#BachaavMeinHiSamjhdaariHai, says the detergent brand as part of the campaign  

exchange4media Staff Dec 12, 2020 7:51 AM


Brands like Bata, Ghadi, Max Fashion and Reliance Trends come up with campaigns highlighting brotherhood and camaraderie

exchange4media Staff Jun 5, 2019 8:42 AM


The film has been conceptualised by ADK Fortune and executed by Elements

exchange4media Staff Jun 2, 2019 6:00 PM


We take a look at some of the most creative ads that lit up screens this year

exchange4media Staff Nov 5, 2018 7:05 PM


Ghadi’s campaign by ADK Fortune shuns perception of meniality from house work

exchange4media Staff Nov 3, 2018 9:30 AM

MeToo ads?blur=25

We take a look at some brands and campaigns that were bold enough to make a conversation around the topic of sexual harassment much before the #MeToo movement...

exchange4media Staff Oct 10, 2018 8:04 AM

Ghadi Detergent’s message this Holi: 'Saare mael dho dalo'?blur=25

The ADK Fortune conceptualised campaign urges people to play ‘clean’ Holi; explores misuse of ‘bura na maano Holi hai’ proverb by miscreants to harass women

exchange4media Staff Mar 11, 2017 8:31 AM