Event Capital & Hungama to organise ‘The Great Indian Dandiya Festival’

The festival is scheduled to take place from September 29 to October 7 at Jio Garden, Mumbai

e4m by exchange4media Staff
Updated: Sep 4, 2019 2:54 PM

Event Capital, a part of Laqshya Media Group and Hungama, has announced ‘The Great Indian Dandiya Festival’.

The festival is scheduled to take place from September 29 to October 7 at Jio Garden, Mumbai. The Great Indian Dandiya Festival will witness an amalgamation of renowned celebrities, mixed cuisines and multiple activities for 9 days. Offering fans an eclectic mix of music with various experiential zones and interactive on-ground activities, making it an experience to remember.

Commenting on the launch of the first edition of The Great Indian Dandiya Festival, Deepak Choudhary, Director and Founder, Event Capital said: “India is such a diverse country, Dandiya festival is one of the most awaited festivals of the year. We have been curating various IPs in music, fashion, lifestyle, sports, kids, etc. Through this IP, we want to provide entertainment which is of the best quality, clutter-breaking and innovative. We have added an extra element of excitement to the festival and we are certain that this will keep our audiences entertained throughout the nine days of Navratri”.

Commenting on the announcement, Siddhartha Roy, COO, Hungama Digital Media said: “As a premier music streaming platform in the country, we have always believed in creating enriching musical experiences for our users. We are excited to have jointly created The Great Indian Dandiya Festival with Event Capital and believe that this will extend our brand promise to a live on-ground festival that combines music with colours, dance and festivities. We are certain that through this association we’ll be able to make the most musical time of the year, even more enticing for our users.”

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