Date-wise News
The streaming platform was honoured for its outstanding work, creativity and inovation
e4m Desk Jun 11, 2025 10:25 PM
The streaming platform was honoured for its outstanding work and creativity
e4m Desk Jun 11, 2025 10:24 PM
The awards night honoured the outstanding talent, innovative platforms, and powerful brand campaigns
e4m Desk Jun 11, 2025 10:22 PM
Among the other key winners are JioStar, Netflix, Sony LIV and Arha Media & Broadcasting
e4m Desk Jun 11, 2025 10:20 PM
Mayar Penkar has been associated with Sony Pictures Networks India for 22 years, most recently as Executive Vice President – Sales
e4m Staff Jun 11, 2025 7:45 PM
Adhish Zaveri has exited his role as Vice President – Marketing at Shaadi.com after a tenure of six years
Anushka Sengupta Jun 11, 2025 6:02 PM
Aarav Singhal, Managing Director and Partner at BCG, delivered an insightful session on how CTVs are poised to bridge the gap between linear TV’s mass appeal and OTT’s personalization
e4m Staff Jun 11, 2025 4:59 PM
Among the key mandates are disclosure of paid partnerships, gifted products, affiliate promotions, as well as a strict stance against deceptive use of virtual influencers, CGI, or deepfakes
e4m Staff Jun 11, 2025 4:51 PM
Jitender Dabas, the new CEO of Cheil X & group strategy officer of Cheil SWA, on what motivated his move to Cheil and much more
Neeta Nair Jun 11, 2025 4:45 PM
The ‘Back to School’ campaign adds to Radio Mango’s growing portfolio of hyper-local initiatives that balance entertainment with cultural insight
e4m Staff Jun 11, 2025 4:28 PM
The strategic move comes ahead of company’s upcoming IPO filing this month
e4m Staff Jun 11, 2025 4:05 PM
Guest Column: Gunnidhi Singh Sareen, VP Marketing, Head Digital Works, writes how a company’s ethical values and authenticity are key factors influencing their purchasing decisions
Gunnidhi Singh Sareen Jun 11, 2025 3:16 PM
Most recently, Yadav served as the Marketing Director (Marketing Head) at Hisense India
e4m Staff Jun 11, 2025 3:01 PM
The ceremony was marked with the ringing of the opening bell at BSE by Kamal Pal Hoda, CEO, Bluspring Enterprises
e4m Staff Jun 11, 2025 2:54 PM
Prega News’ Father’s Day 2025 campaign honours expectant dads, showing their emotional and practical support during pregnancy
e4m Staff Jun 11, 2025 2:02 PM
Before joining Assurance Intl, Garg held several senior leadership roles at Gulf Oil Lubricants India
e4m Staff Jun 11, 2025 1:43 PM
The TDSAT order restrains Sony from proceeding with a disconnection notice sent to Tata Play; next hearing on June 16
Bharat24 anchor Shazia Nisar and Amar Ujala Digital's Adarsh Jha have been sent to judicial custody for 14 days
e4m Staff Jun 11, 2025 11:43 AM
WPP Media’s earlier projection was 7.7%; report cites economic uncertainty delaying ad spends
e4m Staff Jun 11, 2025 10:14 AM
Rohit Talwar’s last working day with the company will be August 8, 2025
In a freewheeling chat with e4m, Aalap Desai, Chief Creative Officer and Co-Founder, Tgthr., opens up about how this year the agency’s focus has been on ‘what felt true to us, not just what might win’
Aditi Uniyal and Soumya Gawri Jun 11, 2025 9:03 AM
CTV and YouTube are largely serving as complementary brand objectives, but the measurability of platforms is a differentiator in some cases, note experts
Shantanu David Jun 11, 2025 8:18 AM
Among the entries from Dentsu are its campaigns for SBI Life, Motorola, DSP Mutual Fund, and Amdocs
e4m Staff Jun 11, 2025 8:18 AM
The conference will be followed by the e4m Play Streaming Media Awards 2025
Since advertisers now have the luxury to tweak their messaging at different times of the day, brands should leverage real-time data and modify their campaigns, noted market watchers
Sunidhi Vijay Jun 11, 2025 8:11 AM
Cricket icon Rahul Dravid and Arundhati Bhattacharya, President and CEO, Salesforce South Asia, on how “Agentforce”, an AI-powered digital solution, promises to transform Indian businesses
Kanchan Srivastava Jun 11, 2025 7:02 AM