SillyMonks Youtube MCN garners 1 billion viewing minutes in October

Silly Monks manages around 950 youtube channels with over 4 lac video assets in their network

e4m by exchange4media Staff
Updated: Nov 8, 2017 2:47 PM

One of the fastest growing YouTube MCNs (Multi Channel Networks) in India is the Hyderabad based digital juggernaut Silly Monks Entertainment which has garnered 1 billion video viewing minutes in a month. Silly Monks manages around 950 youtube channels with over 4 lac video assets in their network.

The MCN also distributes content to the largest worldwide video platforms including Amazon Prime, Apple iTunes, Yupptv, Vuclip, Spuul, Ditto, FastFilmz etc.

The company encourages content creators to showcase their content through its channels with state of the art studio facilities and infrastructure like green screens, high end cameras, lights, edit and dubbing suits etc in Hyderabad.

The digital media universe in India is a vast melting pot of creative content creators. And it is definitely growing faster than one would have anticipated except for dreamers such as Hyderabad based Silly Monks Entertainment. What sets them apart is the fresh creativity that helps retain the regional flavour that has been its unique appeal trademark since inception 4yrs ago.

“Users in India spend three hours a week on average consuming video content and ninety percent of this is through YouTube and Facebook. It is projected that by the year 2020, the digital video subscription market in India will cross Rs. 1200 crore with 80% of the OTT consumers considering paying a premium to access exclusive and unique content. So what better than to ensure constant out-of-the-box creativity for the users! We are invested in the youth!!! And it shows ” says Sanjay Reddy, Managing Director.

To stay ahead in this race, the Silly Monks team understands that the target viewer audience is primarily in the age group of 16-34yrs and that is the very basis of its vibrant content creation model. It goes without saying that with the growing trend of the smartphone becoming the device of choice for digital media video access … content dissemination has become that much easier. But then so is the audience spoilt for choice. To hold the attention is therefore key with relevant, relatable and yet trendsetting content. The content contributors are constantly expected to stay ahead of the game even if it sometimes means straying away from their comfort zones.

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