Ola Prime Play ties up with Plush Places for in-cab entertainment

Ola Prime Play customers will now have access to entertaining video capsules that are part of a digital travel series

e4m by exchange4media Staff
Updated: Jul 31, 2017 6:07 PM

Plush Places, a boutique company offering curated travel experiences has partnered with Ola Play, the world’s first connected car platform for ridesharing. As part of the association, Ola Prime Play customers will now have access to entertaining video capsules showcasing the trendiest destinations in the world that are part of the ‘Plush Places with Rahul Jagtiani’, a digital travel series by the company.

Plush Places aims to offers memorable travel experiences as it allows the viewers to preview some of the world’s hottest destinations, from snowboarding experiences to exploring secret lagoons on islands through their content. Crisp and informative, each 5–8 minute episode of the ‘Plush Places with Rahul Jagtiani’ series will add to the on-the-go commute experience of thousands of commuters, transporting them to exotic locations within the confines of their Ola Prime Cab.

Speaking on the partnership, Rahul Jagtiani, entrepreneur and producer/host of the series, said, “We are delighted to be associated with Ola Play and look forward to a long-standing partnership with them. This association has resulted from identifying a unique customer need of young urban professionals who are continually seeking interesting lifestyle content to consume while on the move. We are pleased to present Season 1 of our series, showcasing destinations and experiences from California to the Golf of Lapland in Sweden and the Palawan Islands in the Philippines.”

Ankit Jain, Vice President and Head of Ola Play said, “With Ola Play, bringing more relevant and wide range of experiences is a constant endeavour. In association with Plush Places, we are bringing travel-related content to Play, catering to customers who are continually looking for exclusive experiences and see travel as a process of discovery. With Plush Places, we are taking them closer to some of their dream destinations, if only virtually.” He added, “The Ola Play category has seen phenomenal appreciation since inception last year, with partnerships such as these, we are focused on creating a platform that has value for every customer.”

Launched in November, 2016, Ola Play, the world’s first connected car platform has transformed the in-cab experience by bringing advance car controls, choice of personalized content and a fully connected interactive experience, to the backseat of the cab. With over 30 customized content partners including Apple Music, Sony LIV, AIB, TVF, Audio Compass, EROS Now, BookMyShow, AltBalaji, Lattu Kids, Arre and Fynd, high-quality interactive experience is now a reality for an Ola Prime Play commuter.

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