IIFA 2018 stellar lineup revealed
The 19th edition of NEXA IIFA Awards Styled by Myntra, to be held at the reputed Siam Niramit Theatre in Bangkok on 22nd & 24th June
For the fourth consecutive year, the IIFAs will be broadcast on India’s No.1 premium Hindi entertainment channel, COLORS with a stunning line-up of star-studded programming comprising of flashback episodes, IIFA Buzz, IIFA Rocks and the NEXA IIFA Awards. For the digital savvy viewers the same will be available on India’s leading video-on-demand platform, VOOT, from the house of Viacom18.
To reveal some of the exciting details about the highly anticipated NEXA IIFA Awards Styled By Myntra, Bollywood's talented actors, Varun Dhawan, Ayushmann Khurrana, Bobby Deol, and leading actress Kriti Sanon were joined by the legendary superstar Rekha at the IIFA Mumbai Press Conference today at J.W. Marriott, Juhu.
Addressing the media, Wiz Sabbas Joseph, co-founder director, Wizcraft International said, “The IIFAs travel the world bringing people and cultures closer together. We are delighted to be returning to Bangkok after a decade to once again create an Indian celebration. With this year’s star-studded line-up we would also bring alive nostalgia with Rekhaji’s performance in an event brimming with youthfulness. Indian movie fans are in for a treat like never before”
Speaking on the association,Mr. R.S. Kalsi, Sr. Executive, Director-Marketing & Sales, Maruti Suzuki India Limited said “Our country is changing at a rapid pace and so are the aspirations of our new- age customers. The sophisticated, discerning and highly ambitious customers want to enjoy higher level of experiences when they are buying a car. At NEXA we are providing them just that by offering them the best car buying experience that meets global standards.
There’s no denying that Indian Cinema today has made its global mark with innovative ideas, great technology, and a creative outlook. And IIFA, being the global flag bearer of Indian films recognises and honours this talent. That’s why IIFA is such a perfect fit with NEXA’s vision. As partners for 4 years, we have grown together to provide audiences more exciting and innovative experiences.”
Announcing the continuing partnership with COLORS, Raj Nayak – Chief Operating Officer, Viacom18 said, “We are delighted to enter the fourth consecutive year of partnership with IIFA. Together, we have taken the magic of IIFA to the global audience year on year. In this edition, with the partnership extending to Viacom18’s digital platform, VOOT, we are certain that we will open new vistas and challenge all boundaries. As Indian cinema continues to set new benchmarks, IIFA and COLORS will go on to celebrate the power of a story well told and bring to the television viewers world-class content that will brighten their lives.”
He further added, “Viewers can look forward to the IIFA experience in their homes this July.”
Speaking on the occasion, Wiz Andre Timmins, co-founder Director- Wizcraft International, the producers and creators of the IIFA movement,said,“With the excitement growing across the world, the 19th edition is all set to recreate the magic of IIFA in Thailand. This time around, Bangkok is going to witness a global phenomenon as IIFA not only brings together the entire Indian film fraternity to celebrate Indian cinema but also continues its endeavour to embrace and preserve the art of cinema as we travel the world. We are excited to celebrate and present an Amazing IIFA Weekend in Amazing Thailand.”
Speaking on the association,Gunjan Soni, Head, Jabong and CMO-Myntra,said, “The Style icon of the year award resonates very well with our core vision of making the world a more stylish and colourful place, therefore we urge all our viewers to vote for their favourite participant on the Myntra app and help them become the face of the Style Icon award this year. We are extremely excited to announce our nominees this year, Jacqueline Fernandez, Shahid Kapoor, Shraddha Kapoor, Kartik Aryan, Disha Patani and Kriti Sanon for the ‘Style Icon of the year' presented by Myntra, at the 19th IIFA awards in Bangkok. This year we are also about to witness a special collaboration between star designer Vikram Phadnis and Myntra when we join forces to create an exclusive line for IIFA 2018. We are thrilled to bring forth this shoppable designer line for all our viewers giving them an opportunity to own these IIFA inspired designs.”
The principal partners for the 19th IIFA: Title Sponsor of IIFA Awards NEXA, Styled by Myntra; Cause Partner Woosh Washing expert campaigning about Equality at home; Official Host Destination Partner Tourism Authority of Thailand,Official Hotel Partner Marriott Marquis Hotel, Host Venue Siam Niramit;
Other key partners of IIFA 2018 include Associate Sponsor QNET;, Brand Partner Ease My Trip, Official Travel & Hospitality Management Partner Wedniksha; Airport Hospitality Partner Pranaam GVK Guest Services; Official Hair & Makeup Partner Nabila’s Salon; Official Time Partner Craig Shelly
Kicking off the celebrations,IIFA Rocks 2018 will feature a musical extravaganza by acclaimed Bollywood music director-singer Pritam Chakraborty along with talented singers like Sreerama Chandra, Amit Mishra, Shalmali Kholgade, Antara Mitra, Nakash Aziz and Nikitha. Adding to the excitement, IIFA Rocks 2018 would feature stunning performances by Bollywood divas Sonu ke Titu ki Sweety Nushrat Bharuchaand Vaani Kapoor
The grand finale of the 19th Edition of NEXA IIFA Awards, will witness mesmerizing performances by Bollywood megastars Ranbir Kapoor, Shahid Kapoor, Varun Dhawan, Arjun Kapoor, Bobby Deol, Shraddha Kapoor, Kriti Sanon, and Lulia Vantur. With the excitement growing across the world, the legendary actor Rekhais sure to leave audiences spellbound with her ethereal performance at the grandiose event.
Furthermore, IIFA has proudly partnered with Woosh Washing Expert, to support the cause of equality at home - ‘Barabari Ghar Se Shuru’. This partnership provides a platform to contribute and raise awareness for Women Empowerment and Gender Equality.
Commenting on their association, Mr. Yogesh Jain, Managing Director, Woosh Washing Expert said, “We’re glad to announce Woosh Washing Expert as a Proud Cause Partner of IIFA 2018 for the second consecutive year. As we believe in the power of gender equality and women empowerment, we’re proud to support the cause- Equality Begins At Home”. Let’s all support ‘Barabari Ghar Se Shuru’.
Recognizing his immense contribution to Indian cinema, last fortnight the IIFA Advisory Board announced that the venerated actor, Anupam Kherwill be honored with the prestigious ‘IIFA Award for Outstanding Achievement in Indian Cinema’ at IIFA Awards 2018.
Additionally, as part of its commitment to preserving cinema heritage, this year IIFA Foundation will be collaborating with OSIANs auction house,India’s foremost Arts and cultural Institution & Auction House, to showcase vintage cinema memorabilia at an exhibition event which will be held at the Bangkok Marriott Marquis, Queens Park hotel from June 21st to June 23rd.A glimpse of the memorabilia was displayed at the press conference.
Commenting on the occasion, Rekha said “Coming back to IIFA and performing on the grandest stage of all in the beautiful city of Bangkok feels ethereally wonderful. IIFA 2018 is going to be an unforgettable, magical and once-in-a-life time experience for Indian Cinema fans worldwide.”
Commenting on the occasion, Varun Dhawan said, “IIFA has always held a special place in my heart but that bond became even stronger after Wizcraft and IIFA offered me a chance to pay tribute to my father’s legacy through a special performance last year. I am very excited to put on an amazing show for everyone in Bangkok.”
Kriti Sanon added saying, “I am thrilled to be back at IIFA in yet another new city with something exciting for my fans worldwide. IIFA truly is a great platform that not only celebrates the glory of Indian Cinema but it also provides an excellent opportunity to connect with the fans globally and I look forward to an amazing performance in Bangkok.”
Speaking on the occasion, Ayushmann Khurrana shared,"This will be the third time I’m going to host IIFA Rocks and I plan to make things very interesting. It has been an amazing association with IIFA who have chosen me to host the event multiple times. I wish IIFA all the success this year as we head to Bangkok to present to audiences the biggest entertainment spectacle of the year, Cheers!"
Speaking on the occasion, Bobby Deol shared, “My IIFA experience has always been very special, right from my very first performance to sharing a stage with my family. I am super excited, a bit nervous to be back at the IIFA stage and to be performing, I hope the fans and the global audiences have fun.”
Speaking on the association, Mr. Yuthasak Supasorn, Governor of Tourism Authority of Thailand shares,“We are extremely pleased to host the prestigious IIFA awards for the second time in Thailand. IIFA 2018 works as greatest platform to showcase the country’s unique experiences to the rest of the world. I would like to thank the Academy for presenting us with this wonderful opportunity once again.” Bangkok is decking up for one of the biggest events to come to our country to ensure we convert experiences into everlasting memories. The 2008 awards ceremony received an overwhelming response and we hope to have yet another amazing IIFA in Amazing Thailand.”
Commenting on the association,Khun Pannin, Founder, Siam Niramit said “Indian Cinema has grown continuously over the years to attain its current status as a top player in the world film industry. IIFA has grown with it, producing ever more exceptional events at amazing venues throughout the world. This year, Siam Niramit is honored and delighted to welcome IIFA back to Bangkok as we play host for the second time in 10 years. We are very excited to collaborate with IIFA to bring this extraordinary world event to our country.”
Commenting on the association, Mr. Nishant Pitti, CEO & Founder EaseMyTrip shares, "By associating with IIFA for the second time, I am very positive that EaseMyTrip is going to make its bond with the entertainment world stronger through this event."
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It will give viewers a chance to win tempting prizes by watching Hollywood blockbusters every night at 9pm
English movie channel Movies NOW rings in the festive season with its mega property ‘100 Mania’. With the premise, ‘chill to win’, the 6th season of the property gives viewers an opportunity to win tempting prizes by watching Hollywood blockbusters every night at 9pm, starting 15th December 2018.
‘100 Mania’ will feature action blockbusters and franchises that Hollywood has to offer. With a curated line-up of movies like ‘Iron Man 3’, ‘Finding Dory’, ‘Warcraft’, ‘Doctor Strange’, ‘The Revenant’ and ‘Casino Royal’, viewers can watch and win prizes like smartphones, MacBooks, iPhones, laptops, television sets, play station 4, cars, bikes and lots more by answering simple questions.
Vivek Srivastava, EVP & Head Entertainment Cluster, Times Network said, “100 Mania is an iconic property and we are proud to bring it back in a bigger, bolder avatar in its sixth season. Over the last five seasons of 100 Mania, we have seen an unprecedented level of consumer engagement and the property has been true to the channels promise to provide the best of Hollywood blockbusters to our viewers. To make the property more interactive and collaborative this season, we are leading a massive integrated multimedia campaign synchronizing TV and social media. We hope Season 6 of 100 Mania carries ahead the legacy of the property by continuing to delight the minds of our viewers.”
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The average market share of the channel grew from an average of 23% in Q4 17-18 to over 35% in Q3 18-19
Emerged as a reigning player in the business news genre, ZEE Business has shown remarkable growth in recent times. The average market share of the channel grew from an average of 23% in Q4 17-18 to over 35% in Q3 18-19. The channel has been extremely aggressive in relooking at its programming as well as marketing.
Speaking on the development, Anil Singhvi, Managing Editor, Zee Business says “the channel has relooked at the programming keeping consumer and credibility at the core of it. Our intent is to add value to our viewers by bringing the best business news analysis. We have also introduced segments like instant profit making tips looking at the market opening.”
On overall stock market programming, Singhvi says “it has been focused on small and new traders enabling them to trade or invest comfortably. We are shifting viewers habit from saving to investment and helping to fulfill their financial inclusion agenda.”
The channel has some of the successful new initiatives like Aaj Ke 2000 (a segment planned for intraday traders with limited money to book profit), Investment Gurukul (making the viewer comfortable with stock market operations), F&O Ki Pathshala (enabling traders for derivative trading in easy language), Desh ki Baat (a unique style political debate show in prime time). All these shows/segments have become very popular in a short time and have really fueled the growth.
Commenting on the new marketing campaign, Sujeet Mishra, Head Marketing, ZMCL says “Zee Business will keep strengthening its relationship with viewers and partners by constantly reinventing programming and communication. We have a great content lineup and the best of business news analysts. The splendid growth of viewership is a reflection of our growing trust and the campaign stunningly captures the spirit”.
The channel also did some special shows recently such as Zee Business Travel Awards in partnership with Mauritius Tourism, and multicity Dare to Dream Awards in partnership with SAP which were hugely successful. Now based in the financial capital of India, Zee Business is all out to bring the best of content, analysis, and experts for viewers.
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This season of DPL will see the participation of some of the top media agencies such as Daily Hunt, Republic World, Dainik Bhaskar, Sony Liv, CNN and Moneycontrol
With a pledge of taking cricket to new levels of networking and fun, the 5th season of the Digital Premier League is being organized by Zirca along with associate sponsor Latestly. The league which kicked off at the Jankidevi turf on weekends, not only aims to bring together the digital fraternity through cricket but is also a major initiative towards promoting women empowerment as all the 20 participating teams will be headed by girl captains selected on the basis of their leadership qualities.
The tournament also comes with a big surprise as for the first time in the history of DPL, the entire league will be covered via live streaming giving Mumbaikers the leisure of enjoying the matches while relaxing at home. The teams will battle against each other to grab the Digital World Cup promising some power packed action on the ground.
With each successful season, the Digital Premier League is growing in leaps and bounds with the unprecedented participation of the fraternity of publishers, media agencies and advertisers. The league also establishes a much-needed harmony amongst digital media companies.
Looking forward to fun-filled matches this season, the league gives a chance to its participants to meet and know each other members better and gives an open platform to discuss opportunities at a later stage. The plan with growing DPL is to make such league a national event where industry members across the country can come together at a single platform every year. Karan Gupta, Managing Director, Zirca distributed the awards & prize to the winners, empowering women in sports.
This season of DPL will see the participation of some of the top media agencies such as Daily Hunt, Republic World, Dainik Bhaskar, Sony Liv, CNN and Moneycontrol. Major brands such as Network 18, Amazon, Car Dekho, we transfer will also be a part of this esteemed tournament.
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Event to set the outlook for the upcoming year of General Elections
Continuing the ethos of News18 India of bringing path-breaking initiatives, the channel is back with the fourth edition of News18 India Chaupal’. Amidst the astounding mandate of the recent assembly elections, the flagship event will bring together leading politicians and commentators to set the outlook for the General Elections next year.
Scheduled for 19th December in New Delhi, Chaupal will be graced by leading personalities such as Yogi Adityanath, Ravi Shankar Prasad, Manoj Sinha, Kamal Nath, Akhilesh Yadav, Digvijay Singh to name a few.
Exemplifying channel’s disruptive spirit, News18 India Chaupal will focus on subjects that cover the mood of the nation. From politics to policy making and from state issues to Bollywood opinion, ‘Desh ka Sabse Bada Manch’ will aim to add a unique dimension to both political and popular discourse. Speaking about the 2019 elections and current political scenarios, the inaugural session will witness BJP’s star campaigner and Uttar Pradesh’s Chief Minister, Yogi Adityanath.
Commenting on the initiative, Prabal Pratap Singh, Managing Editor, News18 India said, “Over the past two years, News18 India has seen phenomenal growth which, we firmly believe, has been possible because of our fearless approach in presenting the news and an undying commitment to deliver the truth. Furthering our philosophy of hard-hitting journalism, the 4th edition of ‘News18 India Chaupal’ is going to be extremely pertinent as it sets the stage for the political dialogue while India gears up for the upcoming General Elections in 2019. The event will aim to catalyze new approaches, debates, and deliberations across a range of topics in the presence of the finest leaders of our country.” From the revival of Congress to ultimate contest in 2019 and the rise of young political brigade along with the third front, the thought leaders across numerous fields will share their insights and perspectives. The sessions will be moderated by top anchors and journalists of News18 India.
Prominent politicians, policymakers and intelligentsia, along with stalwarts from entertainment industry such as Biplab Kumar Deb, GVL Narsimha Rao, Sambit Patra, Raj Babbar, Jayant Chaudhary, Pankaj Singh, Manish Tiwari, Mukhtar Abbas Naqvi, Sukhwinder Singh, Sona Mohapatra, and Kriti Kharbanda amongst others will be participating in the News18 India Chaupal.
News18 India Chaupal will be telecast throughout the day on News18 India along with live dip-ins on News18 Network
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Wynk has one of the highest number of active users, thanks to the growth of smartphones and high speed data networks
Airtel’s music streaming app Wynk Music has been rated as ‘Most Entertaining App of 2018’ on Google Play Store.
Launched in 2014 as an OTT app, Wynk Music has emerged as India’s leading music app with one of the highest number of active users. Thanks to the explosive growth of smartphones and high speed data networks, Wynk Music has seen over 100 million installs.
“Our biggest obsession is user experience and we continue to invest and innovate to keep making it better. The love we get from our users is the biggest endorsement for our efforts and we are truly delighted to end 2018 on this high note,” says Sameer Batra, CEO – Content and Apps, Bharti Airtel.
The latest version of Wynk Music, which was released in May 2018, offers users a more personalized and contextual experience. The new Wynk comes with a radio tab, a dedicated ‘My Music’ tab and a social element with introduction of playlists, where users can follow lists created by others, basis their choice. The app also comes with an artist section, which showcases the best of songs from the music artist, making it easy for users to navigate.
Sameer Batra added, “We now have a sharp focus on adding regional content to our library given that most new users coming online are from smaller towns and villages. We are already seeing a massive surge in volumes of regional songs being streamed on Wynk and believe that this trend is set to play out in a big way in the coming years. Airtel’s deep understanding of these markets and customers enables us to deliver a great experience to these users.”
Wynk Music has partnered with all leading record labels, including Hungama, Universal Music, Sony Music, Saregama, Zee Music, Aditya Music, Unisys, Venus, PDL, to offer unmatched variety and top entertainment experience to users.
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With this special subscription offer, audiences in Australia and Singapore will have access to ZEE5 Originals such as Tigers and Karenjit Kaur
Ringing in the Christmas cheer, ZEE5 has announced a special 20% off holiday subscription offer for Australia and Singapore. As a part of the ZEE5 ‘Christmas Bonanza’, audiences across these two countries will have access to 1,00,000 hours of the largest bouquet of on-demand content across 12 languages for 7.99 AUD/month and 7.98 SGD/month as against 9.99 AUD/month and 9.98 SGD/month.
“With our recent global launch across 190+ markets, this is ZEE5’s first Christmas in Australia and Singapore. And what better way to spread the joy this festival season than to bring a special ‘Christmas Bonanza’ offer with a whopping 20% discount to Indians and South Asians in these markets to enable them to access over 1,00,000 hours of the best of Indian TV Shows and Movies, Live TV, Music and much more.” said Archana Anand, Chief Business Officer, ZEE5 Global.
ZEE5 offers the largest width and depth of multi-genre and multi-lingual content across 12 content languages like English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi as well as 11 display languages. The platform comes packed with content ranging from Indian Movies and TV Shows to Music, Health and Lifestyle videos as well as an extensive Live TV offering with 60+ popular Live TV channels.
With this special subscription offer, audiences in Australia and Singapore will have access to ZEE5 Originals such as Tigers and Karenjit Kaur, scintillating Bollywood hits like Padman and the global digital premiere of Namaste England as well as an extensive Tamil content library including top shows like Sembaruthi, Poove Poochoodava and Yaaradi Nee Mohini, ZEE5 Originals including Kallachirippu and America Mapillai and recent blockbusters like Mersal and Lingaa.
The ZEE5 App can be downloaded from Google Play Store as well as the iOS App Store and can be accessed by visiting www.ZEE5.com. The app is also available on Samsung Smart TV, Apple TV and Android TV as well as Amazon Fire TV.
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Amma Ariyaan is a one stop destination for readers to get important and interesting information about pregnancy, post pregnancy and parenting
Asianetnews.com, the digital arm of Asianet News Networks, will be launching a new digital property – Amma Ariyaan, a one stop destination for readers where they can get important and interesting information about pregnancy, post pregnancy and parenting.
Amma Ariyaan will be initially launched in Malayalam with articles and video to help women go through the pregnancy stage. Subject matter experts and influencers have been brought on board to provide concrete and correct information for the target audience. While most of the content will be created by the editorial team of Asianetnews.com, readers are also invited to share their stories and experience on their pregnancy journey. With this, Asianet News Network is expecting to increase engagement level of the website with more ‘relatable content’.
Asianetnews.com has partnered with Popees and Goodknight for this project, although many more enquiries are pouring in from brands across the country.
Abhinav Khare, CEO, Asianetnews.com said, “At AsianetNews.com, in our unceasing effort to improve user engagement, we constantly innovate and take initiatives which has made us one of top News Platforms in India. ‘Engaging’ & ‘Relevant’ content has always been our prime focus. Amma Ariyaan is one such initiative which we believe will not only help women during their pregnancy but also will spread awareness amongst young men and women about family planning and parenting. We have roped in top experts for this digital property. Our well researched content will definitely make Amma Ariyaan and AsianetNews.com a common name in many households.”
Speaking on the Shridhar Mishra, VP - Digital Sales, Asianetnews.com said, “We are confident that the content we are preparing for Amma Ariyaan will appeal to our readers, especially the ‘relatable stories’ we are working on. A lot of brands have shown interest in working with us on this project because with us they will reach out to their target market at the grass root level. Another advantage is the credibility of Asianet News brand name. We are very excited about the launch of this digital property and we hope to be able to soon launch this on our other websites as well.”
Amit Gupta, Managing Director, Asianet News Media & Entertainment Pvt Ltd said, “We at Asianetnews.com, have constantly constantly endeavouring and working to stay ahead with reader engagement content. And with the launch of Amma Ariyaan, readers can look forward to interviews with doctors and celebrities in addition to informational articles and videos.”
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The company has recently launched a new campaign to introduce the latest Wild Stone Edge collection, titled, #JustFriendsNoMore
The House of McNROE with its brands Wild Stone and Secret Temptation, has announced their plans to strengthen their product portfolio and launched a shower gel, hair gel, face wash and shaving foam under it ’s Wild Stone Edge Series.
McNROE has enjoyed being one of the market leaders in the fragrance category with approx 10% market share and now with the launch of four new product categories for the very first time, the brand is planning to reach out to its brand loyalists with more of Wild Stone products to choose from. Until now, the brand has been available in the deodorant, perfume, after shave lotion, talc, shaving cream and soap segment under the various Wild Stone fragrance series.
Speaking about the new range, Narendra Kumar Daga, MD, McNROE, “WIild Stone has emerged as one of the preferred home grown fragrance brands and we realized that our loyal consumers were wanting more from the brand, they wanted to extend their brand experience with newer categories and thus we decided to launch new products to meet this demand. We are confident that we will make our presence felt and we will be reaching out to newer and emerging set of consumers across the country with our new range.” With this launch, the Wild Stone Edge Collection now features a set of seven products such as Perfume, Deodorant, Shower Gel, Face wash, Hair gel, Shaving Foam and After Shave Lotion.
The company has recently launched a new campaign to introduce the latest Wild Stone Edge collection, titled, #JustFriendsNoMore, which revolves around a young boy-girl who start off as childhood friends and stay #JustFriends until the girl’s starts getting attracted to the boy, with a change in his personality and looks – as he starts using Wild Stone Edge, and the campaign continue to holds the original tagline ‘log to notice karenge’.
The new Edge Collection has an intense aromatic woody fragrance, which gets the user to stand out from the crowd and showcases him as a dynamic and a powerful personality.
McNROE also launched Compact Pocket Body Perfumes in the 18 ml size category in three variants each for Wild Stone and Secret Temptation. The 18 ml segment is perfect for on the go usage. The Wild Stone 18 ml fragrance variants are Blast, Charge and Fresh; and Secret Temptation 18 ml fragrance variants are Lush, Bloom and Alive.
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Led by RJ Ginnie, the campaign creates awareness on traffic rules and addresses the issues of underage driving, drunk driving and jay walking in the national capital region, Delhi
Radio network, Radio City, has launched a campaign titled #MeraGhaata, to create awareness about traffic rules and address the issues of underage driving, drunk driving and jay walking in the national capital region, Delhi.
The voice of Delhi Radio City’s RJ Ginnie took up the role of being the ‘Driver of Change’ for this campaign and on her popular morning show, ‘Suno Na Dilli’, has encouraged listeners to consciously stop flouting traffic rules. The campaign, in association with Delhi Traffic Authority/Police, is a right blend of satire, humour and facts. #MeraGhaata, a three-week-long campaign which started on December 3, will manifest itself on-air, on-ground and on digital platforms. Led by RJ Ginnie, along with other Radio City representatives, this campaign will bring about a sense of self-realisation amongst the Delhiites and influence a positive change in the society.
To amplify this message, Radio City launched a hard-hitting video on the menace of underage driving, drunk driving and jay walking, by recreating the popular song ‘Tera Ghaata’, sung by singer Gajendra Verma. The video encapsulates the consequences of breaking traffic rules and encourages Delhiites to take the onus of preventing road mishaps. This message driven campaign will be supported with a 360 degree marketing approach, including on-ground, digital, print and outdoor.
Commenting on the campaign, Kartik Kalla, Chief Creative Officer, Radio City said, “Radio has the power and reach to influence mind sets at large and Radio City, has always strived to resolve the issues the citizens struggle with. Since we are all equally guilty of breaking traffic rules, the idea behind the campaign is to encourage Delhiites to take onus of our actions. The song chosen for the campaign is immensely popular amongst the listeners and thus, we chose to take a digital route that resonates best with them. We are optimistic that we will be able to bring about a significant difference in building better civic sense and social responsibility among the people of Delhi.”
Expressing her thoughts on leading this drive, RJ Ginnie said, “I believe Radio and its role is constantly evolving in today’s day and age. It is no longer limited to just music and fun – it is also a great influencer in highlighting daily problems and social issues in such a manner that it stays with the listener. Traffic is one of the biggest problems of Delhi and the fact is that each one of us is equally responsible for the mess. Whether it is giving keys to underage children, not following road rules, not using foot-over bridges and subways, we’re all guilty of it. It is imperative that all of us unanimously make an effort to bring about a change and make Delhi better.”
The singer Verma said, “It is an honour that my song is lending itself to such an important cause and I hope people start becoming more responsible citizens when it comes to following road traffic rules. I support RJ Ginnie and Radio City for this initiative. Drunk driving, jay walking and under age driving - the three main aspects Radio City’s #MeraGhaata campaign seeks to redress - have severe consequences that most of us do not realise.”
According to Alok Kumar, Joint CP Traffic, Traffic Commissioner of Delhi, “As many as 35,598 challans have been issued for drunken driving until 30th November 2018 and more than 20,000 vehicles have been impounded. With this influential campaign, Radio City continues to amplify and highlight important issues plaguing our societies, made possible due to the channel’s understanding of the pulse of the city. These initiatives further amplify its philosophy of ‘Rag Rag Mein Daude City’.”
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Gives viewers an inside look at the hunt for Pablo Escobar as told by the US DEA agents
Pablo Escobar’s belief that “Life is full of surprises, some good, some not so good,” forms the basis for a thrilling biography of the infamous drug lord. Watch the true story of Colombia's powerful drug kingpin in “The Rise & Fall of Pablo Escobar’ this December on History TV18 HD at 10PM.
Pablo Escobar was the most notorious figure of one the darker periods of Colombia’s recent political history. Though he started out as a petty thief and small time dealer in the city of Envigado, just outside Medellin, he later was to become one of the world’s richest men due to his involvement in the cocaine trade. His dual weapons, of large-scale violence and bribery, allowed Escobar to co-opt much of the Colombian state, and bring it to the brink of collapse.
The Rise and Fall of Pablo Escobar gives viewers an inside look at the hunt for Pablo Escobar as told by the US DEA agents who hunted him and those that were there reporting. In this two hour special, viewers will hear personal accounts from several DEA agents, as well as journalists who were part of the search and ultimate capture of Escobar. Along with never before seen footage and photographs of Escobar’s life and capture, viewers will be taken along on the journey that was Pablo Escobar’s life and his demise.
The docudrama will air on December 14.
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