Sony SAB to fly 100 fans home to their families for the New Year

To participate, contestants have to share compelling stories on why they should be with their families for the New Year, either by text, audio or video message

e4m by exchange4media Staff
Updated: Dec 19, 2019 2:48 PM
Khushiyon Wala New Year’ Contest

Sony SAB has been spreading happiness all across the country. Based on its deep understanding of the pulse of real India, Sony SAB, one of the leading Hindi General Entertainment Channels in India, has steadily created a niche for itself through captivating shows and characters, all geared towards bringing a smile to people’s faces. To add to the Khushiyon Wali Feeling this New Year, Sony SAB is giving 100 fans an opportunity to get closer to their families through their exciting ‘Khushiyon Wala New Year’ Contest starting 25th December 2019. 

 New Year is the time for new beginnings. And to be able to spend this extremely important time of the year with your loved ones, can truly make it an extremely happy one. To participate in the contest, fans need to share their stories on why they want to be with their families this year either by text, audio or video message on Whatsapp number +91 7039883366, out of which 100 most compelling stories will be eligible for return air tickets to their home town. Sony SAB’s initiative is also the channel’s way of thanking its fans who have loved and supported all their shows year after year.

 Earlier this year Sony SAB launched its new brand proposition ‘Khushiyon Waali Feeling’ which truly reflects the nature of the shows on the channel. To drive this initiative further and take this philosophy to the fans – Sony SAB will run the on-air contest from 11th December to 25th December 2019. Fans seeking to participate can find more details and T&C of the contest here https://sabtv.com/en_in/ .

Also Read: BARC Week 42: SET continues to be most-watched channel in Hindi GEC Urban market

Mr. Neeraj Vyas, Business Head – Sony SAB: “At Sony SAB we proudly call ourselves ‘happiness enablers’ as our philosophy from the simple insight that when people are happy, it makes the world a better place. We are extremely overwhelmed with the response from fans for our shows and we believe they have been one of the key factors behind our success this year. This initiative will help us connect with our audiences on a much deeper level and spread more Khushiyon Wali Feeling this New Year.” 

 Today, Sony SAB showcases a strong line up of shows such as Taarak Mehta Ka Ooltah Chashmah, Aladdin- Naam Toh Suna Hoga, Tenali Rama and Jijaji Chhat Per Hain. Strengthening its programming even further, the channel launched two new path-breaking shows this year: Baalveer Returns and Tera Kya Hoga Alia. Sony SAB has some notable milestones coming up as its super entertainer show Jijaji Chhat Per Hain completed 500 episodes in December this year.

 The year 2019 has been tremendous for Sony SAB with fans showering love for all the shows and the characters on screen, making Sony SAB one of the most watched Hindi General Entertainment Channels in India.

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