Lavazza announces the winner of TOwardTOmorrow

The artistic Instagram competition raising awareness of environmental and social injustice aligns with NGOs across the world

e4m by exchange4media Staff
Updated: Jul 13, 2020 7:06 PM

On July 10th, the Final Round Judges of TOward TOmorrow, the 2020 international contest from Toward2030, What are you doing? picked up the winner of this year’s Instagram-based competition. With a grand prize of 10k Euro to engage global creatives in a discussion on Art and the Global Goals the contest is supported by American magazine Juxtapoz, Art and SDG ambassador Art Helps and the United Nations SDG global Action campaign.
In the project, Creative Director Charlotte Pyatt also aligned 17 global NGOs all using art as a bridge to urgent action to generate support and awareness for their respective causes, while championing the power of culture.

From over 400 entrants, we formally announce this year’s winner as PRICKLY SAUCE, a UK based artist whose work embodied SDG16, Peace Justice and Strong Institutions.

“The bound hands of justice grab tightly the fingers of the peace symbol binding both as strong institutions.” – explained Rob Thomas (Prickely Sauce) – “The chain pulling out sideways reinforces this strength. It feels like a strong image that visually represents the relationship and the fact that these are ultimately about people and their lives.”

“We are filled with enthusiasm today for the official nomination of the winner of this innovative edition of Toward 2030” –commented Company Board Director Francesca Lavazza – “Toward 2030 is an award-winning cultural project conceived by Lavazza’s Sustainability Department and executed in 2018/9 with the City of Turin. Covid-19 forced us to rethink 2020 plans to consider how we continue our mission in this difficult time, Toward Tomorrow was born! The initiative offered economic support for artists and highlighted the efforts of NGOs across the world, more fundamentally it allowed us to maintain our core mission of using art to communicate awareness of the global goals in ways that were engaging and impactful”- declared Francesca.

The competition was a playful way to address the global issues that have been exacerbated by the pandemic. Composed by two sections: over and under 18 and two financial awards (for the over 10.000 € and 1000 € for the under) every stage was constructed to incite positive and meaningful discussion to reflect on how Art engages with the world. This aligns with another active Lavazza campaign The New Humanity.

An International panel of Art and Sustainability ambassadors were appointed to select the winning artist, they include: Francesca Lavazza (Lavazza Group), Evan Pricco (Juxtapoz Magazine), Martha Cooper (photographer), Marina Ponti (UN SDG Action Campaign) and Wisam Salsaa (the Walled off Hotel) together with 17 Ngos selecting the final 17 artists (1 winner per SDG category) from all over the world using art and culture as a universal language to raise awareness on CSR and sustainability topics.

“The mission was to encourage artists to consider their work through the filter of the 17 Sustainable Development Goals. We couldn’t realise our efforts for 2020 in public space, and so we adapted with an online project to unite artistic and sustainability communities in a positive and meaningful way during Covid.” - remarked Charlotte Pyatt, Creative Director of the Toward Tomorrow campaign – “Of the many aspects I am proud of for TOward TOmorrow, I am inspired and humbled by the trust, energy and awe-inspiring work of the incredible 17 organisations we were able to align with. This was one of the most challenging aspects of this project, but certainly one of the most rewarding in demonstrating creatively and practically how art can mobilise people toward action. The level of engagement and support we have received from artists has been overwhelming, a true celebration of the transformative power of culture and its ability to affect meaningful change in the world.”


Francesca Lavazza is a member of the the board for the Lavazza Group. With a passion for promoting artistic and cultural initiatives, Francesca works to align her artistic sensibility with the company’s communication strategies. Today Lavazza is partner to some of the world’s leading museums including the State Hermitage Museum in St. Petersburg (Russia), the Guggenheim Museum in New York (USA), the Peggy Guggenheim Collection (Venice) and the National Gallery of Victoria in Melbourne (Australia).
Evan Pricco is an Author, Curator and current Editor in Chief of Juxtapoz Magazine, and our communications support for the Toward 2030 project. Now in their 26th year, Juxtapoz is the world’s leading printed art magazines covering underground and prevailing art cultures. As well the maintaining the creative direction of the publication, Evan mediates conferences, produces off site projects and installations and coordinates curatorial projects globally.
Martha Cooper is a documentary photographer who has specialized in shooting urban vernacular art and architecture for forty years. From a staff photographer with the New York Post, to her work with National Geographic, Martha has reached iconic status through her documenting of the unfolding graffiti scene and various subcultures it has encouraged throughout the world.
Marina Ponti is the Director of the UN SDG Action Campaign, a special initiative of the Secretary-General to inspire, mobilize and connect people to take action to achieve the SDGs. Marina has led global campaigns and movements on debt, trade, human rights and development assistance, she is at the vanguard of innovative campaign initiatives fostering partnerships with organizations, governments, creatives, the private sector and the United Nations.
Wisam Salsaa is the manager of The Walled off Hotel, an independent leisure facility set up and financed by artist Banksy, situated in Bethlehem. A central feature of the #towardtomorrow narrative, is a focus on the transformative power of culture. The Walled off Hotel offers an interesting perspective on this discussion through Wisam, as he actively diverts the overwhelming global support and interest of his premises towards cultivating an interest and industry for emerging artists in Palestine. Despite the large and unique collection of original Banksy works held by the hotel, the on-site gallery is reserved exclusively for local artists to showcase their work


Goal SDG 1 - End poverty in all its forms everywhere / ART FOR AMNESTY
Selecting the winner for #SDG1 on behalf of Art for Amnesty is Bill Shipsey, a human rights activist, artist event promoter, producer and consultant, Barrister, and the founder of Art for Amnesty, Amnesty International's global artist engagement programme. He has consulted widely with other human rights organisations around the world, seeking to partner with artists in the promotion of human rights campaigns. Artists include Yoko Ono, Bono and Sting.
SDG 2 ZERO HUNGER - End Hunger and Achieve food security and improved nutrition and promote sustainable agriculture / FOOD FOR SOUL
Selecting the winner for #SDG2 on behalf of Food for Soul / is their President Lara Gilmore / @laratgilmore. Together with Massimo Bottura / @massimobottura, Lara launched Food for Soul as a way to redefine the role of traditional community kitchens. Her in-depth knowledge of contemporary art and of the importance of culture and art as tools for inspiring change has been instrumental in the definition of the organisation’s approach and mission.
SDG 3 – GOOD HEALTH AND WELLBEING - Ensure healthy lives and promote well being for all at all ages / C.A.L.M. Campaign Against Living Miserably
Selecting the winner for #SDG3 on behalf of @calmzone is Ben Hawley - Marketing & Communications Director at The Campaign Against Living Miserably. CALM continue to utilise cultural touch points across art, music, sport and comedy to land their message. CALM have galvanised leading figures and organisations that represent a wide range of communities and viewpoints to help shift awareness of the issue and the culture that makes it so.
SDG 4 - QUALITY EDUCATION - Ensure inclusive and equitable quality education and promote lifelong learning / CASA AMARELA
Selecting the winner for #SDG4 on behalf of Casa Amarela is Co Director Tiphanie Da Silva Constantin. Tiphanie and her Co Director Nina Soutoul are currently working on @casaamarelaproidencia COVID-19 Response project, providing food and hygiene baskets to the most vulnerable areas of the Favela.

SDG 5 - GENDER EQUALITY - Achieve gender equality and empower all women and girls / ARAVANI ART PROJECT
Selecting the winner on behalf of The Aravani Art Project is Founder Poornima Sukumar. “We have a passion for art as a social practice. Through our creative collaborations we want to raise awareness of the social possibilities of art making and the conversations that it enables”.

SDG 6 - CLEAN WATER AND SANITATION - Ensure available and sustainable management of water and sanitation for all / VIVA CON AGUA
Selecting the winner on behalf of @vivaconagua is Co-Founder and Conceptual Activist Michael Fritz / @michafritz. VCA’s international network consists of more than 15.000 volunteers working across Uganda, Austria, the Netherlands and Switzerland.

SDG 7 – AFFORDABLE AND CLEAN ENERGY - Ensure access to affordable reliable sustainable and modern energy for all / LITTLE SUN
Selecting the winner on behalf of Little Sun / @littlesun is Felix Hallwachs Foundation Director. Visit the website to find out more about *Powering Health* Little Sun's Covid-19 response project. Little Sun are working in many areas of the world where proper health care is not a given, the nearest hospital may be hundreds of kilometers away. More than 30% of clinics in sub-Saharan Africa are without electricity, making health care even more difficult – especially now, with the world facing a global pandemic.

SDG 8 – DECENT WORK AND ECONOMIC GROWTH - Promote Sustained, inclusive and sustainable economic growth, full and productive / TEMWA
Selecting the winner on behalf of @temwa is Managing Director Jo Hook / @johook. Malawi is one of the poorest countries in the world, Temwa train villagers to grow a variety of vegetables and fruit to improve their nutritional intake; plant trees to combat the devastating effects of deforestation and climate change; run HIV testing clinics and work to combat the associated stigma; and fund students through their secondary school education.

SDG 9 - INDUSTRY INNOVATION AND INFRASTRUCTURE - Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation / LOVE WELCOMES
Selecting the winner on behalf of @lovewelcomes is CEO and Co Founder Abi Hewitt / @abihewitt. The proceeds from each sale at Love Welcomes goes directly to the women who wove it, all profits are used to support refugees including language lessons, computer training, and transportation for things like lawyer meetings or going to the market to buy food. Our aim is to empower refugees to support themselves and their families through employable skills, providing them with dignity and the ability to positively contribute to society.

SDG 10 - REDUCED INEQUALITIES - Reduce inequality within and among countries / SKATEISTAN
Selecting the Judge on behalf of Skatistan / @Skateistan is Programs Director Talia Kaufmann. This is the Skateistan story so far… You can support by joining the Citizens of Skateistan, a global community of supporters, skaters and students who share their vision of empowering children through skateboarding and creative, art-based education.

SDG 11 - SUSTAINABLE CITIES AND COMMUNITIES - Make cities and human settlements inclusive safe, resilient and sustainable / HELIOTROPE FOUNDATION
Selecting the winner on behalf of The Heliotrope Foundation / @theheliotropefoundation is their Board chair, Zahra Sherzad / @zahrasherzad Visit Heliotrope to find out more about their latest covid response project Artists in Action, which focuses ways in which we can sustain the art community who have donated works to support them over the past 10 years. The project is a unique activities handbook with each page created by a different artist, the booklet will be distributed for free to the vulnerable communities they work with.

SDG 12 - RESPONSIBLE CONSUMPTION AND PRODUCTION - Ensure sustainable consumption and production patterns / SUMATRAN ORANGUTAN SOCIETY
Selecting the winner on behalf of #SDG12 SOS is the Director of Sumatran Orangutan Society, Helen Buckland. SOS has partnered with cultural initiative Splash and Burn / @splashandburn for the past 4 years, an ongoing campaign responding creatively to a major driver of forest loss in Sumatra: the palm oil industry. One of their key strategies is to reclaim and rewild oil palm plantations, turning the clock back on deforestation and restoring the land for wildlife, including orangutans, tigers and elephants. Sumatran orangutans and Tapanuli orangutans are critically endangered species - every life is precious

SDG 13 - CLIMATE ACTION - Take Urgent action to combat climate change and its impacts / AFRICAN ARTISTS FOR DEVELOPMENT
Selecting the winner on behalf of #SDG13 African Artists for Development / @aad-fund is Co-founder Gervanne Leridon. AAD are currently coordinating The African Space Art Project dressing a satellite with a reproduction of a unique art piece created by a contemporary African artist, the first African artistic exploration of space. Partnering with the European Organisation for the Exploitation of Meteorological Satellites (EUMETSAT), a satellite will be positioned above the African continent to monitor the climate and weather over Africa and Europe. As African meteorological, climatic and environmental data become widely available and more accessible, they will be critical for unlocking the continent’s future. This data is particularly important in two fields related to sustainable development. They will be critical to helping improve agricultural output and generating sufficient renewable energy, using accurate data to support planning and decision-making in Africa.

SDG 14 – LIFE BELOW WATER - Conserve and sustainable use of oceans, seas and marine resources for sustainable development / PANGEASEED FOUNDATION
Selecting the winner on behalf of @Pangeaseed is the foundation founder Tré Packard. Recognised worldwide for their groundbreaking art program ‘Sea Walls: Artists for Oceans’, PangeaSeed produce larger-than-life public art to foster a sense of community, belonging, and environmental stewardship. In response to Covid 19 and in celebration of 50th anniversary of Earth Day, PangeaSeed launched Home an open call for artists to paint murals in the safety of their homes, the world’s first stay-at-home environmental mural festival.

SDG 15 - LIFE ON LAND - Protect restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, halt and reverse land degradation and halt biodiversity / THIRD MILLENNIUM ALLIANCE
Selecting the winner on behalf of Third Millennium Alliance / @thirdmilleniumalliance is their Executive Director Ryan Lynch. From colouring books sharing information about endangered species, to Phone Sreensavers of the incredible wildlife found in the JamaCoaque Reserve, their creative projects aim to increase an appreciation for nature and wildlife conservation. For details of their latest COVID-19 response campaign addressing vulnerable communities and species.

SDG 16 - PEACE JUSTICE AND STRONG INSTITUTIONS - Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels / A BLADE OF GRASS
Selecting the winner of.behalf of A Blade of Grass / @abladeofgrass their Director of Programs Prerana Reddy. This organisation believe art in service of communities has concrete, generative effects in the world. Artists who share the creative process can model alternatives, change perspectives, and collaboratively create symbolic and practical shifts in everyday life that inspire deeper commitment to social change.

SDG 17 - PARTNERSHIP FOR THE GOALS - Strengthen the means of implementation and revitalize the global partnership for sustainable development / MIGRATE ART
Selecting the winner on behalf of Migrate Art / @Migrateart is co Director Simon Butler. In 2019, Migrate Art invited leading artists to create works from pencils salvaged from the Calais refugee camp after its demolition in 2017– among them Anish Kapoor, Sean Scully and Rachel Whiteread. The exhibition ‘multicolour’ and its subsequent sale received widespread media coverage and raised a staggering £121,000 GBP.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube