UAE-based enters Indian online travel agent market India has an initial investment commitment of Rs 100 cr, backed by parent company Universal Travels & Tourism from the UAE and Viva Holdings from India

e4m by exchange4media Staff
Published: Oct 24, 2013 9:48 AM  | 2 min read
UAE-based enters Indian online travel agent market

UAE-based travel website has announced its entry into the fast-growing Indian OTA (Online Travel Agent) market, backed by the parent company Universal Travels and Tourism LLC, which pioneered the e-commerce platform in the UAE with in 2007. will offer complete travel solutions to Indian travelers. The brand aims to enhance the way people plan their holidays. The travel website offers flights to over 3,000 destinations around the world on over 270 airlines, domestic and international hotel deals at over 75,000 properties, and lots more. Shortly, the brand plans to launch tailored holiday packages for consumers, while the main focus in the initial quarters will be flight bookings.

Founded in the UAE by Sachin Gadoya, Albert Dias and Mohammed Al Thani in August 2007,’s foray into India forms an integral part of the company’s global expansion strategy. India has an initial investment commitment of Rs 100 crore, backed by Universal Travels & Tourism from the UAE and Viva Holdings from India. By 2018, aspires to be among the top five OTAs in India. This, coupled with India’s favourable economic outlook and demographic profile, will propel growth of the e-commerce company in India.

To reiterate its commitment to the India market, the company has brought on board Sachin Tendulkar as its brand ambassador. Sachin Gadoya, Managing Director, remarked, “India’s online travel market is expected to cross Rs 55,000 crore by 2015 and OTAs are expected to account for a 40 per cent share of that market. Our aim is to leverage our expertise and experience to maximise opportunities in this burgeoning market by focusing on the B2C leisure travel segment and offering Indian travellers a suite of exciting products, no-nonsense convenience and a premium experience.”

The partnership with Tendulkar covers a major global marketing campaign that includes radio, television and outdoor media, in which the cricketer is seen showing the travelers ‘a new way to go ghoomne’, wherein is a new enabler encouraging ‘people to stop dreaming and start travelling’. As part of the launch campaign and also to encourage the customers to try out the new website, Musafir also announced zero convenience fee, which is now a standard charge by all OTAs, for an initial period of 30 days.


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