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Frodoh's Russhabh Thakkar Highlights CTV Ad Spend Gap in India?blur=25

At e4m CTV Conference, Russhabh R. Thakkar, Founder and CEO of Frodoh, spoke on the growing disconnect between audience consumption patterns and advertising investments

e4m Staff Jun 18, 2026 7:04 PM

ED Conducts Raids in HDIL-Yes Bank Money Laundering Case?blur=25

Rs 50 lakh cash and silver bars have been seized in the raids

e4m Staff Jun 18, 2026 6:18 PM

Remembering Gautam Talwar: A Visionary in Entertainment?blur=25

Talwar was also the Chief Content Officer with MX Player for nearly 7 years

e4m Staff Jun 18, 2026 5:24 PM

ZEEL Allocates 15% of Zee5 Football Revenue to Grassroots Development?blur=25

According to ZEEL, the programme will focus on creating pathways for young footballers through grassroots leagues, structured training initiatives and talent development opportunities

e4m Staff Jun 18, 2026 4:38 PM

Dish TV Appoints Amitesh Punhani as New Marketing Head for DTH?blur=25

Amitesh Punhani has over two decades of experience in driving business growth, building brands, managing large-scale P&L portfolios

e4m Staff Jun 18, 2026 4:21 PM

Sanjay Rao Takes Charge as New CEO of Bata India?blur=25

Prior to this, Rao was Senior Director at Nike Retail for France and Benelux markets

e4m Staff Jun 18, 2026 2:26 PM

Harsh Shrivastava?blur=25

Harsh will counsel Astrum's clients on matters at the intersection of regulation, and reputation related stakeholder engagement

e4m Staff Jun 18, 2026 2:08 PM

Pitch CMO Nikhil Bansal?blur=25

Speaking at the Pitch CMO Summit in New Delhi, Nikhil Bansal outlined how marketers can adapt to changing consumer behaviour as AI-powered tools increasingly influence online experiences

e4m Staff Jun 18, 2026 1:08 PM

Ogilvy Announces Leadership Changes as Kent Wertime Retires?blur=25

In tandem with Kent’s retirement, Chris Reitermann will also be transitioning away from his role as Co-CEO of Ogilvy APAC

e4m Staff Jun 18, 2026 12:50 PM

Noam Shazeer Leaves Google to Join OpenAI as VP of Engineering?blur=25

At Google, Noam Shazeer held the role of Vice President of Engineering at Google and co-lead of its Gemini artificial intelligence models

e4m Desk Jun 18, 2026 11:53 AM

Pranav Dahiya Joins Blue Tokai Coffee Roasters as CBO?blur=25

Dahiya recently resigned as the Chief Financial & Strategy Officer of Pizza Hut and Board Member of Yum India

e4m Staff Jun 18, 2026 11:52 AM

Neeta Sharma?blur=25

In her new role, Sharma is responsible for shaping communication strategies that foster collaboration across the organization while supporting talent acquisition and business growth objectives.

e4m Staff Jun 18, 2026 11:33 AM

Shilpi Dasgupta?blur=25

Dasgupta brings more than 13 years of experience in communications and media relations, having worked across technology, BFSI, fintech, and corporate sectors

e4m Staff Jun 18, 2026 11:27 AM

gameskraft?blur=25

The ED has relied on a spreadsheet allegedly recovered from the mobile phone of Gameskraft co-founder Deepak Singh Ahlawat

Imran Fazal Jun 18, 2026 11:03 AM

AI Companies Shift Focus to Building Daily Habits for Success?blur=25

As OpenAI, Anthropic and Perplexity race toward public markets, the real competitive battle has quietly shifted from who builds the smartest AI to who owns your morning routine

Anuja Jain Jun 18, 2026 9:33 AM

Sanjiv Puri's Visionary Leadership Transforms ITC for the Future?blur=25

On his birthday, Sanjiv Puri's journey serves as a reminder that enduring leadership is often defined not by dramatic moments but by the steady pursuit of excellence

e4m Staff Jun 18, 2026 9:16 AM

RBI's New Influencer Marketing Rules Aim for Greater Compliance?blur=25

Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education

Shalinee Mishra Jun 18, 2026 8:51 AM

customer service?blur=25

Customer service is no longer support—it is the brand’s strongest driver of trust, loyalty, and growth, writes Ganapathy Viswanathan, Communication Consultant & Author

Ganapathy Viswanathan Jun 17, 2026 5:31 PM

Short Drama Ad Spend Soars 423% in Indian Subcontinent?blur=25

As per New AppsFlyer, the Indian Subcontinent’s short drama sector has grown by 95% in subscription-paid installs

e4m Staff Jun 17, 2026 4:58 PM

Rasika Prashant Appointed CEO of NSRCEL at IIM Bangalore?blur=25

Prashant recently resigned from Tata Consumer Soulfull where she was the Chief Marketing Officer

e4m Staff Jun 17, 2026 3:01 PM

Arijit Dey Joins Zoom as Channel Leader for India & SAARC?blur=25

Prior to joining Zoom, Arijit served as director of strategic partnerships at Genesys

e4m Staff Jun 17, 2026 2:28 PM

Dentsu and IWMBuzz Launch Stream Culture 2026 Report on Streaming Trends?blur=25

Launched at Season 8 of dentsu-IWMBuzz Digital Awards, the report explores changing audience behaviour, evolving business models, emerging technologies, and cultural trends

e4m Staff Jun 17, 2026 1:33 PM

BW Momentum Conference 2026: Navigating Marketing in the AI Era?blur=25

The conference will witness marketers from brands such as ITC, HDFC Bank, Bisleri International, JSW Paints, Raymond Lifestyle, Kellanova, Bajaj General Insurance, and several others

e4m Staff Jun 17, 2026 1:03 PM

Nikhil Doda | Lahori Zeera?blur=25

The co-founder says that the company is doubling down on an asset-light co-bottling model and plans to add another eight to nine manufacturing units next year across high-demand markets

e4m Staff Jun 17, 2026 12:50 PM

Rubika Liyaquat Joins Times Now Navbharat as Senior Executive Editor?blur=25

Rubika Liyaquat has been appointed as the Senior Executive Editor – TNNB and Vice President – Special Projects

e4m Staff Jun 17, 2026 12:43 PM

Kartikeya Singh Joins Lemon Tree Hotels as Chief Digital Officer?blur=25

Prior to this role, Singh was CIO - India & South West Asia at The Coca-Cola Company

e4m Staff Jun 17, 2026 12:34 PM

Piyali Reddy on the future of banking communications?blur=25

From strategic silence and crisis management to AI adoption and reputation building, Axis Bank's Piyali Reddy shares how communications is evolving in the banking sector and what lies ahead

Ritika Upmanyu Jun 17, 2026 12:34 PM

Why Advertisers Overlook Language Newspapers in India?blur=25

Guest Column: L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies

L. Adimoolam Jun 17, 2026 12:27 PM

Richa Gupta Joins Honasa Consumer as SVP for E-Commerce Growth?blur=25

She previously held leadership roles at Amazon India, Nykaa and Ekart Logistics

e4m Staff Jun 17, 2026 12:20 PM

AI Agents Promise Marketing Autonomy, But Leaders Warn Of A Reality Gap?blur=25

AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.

Brij Pahwa Jun 17, 2026 12:08 PM

Marion Beyret?blur=25

Beyret will oversee the strengthening of Ipsos' reputation and influence among stakeholders worldwide

e4m Staff Jun 17, 2026 11:33 AM

HDFC Bank’s MarTech Bet: Build The Railroads Before AI Takes Over?blur=25

HDFC Bank is building an omnichannel MarTech foundation to power AI-driven personalization, customer context and autonomous marketing at enterprise scale.

Brij Pahwa Jun 17, 2026 11:23 AM

Praveen Vadhera Steps Down as CEO of Indian Outdoor Advertising Association?blur=25

A seasoned OOH and advertising professional, Vadhera had taken charge as CEO of the Indian Outdoor Advertising Association in November 2023

e4m Desk Jun 17, 2026 11:21 AM

Indian Brands Embrace FIFA World Cup 2026 Despite No National Team?blur=25

As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience

Aryendra Khan Jun 17, 2026 8:55 AM

TV Channels?blur=25

As industry stakeholders begin examining the draft, the emerging consensus appears to be that while the rules modernise the administrative framework, they stop short of liberalising the sector

Imran Fazal Jun 17, 2026 8:33 AM

Shantomoy Ray?blur=25

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores why high brand awareness does not always translate into sales and what it takes to turn recognition into revenue

Shantomoy Ray Jun 17, 2026 8:10 AM

Nidhi Hosangady Takes Charge as COO of MRSI?blur=25

Hosangady was till now Director-Advocacy and Operations at MRSI

e4m Desk Jun 17, 2026 8:08 AM

Amit Nanda?blur=25

Nanda joins bigbasket from Amazon India, where he served as Director, Selling Partner Services

e4m Staff Jun 16, 2026 5:47 PM

e4m TechManch 2026?blur=25

The upcoming edition of the conference will be held on July 24 in Mumbai

e4m Desk Jun 16, 2026 5:36 PM

Ameer Ismail?blur=25

Apostrophe Ventures is a future-ready marketing and communications venture designed for a world shaped by complexity, speed, and intelligent systems

e4m Staff Jun 16, 2026 4:37 PM

Gameskraft Technologies Pvt. Ltd.?blur=25

The ruling marks a major development in the high-profile money laundering probe involving online gaming platform Gameskraft Technologies Pvt. Ltd.

Imran Fazal Jun 16, 2026 4:24 PM

Sameer Tripathy Promoted to Director of LCS at JioHotstar?blur=25

Prior to this elevation, Tripathy served as Associate Director at JioHotstar

e4m Staff Jun 16, 2026 3:29 PM

Shruti Shukla Takes the Helm as Head of Strategy at McDonald's India?blur=25

Prior to joining McDonald’s India, Shruti Shukla worked at McKinsey & Company for 11 years

e4m Staff Jun 16, 2026 3:19 PM