brand-loyalty
How does food packaging influence customer trust? Industry leaders explain how advanced packaging technology preserves freshness, ensures quality and strengthens brand loyalty.
How brands are shaping customer experience for parents and children through evolving needs, customer feedback, thoughtful product design and personalised engagement.
Nicole Fernandes Oct 13, 2026 6:02 PM
Ten x You's Isa Rahman explores how comfort, personalisation, customer experience and brand identity influence consumer loyalty in India's growing athleisure market.
Nicole Fernandes Oct 12, 2026 4:55 PM
Akanksha Sharma of CITTA explains how consumer trust, thoughtful product design, customer experience and personalised communication shape loyalty in baby care and skincare.
Nicole Fernandes Oct 12, 2026 12:39 PM
CX leaders explain how understanding, ease, trust and ownership across every touchpoint can turn customer uncertainty into long-term confidence and loyalty.
Nicole Fernandes Oct 7, 2026 1:26 PM
With conversations around inflated expectations and products that may not justify their price tags, brand heads say what determines whether that consumer stays is the actual product experience
Sunidhi Vijay Sep 11, 2026 8:31 AM
Apple establishes the story; media, creators, analysts, fans and sceptics then tear it apart, extend it and keep it alive
Shantanu David Sep 9, 2026 8:50 AM
As creators, AI and fragmented consumer journeys reshape marketing, brand leaders argue that attention may get a consumer to notice, but affection is built through relevance, trust and experience
Guest Column: Yesudas S Pillai, Entrepreneur, Investor, Marathoner and a Curious observer, shares his take on why a brand chooses to change the logo and messaging
Yesudas S Pillai Sep 7, 2026 8:30 AM
Murugavel Janakiraman, Founder, Chairman, Managing Director and CEO, Matrimony.com, spoke at Pitch CMO Summit on the foundation of brand building, personalisation in the age of algorithms and more
At the Pitch CMO Summit, Gowthaman Ragothaman said that as India moves towards stricter consent management, brands will increasingly need explicit permission to use personal data for marketing
Guest Column: Gaurav Gopal Verma says people don’t just buy food; they buy how it makes them feel. Once you see that, everything about building a food brand changes
Gaurav Gopal Verma Aug 25, 2026 12:18 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how today's consumers are becoming increasingly conscious of what goes into their vehicles
Ganapathy Viswanathan Jul 23, 2026 8:10 AM
Across categories, the conversation has moved beyond manufacturing. It’s now about storytelling, community and earning the right to command a premium
Sandhi Sarun Jul 15, 2026 8:42 AM
At the Pitch CMO Summit 2026, brand leaders explored how India's cultural diversity is reshaping marketing strategy and why the old book of rules no longer holds
e4m Staff Jun 10, 2026 3:08 PM
Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty
Ganapathy Viswanathan Jun 9, 2026 9:17 AM
With insurance, mattresses, appliances and finance brands embracing creator-led, entertainment-first marketing, experts say brand personality now drives visibility, engagement and cultural relevance
Sunidhi Vijay Jun 8, 2026 8:32 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores the psychology behind dupes culture and what it reveals about changing brand loyalty
Shantomoy Ray Feb 28, 2026 8:15 AM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, examines how dupe culture is dismantling traditional brand loyalty by empowering consumers with information and choice
Shantomoy Ray Dec 22, 2025 9:38 AM
At the e4m Screenage Mobile Marketing Conference 2025, Prashant Peres, MD, Kellanova South Asia, unpacked the shifting dynamics of consumer behaviour and emotional brand relationship
e4m Staff Dec 3, 2025 12:00 PM