YouTube rolls out changes to protect kids’ privacy

All creators will be required to designate content as ‘made for kids or not’ in YouTube Studio

e4m by exchange4media Staff
Updated: Jan 7, 2020 6:00 PM

YouTube has roled out changes in a mechanism to protect kids and their privacy on the platform and to address concerns raised by the US Federal Trade Commission. The changes were announced in September.

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All creators will be thus required to designate their content as made for kids or not made for kids in YouTube Studio, and data from anyone watching a video designated as made for kids will be treated as coming from a child, regardless of the age of the user.

In a blog post, YouTube has detailed features of this new mechanism.

What is ‘made for kids’ content?

According to the FTC, a video is made for kids if it is intended for kids, taking into consideration a variety of factors. These factors include the subject matter of the video, whether the video has an emphasis on kids characters, themes, toys or games, and more.

To help us identify made for kids content, in November we introduced a new audience setting in YouTube Studio to help creators indicate whether or not their content is made for kids. Creators know their content best, and should set the designation themselves. We also use Machine Learning to help us identify this content and creators can update a designation made by our systems if they believe it is incorrect. We will only override a creator designation if abuse or error is detected.

An updated experience for ‘made for kids’ content

YouTube now treats personal information from anyone watching children’s content on the platform as coming from a child, regardless of the age of the user. This means that on videos made for kids, the platform will limit data collection and use, and as a result, there is a need to restrict or disable some product features. For example, we no longer serve personalised ads on this content or support features such as comments, live chat, notification bell, stories, save to playlist, and others.

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