In the absence of an industry-backed measurement system for the OTT space, industry experts explain why analytics provided by private players may not be enough in the long run

Shikha Paliwal Jan 6, 2020 8:36 AM

Siddhartha Roy, COO, Hungama Digital Media, spoke about recent strategic partnerships, marketing & advertising strategies behind the partnerships and imminent plans

Neethu Mohan Dec 6, 2019 8:21 AM

While Siddhartha Roy has been named Bangalore Branch Head, Mullen Lintas, Kishore Subramanian takes charge as Planning Head, Lowe Lintas Bangalore

exchange4media Staff Dec 5, 2019 7:43 PM

The festival is scheduled to take place from September 29 to October 7 at Jio Garden, Mumbai

exchange4media Staff Sep 4, 2019 2:54 PM

Through this partnership users of Ask DISHA can listen to songs & watch music videos on Hungama Music by accessing it from the chatbot

exchange4media Staff Mar 26, 2019 1:12 PM

Users can now listen to their songs on the Amazon Echo range of smart speakers as well as the Amazon Fire TV Stick by simply asking Alexa to play songs from Hungama Music

exchange4media Staff Jan 30, 2019 5:18 PM

Hungama Digital Media COO says there’s an increase in demand today for local, differentiated and exclusive content

exchange4media Staff Jan 21, 2019 8:52 AM

COO, Hungama Digital Media says while metropolitan India will continue to consume content with equal gusto, it is the Tier II & Tier III markets that will lead the growth in consumption

Siddhartha Roy Dec 31, 2018 8:24 AM

The massive growth of digital has pushed traditional media houses in a phase of existential crisis. Though traditional media in India currently attracts big ad dollars, the question is: Will advertisers continue this faith in traditional platforms?

Ruhail Amin May 17, 2018 8:54 AM

With the promise of free voice calling, free national roaming, better bandwidth and data at fraction of the cost of incumbents, Reliance Jio made headlines in the telecom network.

Madhuwanti Saha Sep 13, 2016 8:07 AM

The 360 degree campaign kick-started with a TVC featuring the voiceover of Bollywood star Hrithik Roshan along with a social media contest with the hashtag #HungamaMusic, amplified by OOH, digital and radio

exchange4media Staff Oct 25, 2014 8:57 AM

The agency's mandate will be to target digital music consumers across the country via 360 degree creative communications including print, OOH and digital

exchange4media Staff Sep 5, 2014 8:37 AM

Service includes integrated service of audio and videos, streaming without internet, operator billing and Google Wallet integration

exchange4media Staff Jun 25, 2014 7:54 AM

Music industry is using social media to create virality, conversations, advtg opportunities, branded content & much more...

Priyanka Nair Apr 22, 2013 8:32 PM

Hungama Digital will manage all social media interactions on Facebook, Twitter, YouTube, etc. The incumbent on the business is Quasar

exchange4media Staff Jun 6, 2012 8:55 PM

Hungama Digital will manage all social media interactions on Facebook, Twitter, YouTube, etc. The incumbent on the business is Quasar

exchange4media Staff Jun 6, 2012 8:55 PM

Roy joins as the company’s first COO; he will be responsible for the agency’s operations across its offices in Bangalore and Mumbai

Priyanka Nair May 22, 2012 8:31 PM

Roy joins as the company’s first COO; he will be responsible for the agency’s operations across its offices in Bangalore and Mumbai

Priyanka Nair May 22, 2012 8:31 PM

The Preferred Marketing Developer badge is recognition of Hungama’s commitment to the digital marketing space

exchange4media Staff May 10, 2012 7:06 PM

Today, the audience is looking towards the digital platform to fulfill their entertainment needs and the Indian digital music market, estimated at Rs 5.2 billion in 2011, is tapping into the medium like never before, writes Siddhartha Roy, Hungama Digital Media.

Siddhartha Roy Nov 10, 2011 8:36 AM