Ghadi Detergent Inks Naming Rights Deal at New Delhi Railway Station in a Bold OOH Move

In a significant out-of-home (OOH) marketing coup, Ghadi Detergent, one of India’s most trusted laundry care brands under the RSPL Group, has secured exclusive naming rights for five platforms at New Delhi Railway Station — one of India’s busiest transport hubs. This initiative marks a strategic leap for the brand, reinforcing its presence amidst a daily footfall of over one million passengers.

As part of a one-year partnership with Indian Railways, platforms 1, 6, 7, 8, and 9 will now carry the branding of ‘Ghadi Platform’, complete with billboards, vinyl wraps, signage, and digital displays prominently showcasing the brand’s identity across these platforms.

Gourabh Rath, AVP-Marketing, Ghadi, commented on the development, saying,
“This partnership is a significant milestone for Ghadi Detergent. It allows us to engage with consumers like never before, and we are delighted to collaborate with Indian Railways for this one-of-a-kind opportunity.”

Echoing this sentiment, Varun Chauhan, Brand Manager at Ghadi Detergent, added,
“Ghadi Detergent has always held a special place in Indian households. By integrating our brand with such a vital transit hub, we stay connected to the daily lives of our consumers across both urban and rural India. Just as New Delhi Railway Station links people across the country, Ghadi Detergent remains a reliable companion in millions of homes.”

Beyond traditional branding, the initiative also includes commuter-friendly amenities such as female feeding rooms and enhanced platform signage, aiming to not only amplify brand recall but also improve passenger convenience and experience.

With a commanding 20% market share in India’s laundry segment, Ghadi Detergent has built its reputation on quality, affordability, and consistent innovation for over three decades. This bold OOH move is a testament to RSPL Group’s strategic vision of consumer engagement at high-impact touchpoints.