`Date-wise News`

Pained by his passing: PM Modi pays tributes to Maroof Raza

Strategic affairs expert, author, and media commentator Maroof Raza passed away this week

e4m Staff Feb 28, 2026 11:20 AM

For a brand, it’s always important to stay true to yourself: Jyoti Malhotra, Volvo Car

At e4m Automotive Marketing Summit, Jyoti Malhotra, Managing Director, Volvo Car India, spoke to Dr. Annurag Batra, on how the Swedish luxury carmaker interprets its global ethos in India

e4m Staff Feb 28, 2026 9:51 AM

How Yash and Philips sparked an unexpected internet moment

What began as a BTS look at Yash’s transformation for his upcoming film shared by his grooming stylist on his Instagram, has spiralled into an unexpected banter between Yash and Philips

e4m Staff Feb 28, 2026 9:33 AM

The House of Abhinandan Lodha signs Kartik Aaryan as brand ambassador

The association is for a project in Nagpur

e4m Staff Feb 28, 2026 8:50 AM

Hit or Miss: The week in ads

As February closes to an end, here are a few ads that caught our eye this week

Aryendra Khan Feb 28, 2026 8:43 AM

In two years, AI platforms could account for around 5% of AdEx share: Neil Patel

NP Digital Co-founder says India’s scale, platform adoption and data velocity are turning the country into a global testing ground for next-generation marketing models

Kanchan Srivastava Feb 28, 2026 8:32 AM

The rise of dupes and the rethinking of brand loyalty

Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores the psychology behind dupes culture and what it reveals about changing brand loyalty

Shantomoy Ray Feb 28, 2026 8:15 AM