Dec 26, 2018 8:22 AM

This Christmas, some big brands released campaigns keeping in tune with the season of joy and giving. Big names like Asian Paints, Swiggy and SBI Life Insurance have come up with short films, theatrical trailers and mini features in the lead up to the holiday season. 

Here’s a look at what these brands have churned out this year: 

Swiggy: On the eve of Christmas, Swiggy unveiled an all-inclusive campaign, bringing under the spotlight their 200+ women delivery partners. They released a digital film celebrating the efforts of the women partners. The film captures a day of a woman executive from the time she prepares to set out for work to deliver food. The campaign also brings in a fresh look at how we define Santa Claus. It acknowledges that many of these women balance their personal and professional lives to ensure that food is delivered on time, much like our beloved Santa. 


Nilaya, Asian Paints: Every year the brand does a countdown to Christmas with a photo shoot, acting as a calendar. Each picture brings out the festive vibe and provides a warm connect to the season. 

Ashok Leyland: This brand has always made an effort to connect with its end-users and this festive season has been no different. However, this time they have given a slight twist with their CSR initiative - The Road To School. Employees of Ashok Leyland and their children came together, along with Santa himself, to collect presents. The company’s Dost vehicle became Santa's ride and delivered gifts to children associated with the RTS Program across the Country, bringing a smile to many faces. 

SBI Life Insurance: Along with WATConsult, SBI Life has come together to launch a Christmas campaign in the #MainSeHum series. The campaign deals with ‘Real Life Real Stories’, focusing on the activities of the Robin Hood Army who source excess food from restaurants, events, corporates and individuals and distribute it to the deprived sections of the society. Around winter and Christmas they also distribute blankets and organise fun events for the children they work with. Over the course of the film, SBI Life Insurance fed over 200 underprivileged children and homeless adults. 


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