Brands like Bata, Ghadi, Max Fashion and Reliance Trends come up with campaigns highlighting brotherhood and camaraderie

exchange4media Staff 1 week ago

The film has been conceptualised by ADK Fortune and executed by Elements

exchange4media Staff 02-June-2019

We take a look at some of the most creative ads that lit up screens this year

exchange4media Staff 05-November-2018

Ghadi’s campaign by ADK Fortune shuns perception of meniality from house work

exchange4media Staff 03-November-2018

We take a look at some brands and campaigns that were bold enough to make a conversation around the topic of sexual harassment much before the #MeToo movement...

exchange4media Staff 10-October-2018

The ADK Fortune conceptualised campaign urges people to play ‘clean’ Holi; explores misuse of ‘bura na maano Holi hai’ proverb by miscreants to harass women

exchange4media Staff 11-March-2017