A quick dive into the potential impact from a regulatory, revenue and market perspective

Gajendra Upadhyay Feb 9, 2026 10:09 AM

Brands are experimenting with text-led, status-style posts and humour-driven formats, tapping everyday digital behaviours and shared experiences to engage audiences

Vaishnavi Deshpande Jan 7, 2026 5:01 PM

Ads can take the form of single images or short videos of up to 30 seconds, built in a vertical format

e4m Staff Sep 16, 2025 12:29 PM

Status updates shared with ‘Close Friends’ will be marked with a different colored ring

e4m Desk Sep 3, 2025 12:20 PM

WhatsApp has enabled users to add music clips to their Status updates. This feature allows for the inclusion of 15-second audio snippets alongside photos or videos

Shantanu David May 9, 2025 8:53 AM

WhatsApp head Will Cathcart emphasised that these ads won't appear inside chatboxes

e4m Staff Nov 9, 2023 8:30 AM

The regulatory body has made this recommendation to the MIB

exchange4media Staff May 3, 2023 12:26 PM