Value 360 Communications and Vivek Anchalia partner to launch AI-powered creative studio

Value 360 Communications Limited today announced its foray into AI-powered content creation through a strategic collaboration with acclaimed filmmaker and AI innovator Vivek Anchalia. This announcement comes at a pivotal moment as Value 360 prepares to file its Draft Red Herring Prospectus (DRHP) this month, in line with its proposed public listing on the SME Exchange.

The AI-powered creative studio — currently under formation — will combine cutting-edge generative AI technologies with domain expertise in storytelling, brand strategy, and scalable content production. The venture is designed to offer brands, marketers, and content creators a next-generation solution for high-volume, highly personalized, and cost-efficient campaign production across digital and traditional channels.

"This new AI-powered creative studio reflects Value 360’s larger vision — to not just participate, but actively lead the evolution of communications, marketing, and storytelling," said Kunal Kishore, Group CEO & Co-Founder of Value 360 Communications Limited. "As we enter the public markets, we want to demonstrate to our investors, clients, and partners that our growth strategy is rooted in innovation, agility, and anticipating what modern brands will demand over the next decade."

Vivek Anchalia brings unique domain leadership to this venture, having built India’s first AI-native content studio. As founder of Amazing Indian Stories, Anchalia has pioneered AI-powered filmmaking, including India’s first AI-generated feature film Naisha. His previous credits include co-writing Netflix’s Rajma Chawal and directing Tikdam on Jio Hotstar, cementing his credentials as a creative technologist seamlessly blending human narrative with AI capabilities.

"AI is not a threat to creativity — it’s a force multiplier," said Anchalia. "Together, we are building a model that enables brands to scale quality content like never before, while preserving creative integrity. This is the future of storytelling, and I’m excited to build this vision alongside Value 360."

Expanding Value 360’s Ecosystem

The studio will function as part of Value 360’s broader expansion into adjacent verticals that complement its core public relations and integrated communications business. By blending AI-powered creative solutions with its existing media, influencer, and digital ecosystems, Value 360 aims to offer a fully integrated, end-to-end solution for brands seeking speed, efficiency, and creative scale.

With this move, Value 360 strengthens its long-term positioning as not just a communications agency, but a diversified, innovation-first marketing services platform — aligned with global trends driving consolidation across content, creative, data, and technology.

IPO Filing Imminent

Value 360 Communications Limited is slated to file its Draft Red Herring Prospectus (DRHP) later this month as it moves toward an IPO on the SME Exchange. This public offering marks a significant milestone in the company's 18-year journey from a founder-led entrepreneurial venture to one of India’s most respected independent marketing and communications organizations.

About Value 360 Communications Limited

Founded in 2007, Value 360 Communications Limited is one of India’s most respected integrated communications firms, providing solutions across public relations, digital marketing, influencer management, reputation advisory, and content strategy. The firm works with leading Indian and global brands across sectors, combining creativity with data-driven execution.