WhatsApp may allow ads in 'Status' feature

Through the ‘Status’ feature, users share text, photos, videos and animated GIFs.

e4m by exchange4media Staff
Updated: Oct 12, 2018 9:23 AM
whatsapp

Facebook-owned messaging app WhatsApp may add advertisements to be displayed in the ‘Status’ section of the app, according to media reports.

Through the ‘Status’ feature, users share text, photos, videos and animated GIFs. These, however, disappear after 24 hours.

One of the media reports quoted a tweet from fan-site WABetaInfo that tests Whatsapp features. "WhatsApp beta for Android 2.18.305: WhatsApp is implementing in this version ads for Status. They are not visible yet and the feature will be enabled in future," the tweet reportedly read.

According to earlier reports, the advertisements would be powered by Facebook's native advertising system. Speculations about this have been doing the rounds ever since Facebook acquired WhatsApp.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube