Apollo Tyres along with WATConsult launches #EarnTheJersey campaign

The campaign is based on the motto that a Manchester United jersey is always 'EARNED' and never 'GIVEN'

exchange4media Staff 30-May-2017

Apollo Tyres along with WATConsult launches #EarnTheJersey campaign

Apollo Tyres along with WATConsult has recently launched a digital campaign called #EarnTheJersey, as part of its association with Manchester United. Based on the motto, ‘A Manchester United Jersey is always ‘EARNED’ and never ‘GIVEN’’, this initiative is part of the overarching umbrella of #ApolloXmanUtd, for the Indian market.

Along with creating brand awareness about the association amongst Indian soccer and Manchester United fans, the objective of the campaign is to also leverage the partnership with one of the biggest football brands to maintain the interest of Apollo Tyres consumers. 

#EarnTheJersey is a trial by which a fan can truly 'EARN' their Manchester United Jersey by 'Going the Distance' and proving that they deserve it. The users are supposed to download the augmented reality (AR) app from Google play or iOS store and scan the Apollo Tyres logo to start collecting virtual Manchester United jerseys. The one who collects the maximum jerseys stands a chance to watch a live match or win a signed Manchester United jersey.

The first season of the campaign is till August.

Speaking on the same, Rajiv Dingra, Founder and CEO, WATConsult, said, “Through this campaign, we wanted to build upon the football craze in India among the Manchester United fans by giving them a chance to truly earn their jerseys. We chose to go down the digital route by creating AR apps considering our young, tech-savvy audience.”

Pramesh Arya, Group Head Marketing (APMEA), Apollo Tyres, said, “We, at Apollo Tyres, believe in the power of the digital medium to connect with our consumers. We have created a strong digital presence for Apollo Tyres in the recent past. Leveraging our association with Manchester United and the power of AR technology, we want to create exciting experiences and rewards for our consumers. With this campaign, we want to graduate from search and display based awareness campaigns to the creation of a brand engagement property that drives brand differentiation and loyalty.”

The app can be downloaded at:

iOS (Apple) - https://itunes.apple.com/in/app/earn-the-jersey/id1223407630?mt=8

Android - https://play.google.com/store/apps/details?id=com.apollo.etj

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Zee Kannada to launch a first-of-its-kind horror thriller fiction show – Aatmabandhana

Zee Kannada’s 'Aatmabandhana' will be telecast on weekdays at 10:30 PM starting 17th December 2018

exchange4media Staff 8 hours ago

Aatmabandhana

Zee Kannada, has further strengthened its fiction band with innovative content post the successful launch of Paaru. 'Aatmabandhana', is a story narrating the never-ending love between a mother and her son; and how even death cannot put an end to emotions, ranging from love to revenge. The channel is all prepped to make its ardent audience enter the paranormal world with their new horror-thriller fictional show Aatmabandhana, on-air every weeknight starting 17th December at 10:30 PM only on Zee Kannada and Zee Kannada HD.

Aatmabandhana is about a five-year-old boy, Chiru, who believes that his mother, Arati, prefers his sister, Chaitra over him. In an unfortunate turn of events, Aarti along with her children, Chiru and Chaitra, meet with a road accident, and Aarti is only able to save Chaitra. Arati believes that even during Chiru's last breath, she made him feel that she chose Chaitra over him. Aarti, with the help of her maid, goes to a place to ask for forgiveness to his son’s soul, when his soul returns to vindicate his death against his mother.

The cast of Aatmabandhana comprises of the marvellous actor Rajini Amrutha who plays the pivotal role of the mother, Aarti. The talented actor Master Alaap, former Drama Juniors Season 2 contestant, who portrays the role of Chiru, and dynamic child actor Shivaani, portrays the role of the sister, Chaitra. The other actors include Lakshmigowda, Suresh Rai, Ramamurthy, Rajesh, Nethra Sindhya, Sunethra Padit. The show is directed by well-known director G. K. Satishkrishnan and produced by ingenious Mahesh Gowda and Dr. Suma under Dvija Creations banner.

The cinematography is executed by Santhosh Begankal Koppa while the story expansion and screenplay are compassed by S. Selvam and Girish Kalkoppa’s team. The credit for the dialogues, music and title song goes to Rathnagiri, Vinay, and Harshapriya respectively. The graphics design is done by Mumbai's Mudra Graphics of 'Ughe Ughe Madeshwara' fame that will ensure to take the viewers entertainment quotient to a whole new level.

Commenting on the launch, Sathiskrishnan, Director said, “We see Aatmabandhana growing in the hearts of every Kannadiga audience as it has been crafted keeping the viewers of all age groups in mind. With an aim of keeping the audience at the edge of their seats, the staggering graphics will create a new experience for viewers in every episode.”

Speaking about the new show, Raghavendra Hunsur, Business Head – Zee Kannada said, “With the successful closure of Nigooda Raatri, our channel continues to focus on giving our viewers unique and intriguing content. The Horror genre is new and exciting for our team, and we hope Aatmabandhana will keep the audience engaged”.

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RED FM introduces its newest RJ, Robot Rashmi

RJ Rashmi is the first ever Hindi speaking robot and will be seen hosting a show on RED FM

exchange4media Staff 9 hours ago

Red FM

Radio network, 93.5 RED FM has come out with a new concept of having a humanoid robot as a radio jockey. RJ Rashmi, who is the world’s first ever Hindi speaking robot, will be seen hosting a show on RED FM.

The show #AskRashmi went on air on December 3 for the first time. As a part of this concept, Robot Rashmi hosts a show with RJ Raunac aka Baua in the morning from 10 am to 11 am and ‘Dilli ke kadak launde’ RJ Kisna and Ashish in the evening 5 pm to 6 pm.

During the show 'Ask Rashmi', the robot interacts with the callers and responds to their questions. These conversations vary between a plethora of topics like politics, environment, road safety with an understanding of human emotions.

On this first ever concept for the radio industry, Nisha Narayanan, COO, RED FM said, “Red FM is always working towards creating exciting content which also has the new age spark to it. It is the first time ever that a humanoid robot will be hosting a radio show in India. Rashmi the robot along with our RJ’s go on-air together in a segment called #AskRashmi. We are thrilled to have her on-air and looking forward to two weeks of fresh content for our listeners.”

Rashmi was created by Ranjit Srivastava who belongs to Ranchi. The robot was designed on the lines of Hong Kong's robot Sofia. Robot Rashmi not only speaks Hindi but can also speak English, Bhojpuri, and Marathi. This is a first of its kind programming and has never been done in the world, let alone India.

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Indigo 91.9 FM to launches 'The Reena D’Souza Show – Untold Stories of Sportsmen'

The show will be 12 to 17 minutes duration on YouTube aired on Saturdays and 60 minutes segment on Indigo 91.9 FM which will be aired on Sunday.

exchange4media Staff 3 days ago

TheReenaDsouzaShow

Indigo 91.9 FM is all set to launch The Reena D’Souza which will showcase the untold stories of our sportsmen and educate the audience about sports. The show aims to create awareness about fitness among youngsters and the advantage of staying fit. The show will be hosted by Reena D’Souza, a well-known television personality who has been hosting various shows on Star Sports Network, Star Suvarna Plus Kannada for many events like Pro Kabaddi, ISL Season 4, IPL 2018 etc., The show will air four seasons in a year which each season consisting of minimum 12 episodes which will be aired on YouTube as well as Indigo 91.9 FM. Renowned sports personalities will be invited for a four-segment format show which includes Chatting, Entertainment and Games, Tips and Best Practices of Sports and Rapid Fire Round.

The show will be 12 to 17 minutes duration on YouTube aired on Saturdays and 60 minutes segment on Indigo 91.9 FM which will be aired on Sunday.

Satyanaryana Murthy, CEO, Indigo 91.9 FM said, “It is incredibly exciting to keep up the Indigo legacy of launching innovative, clutter-breaking content that our premium audiences have come to love. And our upcoming collaboration with Reena D’Souza, where she gets up close & personal with India's champions, is sure to be a hit with our audiences. The show design has been influenced by Indigo's deep understanding of millennial audiences and highlights these celebrities who are woven into our daily lives like never before. The show will be simulcast on Indigo 91.9 FM and our social media channels on every Sunday at 10:00 am to 12:00 pm and stay tuned for more exciting announcements in the coming month.”

Amit Gupta, Managing Director and Group CEO, Asianet News Media & Entertainment Pvt Ltd said, “Over the years, the radio station for a Fun Young Bangalore and Goa, has become an iconic part of the city's’ ethos, putting together exciting programs for listeners and revelers, bringing together some of the finest artists and musicians from across the globe. With this show, we aim to give our audience a new experience of sports and fitness along with entertainment.”

Reena D’Souza, Curator & Producer of the show said, “The Reena D’Souza Show is a dream come true project. I have been working on this project for the last one year; a YouTube-based talk show wherein we bring out the untold stories from sports personalities lives. I believe everyone has a story to share and if it’s brought to the limelight, it can inspire masses. The show brings out stories from the lives of cricketers, footballers, kabaddi players, athletes, Olympian & Paralympic players. This is first of a kind initiative on YouTube wherein all sports are in the focus. Also, I am privileged to be the first sports presenter from Karnataka to have brought out a sports-based talk show on YouTube & Indigo 91.9FM. I am glad that Indigo 91.9 FM joined hands with 'The Reena Dsouza Show' to make this initiative reach bigger audiences.”

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Eros Now begins production of original series 'Flesh' starring Swara Bhasker

'Flesh' will stream exclusively on Eros Now in early 2019

exchange4media Staff 3 days ago

SwaraBhaskerErosNow

Eros International PLC, a leading global company in the Indian film entertainment industry, announced today that Eros Now, its cutting-edge digital over-the-top (OTT) South Asian entertainment platform, has launched another intriguing and compelling original web series, Flesh. A provocative human drama starring a spectacular ensemble cast of Swara Bhasker, Akshay Oberoi, Vidya Malvade, Kavin Dave and Yudhishtir Urs among others began production this month for an early 2019 release. The series is being co-produced by Siddharth Anand and directed by Danish Aslam of Break ke Baad fame. The gritty series is set against the global human trafficking industry and how a belligerent cop, played by Swara Bhasker, neglects the law and takes matters into her own hands. Written by Pooja Ladha Surti, best known for her work on acclaimed films like Andhadhun, Badlapur, Phobia, Ek Hasina Thi amongst others, Pooja has etched yet another captivating narrative around the dark world of human trafficking.

Commenting on the new series, Ridhima Lulla, Chief Content Officer, Eros Group said, “We continue to build our focus on providing a unique experience in the digital world with captivating stories backed by skilled talent. We want the consumers’ digital experience to be defined by creating strong, extraordinary and unforgettable content. Flesh is a flagship Eros Now show that promises to have all the gripping elements to hook audiences”. Producer Siddharth Anand, added “It’s a definite high point to produce such an incredible series with Eros Now and we want to present a perfect blend of dark reality and entertainment through Flesh. The superb script, cast, genre and drama are the key ingredients that will keep the viewers captured till the end”.

Talking about her new web series, actor Swara Bhasker said, “To associate with brave, bold, relevant and impactful characters and projects is a dream for any passionate actor. I am delighted to become a part of Flesh and looking forward to working with this fantastic and talented crew. For the first time in my career, I am playing a cop and my fans will be witnessing a new version of myself in this Eros Now original series.”

'Flesh' will stream exclusively on Eros Now in early 2019.

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JetSynthesys' Sachin Saga Cricket Champions celebrates 1st anniversary with DreamHack

Scheduled on 21st to 23rd December 2018 in Mumbai, Sachin Saga fans will compete and challenge each other in the game’s Virtual Anniversary playoffs to qualify for the DreamHack finale

exchange4media Staff 3 days ago

JetSynthesys

JetSynthesys’ Sachin Saga Cricket Champions, one of the most popular cricket-based games in India, is all set to celebrate its first anniversary with DreamHack, the world’s largest gaming festival. With an expected audience of almost 20,000, the event will feature Sachin Saga as part of its World Finals with players competing in the race to the Top 3.

Scheduled on 21st to 23rd December 2018 in Mumbai, Sachin Saga fans will compete and challenge each other in the game’s Virtual Anniversary playoffs to qualify for the DreamHack finale. Players will face three exciting challenges on the app with the top eight players qualifying for the final event.

The finalists will compete in head-to-head cricket matches and stand a chance to win Sachin Saga merchandise as well as prizes up to 8 lakh!

Speaking on the milestone, Rajan Navani, Vice Chairman & Managing Director, JetSynthesys said, “Within a year of launch, Sachin Saga has fast become one of the most popular cricket games giving fans and mobile game lovers an opportunity to play the legendary cricketer’s game and relive his cricketing moments. Our collaboration with DreamHack will recreate this experience and bring alive the Sachin Saga magic on-ground. We are elated with the success of the game sand look forward to increased engagement on the app with our new immersive gaming experience.”

Launched on 7th December 2017 by the Master Blaster Sachin Tendulkar, the game gave fans an opportunity to relive the legend’s career by stepping into his shoes. Through the technology embedded in the game, it creates a larger than life virtual cricketing experience where for the first time ever players to experience real-time shadows and motion captures in a mobile game. With over 5 million downloads on the app, Sachin Saga Cricket Champions has grown to become one of the top-most downloaded games on Google Play.

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Asianetnews.com breaks into the Top 10 news platforms in India

According to the latest Comscore data, Asianetnews.com is one of the fastest growing news platforms with close to 650% growth in average time spent by users

exchange4media Staff 3 days ago

asianetnews

With digital being the growth driver for news, Asianetnews.com has emerged as a strong player in India’s established legacy of news brands. The latest Comscore data has rated Asianetnews.com amongst the top 10 news platforms in India, with users spending an average time of 434 million minutes vis-a-vis 67 million minutes during the month of July earlier this year. This makes Asianetnews.com one of the fastest growing news platforms with close to 650% growth in average time spent by users. Also, the platform has seen a 400% growth in the average time spent per user, which has increased to 36 minutes from 9 minutes in July.

Asianetnews.com was already a market leader in South Indian languages and with the launch of bi-lingual media-tech platform Mynation.com in July this year, the platform has broken into the national English and Hindi digital news segment and has now emerged as the leading Indian news platform in vernacular languages.

Focused on creating a compelling digital video content platform, Asianet News Network’s strong brand credibility and presence across the four southern states, with strong vernacular teams and deep regional insights, provides the group an edge to source and deliver content like none other.

Speaking on the development, Abhinav Khare, CEO, Asianetnews.com said, “9 out of 10 new internet users in India will come from the vernacular segments. The craze for high-quality video content amongst our users is high which is why at Asianetnews.com, we focus on delivering vertical video content for our users. Other than focusing on Daily & Monthly Active Users, we also focus on building high engagement, which led us to break into the top 10. Since major growth is coming from vernacular, we are confident that we will end the year in Top 5. Based on our aggressive organic and inorganic strategy, we will end the year with a base of 60 million monthly active users and monthly page views of 1 billion plus.”

Shridhar Mishra, VP – Sales, Asianetnews.com said, “This is an exciting time, we are going to generate a revenue growth of 250%+ over last year from India and Middle East Markets. We are working with Most top brands in the Entertainment, Auto, Telecom, Tech, Jewelry, Consumer Products, Real estate & Building Material segments. On the Ad tech front, we are the first ones in the Regional Media space to implement Header bidding on our platforms.”

Amit Gupta, Managing Director, Asianet News Media & Entertainment Pvt Ltd added, “2018 has been a great year for Asianetnews.com. We are building deep domain expertise across board /languages and we are working on growing in-organically in Kannada, Telugu and verticals such as sports amongst others to further strengthen its position across all south languages in digital.”

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Sara Ali Khan makes Live Chat debut with UCWeb

“I am crazy, committed, spontaneous, just like my character in Kedarnath,” says Sara Ali Khan

exchange4media Staff 4 days ago

SaraKhan

Ahead of her big screen debut, Bollywood newbie Sara Ali Khan made her first Live Chat debut hosted by UCWeb, the company within Alibaba Digital Media and Entertainment Group. Sara Ali Khan, the daughter of Bollywood actors Saif Ali Khan and Amrita Singh, is all set to make her debut with Abhishek Kapoor's 'Kedarnath', also starring Sushant Singh Rajput.

Around half million fans logged into UC Browser and UC News to chat with Sara as she revealed interesting facts about her personal life, the Bollywood debut, and challenges in shooting for two films simultaneously, the company said in a statement.

The pretty debutante was quite interactive and vocal during the special live chat session organized by UCWeb. Touching upon her experience while shooting for Kedarnath, she said, “The film is like a baby to me, which makes it difficult to choose a single favourite scene out of the entire movie.”

Sara gave a sneak peek into her smart and independent side while responding to the fans’ questions. When asked if her mother Amrita Singh used to go with her for film shoots, she said, “My mom never accompanied me on the sets. She used to say if I would have been working as a doctor, she would never accompany me to the operation theatre.”

Given the fact that she is Saif Ali Khan and Amrita Singh’s daughter, there has always been a lot of buzz around her. When asked about her bonding with Kareena Kapoor, wife of Saif Ali Khan, she shared, “I am thankful to Kareena, the way she has been appreciating me all around, but I can’t take this appreciation seriously as she is family and will obviously be little more biased towards me.”

The newbie is off to a starry start, but says “I have no starry tantrums and often ditch the car to travel by an auto rickshaw.”

“Saw the trailer, it is awesome!” a comment from the fans stirred up the discussion for the movie during the live chat. “I have been associated with the Kedarnath temple and am in love with it. I am expecting the film to be a hit because of its impressive story, a good director and nice actors,” a message in the chat box said.

The live chat was part of UCWeb’s efforts in providing specialized curated content across categories for its wide user base of 130 million.

According to Cheetah Lab and UC Media Lab Joint Report, entertainment is the largest category in mobile content consumption for Indian users on UC’s news feed platform.

Elaborating on the initiative, Damon Xi, General Manager of UCWeb India and Indonesia, Alibaba Digital Media and Entertainment Group, said, “UC Browser is a user-oriented platform and we wish to feed our users with quality content in every possible category. Earlier also, we have successfully leveraged our tie-up with film studios for movies such as ‘Batti Gul Meter Chalu’, ‘Baazaar’, and ‘Jack & Dil’. We are exploring other tie-ups and associations with various movies and promotions to serve engaging content in the entertainment category as well.”

Witnessing users’ enthusiasm for enjoyable and interactive content in 2018 Asia Cup and Diwali Season, UC has formed the Live Chat as a space for celebrities and fans to interact with each other. The Live Chat is gaining immense popularity among users and has become the top choice for entertainment feeds.

UCWeb, as the Trending Partner of RSVP Film Studios, jointly presents Kedarnath. The love story is set against the backdrop of the Uttarakhand floods that hit the North Indian state in 2013. The film releases on December 7, 2018.

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ABP News Network launches new brand campaign

‘Desh ko Rakhe Aagey’ will be aired on December 6, 2018 and has been created by Lowe Lintas

exchange4media Staff 4 days ago

ann

ABP News Network has launched its new brand campaign ‘Desh ko Rakhe Aagey’ that will be aired on December 6, 2018 and has been created by Lowe Lintas.

 

The campaign is led by two TVCs which showcase the story of a Shoe (7number ka joota) & Bag (Pitthu bag) respectively that are elements which are very important in the career of any journalist. These objects not only see a reporter’s vigor firsthand but also become an integral part of their journey. 

 

The brand campaign was launched by Avinash Pandey, COO, ABP News from his twitter handle https://twitter.com/panavi.

 

He said, "The intriguing campaign aims to brin forth ANN's efforts to eep its most important stakeholder, the viewer ahead on the continous developments happening in the country."

 

Commenting on the campaign launch, Naveen Gaur, COO, Lowe Lintas, said, “Our association with ABP News is a long standing one and this campaign like others in the past is special for us. ABP News is one of India’s leading Hindi news channels and has always stood committed towards keeping the country and its audience ahead by delivering complete and thorough news. The reporters work tirelessly with passion, courage and determination towards this commitment. As India enters the year of General Elections, it is our job to give ABP a distinct identity and we believe the current films will do that."

 

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MTV Beats witnesses 50% growth in viewership as it turns 2

With an aim to trigger habitual viewing for Hindi music, MTV Beats constantly curated thematic playlists and varied programme offerings

exchange4media Staff 5 days ago

MTVBeats2

India’s fastest growing Hindi music channel MTV Beats has completed 2 years as the channel continues to top charts amongst the music enthusiasts in India.

Registering a growth of 50% in only a year (2+ HSM Week 45’17 vs Week 45’18) MTV Beats’ differentiated programming and innovative integrations have led it to emerge as the one-stop shop for Bollywood music.

Speaking on the development, Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18 said, “This year, MTV Beats has doubled its growth and engaged with a captive audience that includes 50% of TV viewing universe in India. Despite being in a highly competitive category that offers little or no variety in content, the channel stood out for its interactive formats and well-crafted concepts. As we continue our growth strides, MTV Beats promises to be consistent in its offerings, continue the momentum and fuel up the joy that good music lends to our viewers.” 

With an aim to trigger habitual viewing for Hindi music, MTV Beats constantly curated thematic playlists and varied programme offerings. The channel’s stellar property, ‘Baba Ki Chowki’ hosted by ace comedian Dr. Sanket Bhosale has garnered 250mn+ viewers with Bollywood biggies such as Salman Khan, Ranbir Kapoor, Ranveer Singh, Varun Dhawan, Alia Bhatt and Katrina Kaif doubling up the madness over 64 episodes. Further amping up the Bollywood quotient, MTV Beats has launched ‘Secret Side’, hosted by singer-performer Akasa, a show that taps into the hidden passions of celebrated musicians. Artists such as Mika Singh, Sukhwinder Singh, Papon, Shalmali Kholgade, Shaan, Benny Dayal and Kanika Kapoor have already been a part of the show and have shared their ‘Secret Side’ unabashedly. Within a span of only 3 months, the show has garnered the attention of over 66mn viewers across the country. MTV Beats also pushed the envelope with India’s 1st live request show - ‘Merawala Song’, which was launched aimed solely at engaging the channels discerning viewers.

Taking the birthday celebrations a notch higher, MTV Beats launched - Swag Nights, a curation of 400 + Bollywood Nights across India, launched at Tamasha (Mumbai) to kickstart the #BeatsTurnsTwo celebrations, ensuring that you never run out of music and masti! The brand is also extending the celebrations to leading corporates, with mega parties in trade offices this month.

Since MTV Beats appeals to those "jinke blood mein hai beat", the brand has launched a blood donation drive in partnership with Indian Red Cross Society, urging consumers to support the cause.

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&TV presents new horror-mystery Daayan

Starring Tinaa Dattaa and Mohit Malhotra, the show premieres on 15th December 2018 and will air every Saturday and Sunday at 9:00 pm only on &TV

exchange4media Staff 5 days ago

DaayanPressLaunch

Transporting its viewers into an alternate world of mystery and horror, &TV and Ekta Kapoor’s Balaji Telefilms’ present Daayan. The show is a gripping tale of a girl’s quest in revealing the identity of the evil force hidden amongst her close ones and defeating its sinister plans.

With popular television actors Tinaa Dattaa and Mohit Malhotra in the lead, the new weekend fiction property is slated to go on air from 15th December 2018 every Saturday and Sunday at 9.00 pm only on &TV. Daayan is a mystifying narrative of a young Jhanvi Morya (Tinaa Dattaa), a well-educated and family-oriented girl hailing from Ujjain. It maps her race against time as she stumbles upon a dangerous ploy of the evil force, as many unusual and mysterious happenings repeatedly occur in her hometown. With a threat to her life, it’s her journey of unmasking the identity of the ‘Daayan’ who is one of her close ones. Accompanying her in this mission will be Jhanvi’s childhood friend and love interest, the wealthy and chivalrous Akarsh Sharma (Mohit Malhotra).

The show also brings together a powerful ensemble cast with names such as  Amit Thakur, Aakash Talwar, Rishita Nag, Kanika Shivpuri, Prabhat Bhattacharya, Priya Bhatija amongst others in various roles.  

Commenting on the new offering, Vishnu Shankar, Head, &TV said, “At &TV we aim to cater to the evolving content palette of our viewers, which is why creating unexplored genres is an immensely exciting proposition for us. We were the first to combine supernatural and romance with Laal Ishq, which has created a niche of its own in the cluttered GEC category. This has encouraged us to now interweave horror and mystery in our new show Daayan. Placed at the primetime weekend slot of 9.00 pm, the audiences are in for thrilling weekends, starting 15th December. The show is a riveting narrative of a young girl Jhanvi Morya’s journey to unveil the identity of the evil Daayan. We are extremely delighted to join hands with Ekta Kapoor and Balaji Telefilms for this project and wholeheartedly welcome the team to the &TV family.”  

Talking about her show, Producer Ekta Kapoor, Balaji Telefilms said, “The team and I are very kicked to present Daayan and have worked really hard designing the show over the past few months. We are happy to see it come to life so beautifully with &TV. Taking viewers through the protagonist, Jhanvi’s journey of unraveling the mystery of the Daayan, the show promises horror, drama, thrill, romance, mystery, an all-in-all great entertainer. With a fantastic team of artists on board, we are sure to create intrigue with the layered plot that will keep the viewers guessing. I have enjoyed creating content in the horror space and I’m glad that audiences have responded well to it. This time too, I’m positive that we have a winner on our hands. With the blessings of God, now the show belongs to the audiences.”  

Having essayed varied roles in the past, talented actress Tinaa Dattaa said, “I’m grateful to have been chosen to play Jhanvi, working with Balaji Telefilms and Ekta again. Horror-mystery as a genre has seen great interest from viewers at large and I’m excited to make way in this space. Jhanvi’s character is unlike any that I have played before, she grows from being vulnerable to being courageous, battling her own demons at times. It’s a thrilling narrative of a simple girl’s repeated trysts with the supernatural and her journey to unveil the evil Daayan amongst her close ones.”  

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